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Market Segmentation: How to do it, how to profit from it Paperback – Oct 1 2004

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 512 pages
  • Publisher: Butterworth-Heinemann; 1 edition (Oct. 15 2004)
  • Language: English
  • ISBN-10: 0750659815
  • ISBN-13: 978-0750659819
  • Product Dimensions: 18.9 x 2.8 x 24.6 cm
  • Shipping Weight: 939 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,224,252 in Books (See Top 100 in Books)
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Product description

Book Description

Provides a structured, no-nonsense approach to getting market segmentation right.

From the Back Cover

Market Segmentation is the only book in the world that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organisations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knowledge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a lack of a structured approach to market segmentation.

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October 23, 2009
Format: Paperback
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Amazon.com: 4.1 out of 5 stars 7 reviews
Zsolt Simon
4.0 out of 5 starsMarketing segmentation
October 10, 2012 - Published on Amazon.com
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Guillermo Casas
5.0 out of 5 starsExcellent book, for a research that i made
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5.0 out of 5 starsMarketing Segmentation
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February 1, 2011 - Published on Amazon.com
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