Web Marketing All-in-One Desk Reference For Dummies Paperback – Mar 23 2009
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From the Back Cover
Boost your bottom line with your $25 Google AdWords credit see inside
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
- Show 'em you're there Book I shows you step by step how to maximize Internet potential for your business
Rank high attract customers by rising to the top of searches; the secrets are in Book II
How're you doing? Book III helps you find out by tracking how your ads, pages, and products perform
It pays to advertise and Book IV demystifies managing pay-per-click ads, keywords, and budget
Keep in touch Book V helps you develop marketing e-mails that customers want to read
Let's blog the tips in Book VI teach you to create a blog that helps you connect with clients
Socialize use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
Go mobile leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
How to get your site found by search engines
Ways to improve your marketing with Web analytics
Top ways to generate site traffic
How to write ads that get clicks
Tips on winning an audience for your blog
How to deliver valuable mobile content
Inside your Google AdWords gift card worth $25
About the Author
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
Top Customer Reviews
I found a lot of ideas and incorporated them to our website and to our strategy.
The glossary is also very useful for quick searches after you've read it once.
Thanks for the nice addition to my collection!
Most Helpful Customer Reviews on Amazon.com (beta)
Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.
The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.
Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.
Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.
The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.
While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
Lacking SEO skills will mean the difference of being an unknown or a traffic magnet online. These eight minibooks will show you how to get your site found by search engines. Learn how to write ads that turn views to clicks, and clicks to sales.
If your spending money marketing online, this book will show you how to stop wasting your money, and maximize results. The book list the best techniques to generate traffic, and even how to reach your audience using mobile technology.
I highly recommend you buy this book, read it, act on it, and watch your online profits increase.
Author of 25 Ways to Make Money Online
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