CDN$ 169.95
In Stock.
Ships from and sold by Gift-wrap available.
Marketing: Real People, R... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing: Real People, Real Choices, Fourth Canadian Edition Plus NEW MyLab Marketing with Pearson eText -- Access Card Package (4th Edition) Paperback – Feb 15 2012

5.0 out of 5 stars 2 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
CDN$ 169.95
CDN$ 169.95 CDN$ 564.26

Jack Ryan

click to open popover

Special offers and product promotions

  • Prime Students save 10% when purchasing $100 or more on textbooks Here's how (restrictions apply)

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Save 10% on Textbooks with Prime Student

Product details

  • Paperback: 576 pages
  • Publisher: Pearson Canada; 4 edition (Feb. 15 2012)
  • Language: English
  • ISBN-10: 0132913178
  • ISBN-13: 978-0132913171
  • Product Dimensions: 21.6 x 1.9 x 27.8 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #124,391 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

About the Author

Brock Smith, PhD – University of Victoria

After graduating from UBC in 1984, Brock worked for IBM Canada in a variety of sales and marketing positions in Vancouver and Calgary. He left IBM to complete a PhD in marketing from the Ivey School of Business. Brock joined UVic in 1991 and teaches marketing and entrepreneurship courses at the undergraduate, graduate, and executive program levels.

In addition to his teaching and scholarly activities, Brock is involved in select consulting projects. Recent clients include Tourism Victoria, Carmanah Technologies, Industry Canada, and the Victoria 2006 Tall Ships Society. Brock has also been involved in the development of online course materials for UVic, BC Open Learning, and Thompson Rivers University.


Sylvain Charlebois, PhD – University of Regina

Sylvain Charlebois is an assistant professor in marketing. He is currently teaching strategic marketing and international marketing to undergraduate students of the Faculty. At the School of Management of the University of Ottawa, and at HEC Montreal, he taught introduction to marketing and e-commerce to undergraduate students.

What other items do customers buy after viewing this item?

Customer reviews

Share your thoughts with other customers
See all 2 customer reviews

Top customer reviews

December 30, 2016
Format: Paperback|Verified Purchase
November 12, 2015
Format: Paperback|Verified Purchase

Where's My Stuff?

Delivery & Returns

Need Help?