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Marketing For Dummies Paperback – May 5 2014

4.5 out of 5 stars 33 ratings

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From the Back Cover

Learn to:

  • Craft a strategic and creative marketing plan
  • Conduct market research to inform your decisions
  • Deliver your message to customers where they actually are
  • Get your pricing, distribution, and sales in order

Everything you need to become a marketing guru

Whether it’s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter a new—and successful—phase of marketing your business.

  • Make your mark — get to know your customer, strengthen your strategy, and write a winning marketing plan
  • Beat the competition — research your customers, competitors, and industry; engage your marketing imagination; and pump up your marketing communications
  • Message effectively — maximize your advertising efforts with perfect print and e-brochures, outstanding outdoor ads, unbeatable broadcast messages, and more
  • Practice Marketing 2.0 — drive traffic to your brand by providing expert content online and using social media to engage with consumers
  • Brand boldly — establish a brand identity, create a logo, design a product line, and burn your brand into your customers’ minds

Open the book and find:

  • When and why to do market research
  • The latest on QR codes, web marketing, and social media
  • Face-to-face marketing opportunities worth embracing
  • How to beat the odds with direct marketing
  • Ways to make your brand stand out
  • Guidance on succeeding in sales and service
  • Common marketing mistakes to avoid
  • Tips for boosting web sales

About the Author

Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
33 customer ratings
5 star 69% (69%) 69%
4 star 19% (19%) 19%
3 star 7% (7%) 7%
2 star 0% (0%) 0%
1 star 5% (5%) 5%
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on October 19, 2017
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Danielle
5.0 out of 5 stars Good
Reviewed in the United Kingdom on June 14, 2017
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5.0 out of 5 stars Five Stars
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Bhavik Rathod
5.0 out of 5 stars Good if you want to blag a job.
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Gosia
5.0 out of 5 stars product exactly like in the description
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abdirahman
5.0 out of 5 stars Love it
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Marty
5.0 out of 5 stars Excellent for "dummies", but useful for anyone that wants to get more out of their marketing actions
Reviewed in the United States on October 13, 2014
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Mr Bill
5.0 out of 5 stars Informative and thought provoking
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