Buy Used
CDN$ 4.46
+ CDN$ 6.49 shipping
Used: Good | Details
Sold by Daily-Deal-
Condition: Used: Good
Comment: This Book is in Good Condition. Used Copy With Light Amount of Wear. 100% Guaranteed.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Printed, Faxed or Web-Site Newsletter Paperback – Jun 15 1998

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
CDN$ 37.43 CDN$ 4.46
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Paperback: 330 pages
  • Publisher: Writer's Digest Books; 2nd Revised edition edition (June 15 1998)
  • Language: English
  • ISBN-10: 0963022245
  • ISBN-13: 978-0963022240
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Shipping Weight: 703 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,486,795 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) HASH(0x9bc2b9f0) out of 5 stars 6 reviews
10 of 10 people found the following review helpful
HASH(0x9bc2a96c) out of 5 stars WHAT to do with newsletters to make money, not a "how to" Jan. 15 1997
By A Customer - Published on
Format: Paperback
There are just a few excellent books on how to lay out a dramatic newsletter. This is not one of them.
There is just one excellent book on how to really use newsletters in business. This is it!

If you really want to understand how newsletters fit into the business, and a lot about assembling newsletters as well, then turn these pages with joy and anticipation.
Nowhere else will you find it laid out so well. If you want to learn how to make a "pretty" for art's sake, look elsewhere.
9 of 10 people found the following review helpful
HASH(0x9c06527c) out of 5 stars A Great Newsletter Business & Design Book! Aug. 25 1998
By A Customer - Published on
Format: Paperback
     The newsletter is one of the most popular forms of information sharing today. Every day thousands companies, organizations, and individual people publish newsletters to share important information with their clients, potential customers, and other reading audiences. This style of publication can also be effectively reproduced on the Internet. In fact, many Websites today follow this popular format. Elaine Floyd has written Marketing With Newsletters to provide readers with the insight they need to produce powerful printed, faxed, and Website newsletters.
     Following on the heels of another great publication, Newsletter Sourcebook, the author continues to offer top-notch instruction to help people create quality newsletters. This book features guidance from one end of the spectrum to the other. Everything is here. Brainstorming, setting goals, finding resources, finding help, researching, legal considerations, generating content, creative use of graphics, effective layout and design, distribution, marketing, follow-up, and more. Learn how to catch reader attention and bring them back again. Plenty of marketing tips here!
     To add a powerful punch to the impact of this book the author calls upon the advice of a panel of experts. Each one makes an important contribution to the overall effectiveness of the book. Their advice covers topics such as producing a high class image, organizational newsletters, design tips, and e-mail newsletters. According to one expert, factors that contribute to top-notch newsletters include using good paper, extra colors, professional photographs, quality graphics and illustrations, and insisting upon high resolution and print quality. Much the same could be said for designing quality online newsletters!
     The author provides an excellent listing of resources that will assist readers, including other publications, clip art and graphics image suppliers, newsletter printers, newsletter seminars, and professional organizations. Website designers will be helped by the use of this book. Budding newsletter publishers should have no trouble at all finding the help they need when they need it. Those desiring to set up a newsletter publishing business need look no further as well. Highly recommended!
5 of 5 people found the following review helpful
HASH(0x9b835ab0) out of 5 stars This is a very good book, very helpful with the basics. Sept. 7 1998
By A Customer - Published on
Format: Paperback
This book is good with helping with the basics of newsletter publishing. It does not go deep into designing a newletter and writing but is a very helpful book non the less. The resource list could be longer buts its a start.
4 of 4 people found the following review helpful
HASH(0x9c0c1c60) out of 5 stars 10,000% payback May 14 1998
By A Customer - Published on
Format: Paperback
After reading half this book, I was able to create a first-rate company newsletter. After finishing it, I was able to put together a direct mail program that made sense to my customers AND to my managers.  Clear, simple, practical.  It works.  Very few wasted words in Floyd's book.
3 of 4 people found the following review helpful
HASH(0x9bd69054) out of 5 stars Great Book Nov. 9 2000
By Jennifer Woodard - Published on
Format: Paperback
I think that this is a very good book is you are looking to use newsletters to market your business. I thought that this book was extremely helpful and interesting to read. The book is laid out nicely and it is very easy to understand and put to use. It could have used more resources.