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The Marketing Plan Handbook Hardcover – Sep 19 2011

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Product Details

  • Hardcover: 156 pages
  • Publisher: Cerebellum Press; 3rd ed. edition (Sept. 1 2011)
  • Language: English
  • ISBN-10: 1936572036
  • ISBN-13: 978-1936572038
  • Product Dimensions: 17.8 x 1.1 x 25.4 cm
  • Shipping Weight: 454 g
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Most Helpful Customer Reviews on (beta) HASH(0x9c4e4ba0) out of 5 stars 12 reviews
5 of 5 people found the following review helpful
HASH(0x9d7c7d08) out of 5 stars Very good guide April 2 2014
By SeattleSlew - Published on
Format: Paperback
I teach marketing strategy in a Master of Management program. I used this book for the first time last fall. The major activity in that class is the development of a marketing plan. My students found it to be very useful and I found the quality of the plans they developed to be the best since I started teaching that class about eight years ago. I strongly recommend it for students or for practitioners who have not developed a marketing plan before.
9 of 10 people found the following review helpful
HASH(0x9c849aa4) out of 5 stars Indispensible Marketing Plan Guide Oct. 9 2011
By Charles Reader - Published on
Format: Paperback
It's concise, to the point, and loaded with practical information about how to bring your product or service to market. If you buy just one book on how to create your marketing plan, this is the one that should be on your desk or in your Kindle.
2 of 2 people found the following review helpful
HASH(0x9d8b9534) out of 5 stars Five Stars Nov. 19 2014
By YosemiteSam - Published on
Format: Paperback Verified Purchase
Perfect for students writing a marketing plan.
1 of 1 people found the following review helpful
HASH(0x9c4c8e94) out of 5 stars Great book easy to follow Dec 7 2015
By Heather - Published on
Format: Paperback Verified Purchase
Great book easy to follow. I purchased this book as a supplement to a marketing class I was taking. The course book was wack, but this is great.
1 of 1 people found the following review helpful
HASH(0x9cbbbe64) out of 5 stars Excellent April 23 2014
By Khalid Dubas - Published on
Format: Paperback Verified Purchase