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Marketing Plans Paperback – 1984

5.0 out of 5 stars 1 customer review

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Paperback, 1984
CDN$ 203.77 CDN$ 0.21

Saladish

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Product details

  • Paperback: 224 pages
  • Publisher: Butterworth-Heinemann (1984)
  • Language: English
  • ISBN-10: 0434912301
  • ISBN-13: 978-0434912308
  • Parcel Dimensions: 22.6 x 15.2 x 2 cm
  • Shipping Weight: 381 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #3,143,379 in Books (See Top 100 in Books)
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Product description

Review

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York --This text refers to an out of print or unavailable edition of this title.

About the Author

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. --This text refers to an out of print or unavailable edition of this title.


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June 25, 2012
Format: Paperback|Verified Purchase

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Amazon.com: 3.7 out of 5 stars 9 reviews
Sarah MFA student
1.0 out of 5 starsMarketing Plans: How to Prepare Them, How to Use Them
October 29, 2012 - Published on Amazon.com
Format: Paperback|Verified Purchase
5 people found this helpful.
Cheryl Cameron
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October 31, 2016 - Published on Amazon.com
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5.0 out of 5 starsFive Stars
October 6, 2015 - Published on Amazon.com
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3.0 out of 5 starsOverkill
January 22, 2010 - Published on Amazon.com
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One person found this helpful.
Beth McKinney
3.0 out of 5 starsVery Technical and complex
April 20, 2014 - Published on Amazon.com
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