FREE delivery: Aug 5 - 13
Fastest delivery: Aug 3 - 6
Only 1 left in stock.
Available as a Kindle eBook. Kindle eBooks can be read on any device with the free Kindle app.
$$46.60 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$46.60
Subtotal
Initial payment breakdown
Shipping cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Canada and sold by Book Treasures Canada.
FREE delivery: Aug 11 - 23
Fastest delivery: Aug 3 - 6
Used: Like New | Details
Condition: Used: Like New
Comment: Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
<Embed>
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.


Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era Hardcover – April 23 2012

4.1 out of 5 stars 45 ratings

Amazon Price
New from Used from
Kindle Edition
Hardcover
$46.60
$32.52 $10.01

Frequently bought together

  • Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
  • +
  • Spin Sucks: Communication and Reputation Management in the Digital Age
Total price:
To see our price, add these items to your cart.
These items are shipped from and sold by different sellers.
Choose items to buy together.

Product description

Review

“Dietrich and Livingston have given us a practical guide and checklist for organizations to tear down the organizational silos that stand in the way of getting successful marketing results in a networked media age.”
--Beth Kanter, coauthor of Networked Nonprofit

“Dietrich and Livingston’s latest book, Marketing in the Round, provides readers with an inspiring view into the pragmatic science of seventeenth-century Japanese martial combat and its keen relevance to the reinvigorated practice of ‘Integrated Marketing Communications’ (IMC). The authors teach new empathetic and ubiquitous campaign strategies that bring IMC well into the twenty-first century. Comprehensive social and traditional media strategies are delivered ‘in the round,’ providing practitioners with credible and meaningful tactics, unrestricted by conventional limits of reach and frequency.”
--Mark Meudt, vice president of communications and marketing for General Dynamics; author of “Supporting Uncle Sam: Ideas for a Unique Integrated Communications Strategy,” Northwestern University, Medill School, Journal of Integrated Marketing Communications, 2011

"I've been following Gini and Geoff for years, and they are the real deal! In this book, the authors offer an actionable, no-nonsense approach to what it will take on every level to actually communicate and connect with your stakeholders. If you have the stomach for breaking down budget silos, holding yourself accountable to measurable objectives, and embracing a commonsense approach to communication, you'll be the big winners for it."
--Leo Bottary, vice president public affairs, Vistage International; adjunct professor, Seton Hall University, Master of Arts in strategic communication and leadership (MASCL) program

"Round up the troops and knock down the silos! Gini Dietrich and Geoff Livingston deliver a practical playbook for leaders who want to solve the challenges and unleash the value of integrated marketing communications to drive bottom-line results."
--Scott Farrell, president, Global Corporate Communications

About the Author

Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.


Geoff Livingston is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Click here to download the iOS app
    Apple
  • Click here to download the Android app
    Android
  • Click here to download the Windows Phone app
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Product details

  • Publisher ‏ : ‎ Que Publishing; 1st edition (April 23 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0789749173
  • ISBN-13 ‏ : ‎ 978-0789749178
  • Item weight ‏ : ‎ 442 g
  • Dimensions ‏ : ‎ 15.24 x 1.91 x 22.86 cm
  • Customer Reviews:
    4.1 out of 5 stars 45 ratings

Customer reviews

4.1 out of 5 stars
4.1 out of 5
45 global ratings
How are ratings calculated?

Top review from Canada

Reviewed in Canada on October 3, 2012

Top reviews from other countries

Julie Ewald
3.0 out of 5 stars Not the marketing book for everyone
Reviewed in the United States on May 2, 2015
Verified Purchase
One person found this helpful
Report abuse
H. H. Nguyen
3.0 out of 5 stars Informative but stale
Reviewed in the United States on September 30, 2012
Verified Purchase
2 people found this helpful
Report abuse
Jeannie C. Walters
5.0 out of 5 stars A Book That Guides The Way
Reviewed in the United States on May 18, 2012
Verified Purchase
3 people found this helpful
Report abuse
ARISSO
5.0 out of 5 stars Macro vision + Micro tools
Reviewed in the United States on May 14, 2012
Verified Purchase
13 people found this helpful
Report abuse
AmazonAddict
5.0 out of 5 stars Is your marketing round?
Reviewed in the United States on May 15, 2012
Verified Purchase
4 people found this helpful
Report abuse