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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era Hardcover – April 23 2012

4.3 out of 5 stars 43 ratings

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Review

“Dietrich and Livingston have given us a practical guide and checklist for organizations to tear down the organizational silos that stand in the way of getting successful marketing results in a networked media age.”
--Beth Kanter, coauthor of Networked Nonprofit

“Dietrich and Livingston’s latest book, Marketing in the Round, provides readers with an inspiring view into the pragmatic science of seventeenth-century Japanese martial combat and its keen relevance to the reinvigorated practice of ‘Integrated Marketing Communications’ (IMC). The authors teach new empathetic and ubiquitous campaign strategies that bring IMC well into the twenty-first century. Comprehensive social and traditional media strategies are delivered ‘in the round,’ providing practitioners with credible and meaningful tactics, unrestricted by conventional limits of reach and frequency.”
--Mark Meudt, vice president of communications and marketing for General Dynamics; author of “Supporting Uncle Sam: Ideas for a Unique Integrated Communications Strategy,” Northwestern University, Medill School, Journal of Integrated Marketing Communications, 2011

"I've been following Gini and Geoff for years, and they are the real deal! In this book, the authors offer an actionable, no-nonsense approach to what it will take on every level to actually communicate and connect with your stakeholders. If you have the stomach for breaking down budget silos, holding yourself accountable to measurable objectives, and embracing a commonsense approach to communication, you'll be the big winners for it."
--Leo Bottary, vice president public affairs, Vistage International; adjunct professor, Seton Hall University, Master of Arts in strategic communication and leadership (MASCL) program

"Round up the troops and knock down the silos! Gini Dietrich and Geoff Livingston deliver a practical playbook for leaders who want to solve the challenges and unleash the value of integrated marketing communications to drive bottom-line results."
--Scott Farrell, president, Global Corporate Communications

About the Author

Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.


Geoff Livingston is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
43 customer ratings
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Reviewed in Canada on October 3, 2012

Top international reviews

Julie Ewald
3.0 out of 5 stars Not the marketing book for everyone
Reviewed in the United States on May 2, 2015
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H. H. Nguyen
3.0 out of 5 stars Informative but stale
Reviewed in the United States on September 30, 2012
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ARISSO
5.0 out of 5 stars Macro vision + Micro tools
Reviewed in the United States on May 14, 2012
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Jeannie C. Walters
5.0 out of 5 stars A Book That Guides The Way
Reviewed in the United States on May 18, 2012
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AmazonAddict
5.0 out of 5 stars Is your marketing round?
Reviewed in the United States on May 15, 2012
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Jason Konopinski
5.0 out of 5 stars Bustin' Silos & Buildin' Brand
Reviewed in the United States on May 15, 2012
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Frank Strong
5.0 out of 5 stars This book is for well rounded marketers
Reviewed in the United States on September 23, 2012
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Adam
5.0 out of 5 stars Bringing Teams Together for Better Marketing
Reviewed in the United States on July 1, 2012
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MikeSchaffer
5.0 out of 5 stars Most important marketing book of the year
Reviewed in the United States on May 15, 2012
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George H.
4.0 out of 5 stars Nice Big Picture Take
Reviewed in the United States on July 27, 2012
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Jon-Mikel Bailey
5.0 out of 5 stars If You're in Marketing, YOU NEED TO READ THIS!
Reviewed in the United States on June 27, 2012
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Chad Thiele
4.0 out of 5 stars Marketing in the Round
Reviewed in the United States on March 10, 2013
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Troy Claus
5.0 out of 5 stars A Must Have!!
Reviewed in the United States on May 17, 2012
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Joey Strawn
5.0 out of 5 stars Amazing Read!
Reviewed in the United States on June 7, 2012
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Margie
5.0 out of 5 stars A must-read book for marketers
Reviewed in the United States on May 14, 2012
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