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Marshall McLuhan: The Medium And The Messenger Paperback – May 5 1998

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Product Details

  • Paperback: 344 pages
  • Publisher: Vintage Canada (May 5 1998)
  • Language: English
  • ISBN-10: 0679309292
  • ISBN-13: 978-0679309291
  • Product Dimensions: 15.2 x 1.7 x 22.9 cm
  • Shipping Weight: 454 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #691,830 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

Was media guru Marshall McLuhan a deep thinker, a charlatan, a '60s fad or a bit of all three? "His books will probably be mined for years to come by clever prospectors hunting . . . for bits of invaluable ore," observes Marchand in this first full-scale biography. McLuhan grew up on the Canadian prairie and learned "irrepressible verbal aggressiveness" from his violent-tempered mother. He had a photographic memory and suffered repeated blackouts as an adult. He taught English at Cambridge University in the 1930s, becoming an ardent convert to Catholicism, a cultural conservative steeped in T. S. Eliot, scornful of popular culture. Then, at the University of Toronto, this self-described "intellectual thug" discovered his true metier in the global network of electronic media and communications. Marchand, who catalogued McLuhan's papers for the National Archives in Ottawa, painstakingly reconstructs the evolution of his thought in this revealing biography. Photos.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Almost 10 years after his death and 25 years after the publication of his Understanding Media ( LJ 6/1/64) , there is still much curiosity about McLuhan and his theories. These two books, different as they are, have one thing in common--they help to explain the man who claimed that electronic technology in the mass media has reshaped and restructured the patterns of our social and private lives and who gave us such familiar terms as "the global village" and "the medium is the message." The books also complement each other rather nicely. Marchand's is a scholarly, straightforward account of McLuhan's life, with the facts and phases of his career presented in chronological order. The author has drawn in other pertinent material into the narrative, including excerpts of McLuhan's writings and talks, the comments of those who knew him, and this original thinker's emotional reactions to life. The Sanderson and Macdonald book is a representative selection of McLuhan's writings, including some of his famous aphorisms, and a collection of observations and essays about McLuhan by others. Both the McLuhan aficianado and the reader who knows little or nothing about him should be grateful for the opportunity to make his acquaintance in these books. See also McLuhan and Bruce Powers's The Global Village: Transformations in World Life and Media in the 21st Century , reviewed on p. 00.
- A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews on (beta) HASH(0xb8bee914) out of 5 stars 3 reviews
10 of 12 people found the following review helpful
HASH(0xb35888b8) out of 5 stars Must-read while studying McLuhan May 5 2000
By Rob Vincent - Published on
Format: Paperback
Marchand and Postman do an excellent job with this biography on an unusual media prophet/quack. Reading about McLuhan's childhood, education, and work helped explain a lot about the man and his ideas. The book reads very well, and puts a lot of his ideas in a context that makes them easier to understand. If you're just starting to study McLuhan, this book is a great starting point. Also check out "McLuhan for Beginners" for a very quick and fun overview.
2 of 2 people found the following review helpful
HASH(0xb38778c4) out of 5 stars Biography of McLuhan is excellent Jan. 25 2013
By John Theofanis - Published on
Format: Paperback Verified Purchase
McLuhan tells us more about the present electronic environment than any present day media theorist. Marchand looks at him in an open, thorough, unbiased, insightful way. This may be the best McLuhan biography-- an enjoyable read.
1 of 1 people found the following review helpful
HASH(0xb3584cc0) out of 5 stars Great read. Sept. 12 2009
By John Sledziewski - Published on
Format: Paperback
A great introduction to a mostly neglected field of thought that may be more deserving of our imaginations.