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Master Data Management Paperback – Sep 16 2008

1.0 out of 5 stars 1 customer review

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Product Details

  • Paperback: 304 pages
  • Publisher: Morgan Kaufmann; 1 edition (Sept. 30 2008)
  • Language: English
  • ISBN-10: 0123742250
  • ISBN-13: 978-0123742254
  • Product Dimensions: 19 x 1.7 x 23.5 cm
  • Shipping Weight: 653 g
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #471,644 in Books (See Top 100 in Books)
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Product Description


David gives sound, practical advice for business leaders and managers planning a real implementation. His material covers the key business, operational and technical elements of an enterprise reference data and master data program. He delivers a clear description of the functional and technical solutions that are available to business managers. David provides insights that can help business and technology managers to improve strategic planning, manage organizational change and simplify the operational integration of systems and business processes."
- Justin S. Magruder, Vice President, Enterprise Information Strategy & Management, Freddie Mac

Few people can serve as both an academic and a practitioner. David Loshin is one of those people and he is superbly qualified to bring sense to the topic of master data management. He has brought all his skills and experience together in this book. Anyone that is embarking on a master data management initiative will find this book a great resource, from the initial efforts to understanding the business value of master data to the methodical approach to implementation.
- Tony Fisher, President, DataFlux

“With his new book on MDM, David Loshin has created a comprehensive overview of a complex topic that should be one of the top 5 priorities for CIOs: to transform an enterprise through superior management of its critical business data. Much like the SOA market, MDM needs a separate category of best practices to address the hard business problems that can only be solved through better data governance. This book does a wonderful job of posing these challenges and positing some solutions. A must-have guide for those looking to understand the IT and business issues around master data management”
- Anurag Wadehra, Senior VP, Marketing & Product Management, Siperian

Similar to David’s other books on data management; Master Data Management shares a deep understanding of how critical business issues are addressed through the managed integration of emerging technologies. This book provides a full-scale exposition on the benefits and the challenges of master data integration; describes approaches to justify, initiate and design a master data management (MDM) program; and guides the reader in a process to evaluate the numerous methods and solutions to determine the approach that best addresses the organization’s needs. This book delivers the content in the easily read, pragmatic style that has made David Loshin one of the most popular experts for both our business and technology visitors at (Business Intelligence Network).
- Ron Powell, Editorial Director, Business Intelligence Network,

“Master data management is a new field of endeavor with deep roots in data quality management. As such, there is no better person than David Loshin to help data practitioners not only understand the intricacies of MDM but implement it successfully. This how-to manual birthed from long experience is a must-read for aspiring MDM managers and developers.”
- Wayne Eckerson, Director, TDWI Research

"David Loshin continues the important MDM conversation by highlighting the specific technology frameworks and tactics necessary for MDM success. This book offers a spot-on look at the components of MDM--and why enterprise master data should be treated as a core corporate asset."
- Jill Dyche, Partner, Baseline Consulting, Author of Customer Data Integration: Reaching a Single Version of the Truth

"David Loshin has a knack for getting to the bottom of the issue. By tackling the critical issues of making Master Data Management successful, he demystifies this "black art" and helps the reader understand where the value lies; by synchronizing business practices with data management, David shows how real business value is driven not with technology, but with sound, well thought out practices that deliver time after time."
- Bill Hewitt, President & CEO, Kalido

This is a very important book, and it is both necessary and timely. It helps to clear up misunderstandings of Master Data Management, and offers practical help for MDM implementers. It is required reading for everyone involved in data management. The practice of MDM is essential, and this book facilitates that practice.
- Bonnie K. O'Neil, Senior Data Architect, Caridian BCT

About the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Top Customer Reviews

Believe or not this book is really garbage. The writer really does not know how to highlight his points. Most of the content in the 300 pages book is useless, or I would say common sense. I have been doing data warehouse project over 10 years. I don't see any valuable point in that book. Don't recommend.
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Most Helpful Customer Reviews on (beta) HASH(0x9d562d08) out of 5 stars 19 reviews
8 of 9 people found the following review helpful
HASH(0x9d589504) out of 5 stars A must read for anyone involved in implementing or planning MDM Aug. 24 2009
By Davida Berger - Published on
Format: Paperback
Between this book and David's articles at the business intelligence network, there is a great convergence of information about the criticality of instituting data governance as a key success factor for master data management.

As one of the organizers of the annual Data Governance conference, I can say that not only are David's tutorials among the most popular at the conference, his methods for presenting complex technical material in a thoughtful manner are widely recognized across the data management industry. If you are in any way involved in the investigation, planning, or implementation of a master data management program, you must read this book.
3 of 3 people found the following review helpful
HASH(0x9d5894b0) out of 5 stars Required Reading for Any MDM Project Manager Nov. 12 2009
By Data Man - Published on
Format: Paperback
David's book is ambitious in that it covers most, if not all, of a very complex topic - master data management. I'm pleased to say that this book delivers on the ambition. The book starts by defining the terms of MDM and some of the business drivers behind such an initiative. The chapters to follow cover the people, process and technology you need to have a successful MDM program. The book aptly describes the intersection of MDM and data governance, which to some, can be a bit of a mystery. We are then taken into some very powerful detail on setting up the data model, providing data quality, managing data lineage, and other important technical aspects of master data management. The book ends with tips and techniques on creating plans for your MDM initiative that will be sure to get you funded for the project. I haven't covered it all here in this review, but as my title states, this should be required reading for anyone embarking on a master data management project.
2 of 2 people found the following review helpful
HASH(0x9d634624) out of 5 stars Mark Allen, co-author "Master Data Management in Practice: Achieving True Customer MDM" Nov. 5 2011
By Mark S. Allen - Published on
Anyone planning or implementing an MDM initiative should have David Loshin's "Master Data Management" book at hand. MDM implementation strategies can vary significantly depending on the business context and the system platforms involved, but regardless of the approach taken, the guidance, examples, and explanations that are provided throughout this book will continually serve as an invaluable reference from start to finish of an MDM initiative. Even though I consider myself an experienced and knowledgeable practitioner in the MDM and data governance arena, I continually find myself pulling out this book for reference or refresh on many of the topics that David covers.
14 of 20 people found the following review helpful
HASH(0x9d5896cc) out of 5 stars Cheap in quality and poor in content: don't waste your money. Nov. 8 2009
By S. Moro - Published on
Format: Paperback Verified Purchase
This book was a huge disappointment. It is cheap in quality and poor in content. If you are trying to learn something USEFUL about MDM, look elsewhere. If you have never worked on data management and governance, you might indeed learn some high level concepts, but if you look for something technical, something more specific than catchy phrases like "data is all about the people", then you are wasting your time and money.
I was expecting this book to be what Ralph Kimball's works are for data warehousing and multidimensional modeling; instead, at best this could be a "sales pitch" for executives with zero technical background.
Besides that, the author might be a genius of MDM (as portrayed in other reviews), but diagrams and examples provided in the book are so "cheap" that they convey the impression that the product was simply put together to make a quick buck.
That is of course just my humble opinion, and I don't expect every book to be a piece of art (see Edward Tufte's works), but for $50+ I would expect something more, especially from MK/OMG Press.
1 of 1 people found the following review helpful
HASH(0x9d589c0c) out of 5 stars Excellent; Essential July 10 2011
By Michael Tozer - Published on
Format: Paperback Verified Purchase
I've just finished reading David Loshin's "Master Data Management". And I've been greatly edified by the experience. Within the corpus of this text, Loshin presents a comprehensive overview of the business problems inherent in ineffective master data management together with a thoughtful guide to solving these problems. In reading Loshin's book, one hears the voice of a wise and savvy practitioner. Yet, Loshin writes with an outstanding clarity and economy that, sadly, is too often absent in books of this nature.

Whilst reading Loshin's excellent book, I was constantly reminded of the problems that are extant relative to master data management throughout the industry today. Loshin is clearly both an experienced consultant as well as a gifted expositor. We strongly recommend this excellent book to any folks today charged with making key data structures such as customer and product more readily accessible to their user community. Loshin provides an excellent and essential guide. And he comes across as a very nice and knowledgeable guy, to boot. God bless.