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McDonald's: Behind The Arches Paperback – Jul 1 1995

4.5 out of 5 stars 19 customer reviews

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Product details

  • Paperback: 496 pages
  • Publisher: Bantam; Rev ed. edition (July 1 1995)
  • Language: English
  • ISBN-10: 0553347594
  • ISBN-13: 978-0553347593
  • Product Dimensions: 15.2 x 2.6 x 22.7 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.5 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: #30,470 in Books (See Top 100 in Books)
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Product description

From Publishers Weekly

Love presents a completely revised and updated version of the history behind the voracious hamburger empire.
Copyright 1995 Reed Business Information, Inc.

From Library Journal

"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them." This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry. The complex financial arrangements that were necessary to McDonald's success are made clear, as is the company's commitment to quality, service, and cleanliness. This entertaining work is highly recommended for most public and academic libraries. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1986 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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