Media Monopoly 5th Pa Paperback – Apr 1997
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"Since its publication in 1983, Ben. H. Bagdikian's The Media Monopoly has served as a bible for students of media-industry concentration." -- Willamette Week, Portland, Oregon Nov. 8, 2000 --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
The author kept his writing short and simple. Well and clearly written, this book raises questions that are to be addressed, sooner or later (you'll find plenty). It explains you why media companies merge; why they have so much power and how they exploit it (to pay less taxes, for instance). How they select editors and journalists: who they fire, who they keep, why - with real cases examined -. It also explains why their big size is dangerous, and it reports a few uncelebrated examples of self-serving behaviour (after p. 39). Here is their power: "In 1949, for example, William Randolph Hearst, head of one large publishing empire, and Henry Luce, chief of another, Time, Inc., were both worried about communism and the growth of liberalism in the United States." Enter "Billy Graham, an obscure evangelist holding poorly attended tent meetings in Los Angeles. (...) Hearst and Luce interviewed the obscure preacher and decided he was worthy of their support. Billy Graham became an almost instantaneous national and, later, international figure preaching anticommunism. In late 1949, Hearst sent a telegram to all Hearst editors: "Puff Graham". The editors did - in Hearst newspapers, magazines, movies, and newsreels. Within two months Graham was preaching to crowds of 350,000." A hint: don't dismiss this example because it took place so many years ago and because it involved an anticommunist: mass media "puff" products, persons, politicians every day.
I have to say that here and there I don't agree with the suggestions or with the opinions of the author. As an example (see p. 41) Mr.Read more ›
The problem with this edition of the book is that the only current portions are the foreword and afterword, in which Bagdikian outlines where things stand today (that is, worse than ever). Otherwise, the main body of the book appears to be mostly the third edition from 1990. This leads to outdated information and conclusions that are a serious problem for such a quickly developing subject. Although Bagdikian is now more than eighty years old, this work would benefit significantly from a thorough re-write of the main text, rather than the piecemeal additions to the foreword and afterword that supposedly indicate a "new" edition. (Note that plenty of other more modern books have stolen Bagdikian's thunder and cover the issue equally well.Read more ›
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