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The Medium is The Message (Deluxe reissue) (Vinyl)

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Product Details

  • LP Record (Jan. 22 2013)
  • Number of Discs: 1
  • In-Print Editions: Audio CD
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #121,010 in Music (See Top 100 in Music)
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars 6 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Brilliant Remaster from Japan - A Timeless Treasure! Feb. 21 2009
By T. R. Rak - Published on
Format: Audio CD Verified Purchase
I purchased this remarkable CD in 2001 from Amazon.Com (retail price at that time was in the neighborhood of $40), back when this compact disc was IN PRINT and IN STOCK (what happened since!?!); because of course, my original vinyl LP from 1967 has long since succumbed to the ravages of time and the devastations of listening wear-and-tear courtesy of turn tables ranging from the high-end to the standard "classroom" variety.

Happily, I was not disappointed when this amazing audial masterpiece arrived. Quite the opposite - I was/am ECSTATICALLY DELIGHTED! Now I can employ this multi-media version of "The Medium is the Massage" in my college-level Communications classroom and course curricula effectively and successfully once again, and the students derive as much knowledge from it now as they did 30 years ago. This educational tool is REQUIRED listening for ALL serious scholars of Communication, and any course devoted to the teachings and limitless, seminal and continuously relevant influence of Professor McLuhan.

Apparently however, the Japanese have a deeper appreciation for the "Patron Saint of WIRED Magazine" than many of us "media mavens" do here in the United States? Why do I make this polemical claim? For a number of reasons. Specifically and within the context of this review: Here we have an IMPORT CD that is FLAWLESS in its PERFECT REMASTERING, a Genuine Labor of Love from Sony Music Entertainment (SME), Inc.; the resulting product : A complete digital, noise-free rendering of the original 43-minute album as conceived by Doctor McLuhan, Quentin Fiore and Jerome Agel. A priceless gem.

But Sony went even further. They included a full-length booklet of the ENTIRE SPOKEN SCRIPT of the album (and for the most part QUITE accurately!) from beginning to end, something not even the original vinyl LP contained. Splendid!

My only problem with the disc is that the complete album is contained on a single track (that's right, Track 1: 42:42 minutes), which makes finding specific quotations "challenging," to say the least. The booklet helps though, so this is not a harsh criticism at all, because the vinyl LP wasn't tracked either (unless "Side A" and "Side B" can be considered tracks). The absence of tracking is an extremely minor inconvenience. The reward however is worth every penny paid for this international treasure.

So why is this brilliant product currently "out of print?"
22 of 25 people found the following review helpful
5.0 out of 5 stars What is new is old again. June 9 2000
By David Dix - Published on
Format: Audio CD
This album is more of a performance piece than a treatise. It contains masterful analogical and metaphorical "bits" that illustrate and "are" McLuhan's central theses about our media tools and extensions. The disassociative cultural psyche of the Sixties produced, IMHO, the computer culture of the 00s and created the mindset that allows the geniuses at the leading edge of the new culture to not only create but survive it. McLuhan and Leary, Fuller and Illych all contributed to this new Tsunami (to call it a wave is to underestimate its transformative force) This album is a product of and a demonstration of this force in its nascent stages. It is a brilliant production. The fact that is available only as an import demonstrates to me how out of touch American culture is with the dynamics of its media systems. I have owned my vinyl copy for over 20 years. I tape it every now and then and play the tapes until they are wornout. Every time I play it I learn something new.
5.0 out of 5 stars Great. Trippy. Just what you want it to be. Dec 15 2014
By Austin Pierce - Published on
Format: Audio CD
This is great for even existing. I read the book and this was a happy addition.
5.0 out of 5 stars A LIVING ARTIFACT FROM THE 1960'S RESURFACES! March 28 2012
By Dub Taylor - Published on
Format: Audio CD Verified Purchase
I never thought I would be able to have the rare Columbia album of "The Medium is the Massage" by Marshall McLuhan on CD! I still prize my original 1968 vinyl LP and 1st edition of the book. This is truly one of the treasures of late 60's culture. The stereo remaster by Sony is excellent. The packaging on this CD reissue is also exquisite. The original LP jacket and record label has been reproduced with an extensive booklet with wonderful new liner notes, previously unpublished rare photos of the recording sessions and color reproductions of original record labels, etc.

It's a spoken record, it's a sound collage, it's "Musique Concrete"! This is a totally unique album by one of the great minds of the 20th century. And it's so much fun! McLuhan foresaw the internet in the 60's long before anyone else saw it coming. If he was still with us he would be fascinated by our wired world. Would he say, "I told you so"?

Grab this CD while you can!
5.0 out of 5 stars The Medium as the Massage as an audio stage play. Feb. 19 2014
By Ed Brenegar - Published on
Format: Audio CD Verified Purchase
Marshall McLuhan saw things in the 1960s that most other media critics did not see for another generation. To understand where we are today requires understanding where the initial critique of what the media was becoming. He is not alone in what he has to say. He just says it with a wink and a grin that makes more compelling. If you are going buy this CD, then also purchase the book. You should also read his Understanding Media, which is a collection of connected essays where he describes the electronic age that was just beginning to emerge. It is here that he develops his perspective of "the medium is the message."

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