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The Mesh: Why the Future of Business is Sharing Audio CD – Audiobook, Unabridged
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"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea."
"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of Drive and A Whole New Mind
"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media
"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a culture of trust-in a way that really matters."
-Craig Newmark, founder of Craigslist
"Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon."
-Robin Chase, cofounder and founding CEO, Zipcar
"The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business."
-John Donahoe, CEO, eBay
"Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money."
-David Hornik, venture capitalist, August Capital --This text refers to the Hardcover edition.
About the Author
Lisa Gansky is the founder and CEO of multiple Internet companies, including GNN and Ofoto. At GNN, which was sold to AOL, she created the first Internet-based advertising and online transactions. At Ofoto, she and her team developed the largest consumer photo sharing and print service in the world, the first to connect digital photo sharing with social networking, and printing digital images via the web. She is currently an advisor and investor in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. Lisa speaks frequently at Internet, new media, and social venture conferences. She is also a Director and Co-Founder of Dos Margaritas, an environmental foundation with programs in Latin America.See all Product Description
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Top Customer Reviews
According to Lisa Gansky, and contrary to planned obsolescence, Mesh design ensures that whatever is offered to the consumer is durable, flexible, reliable, and (most important of all) sustainable. Moreover, Gansky observes, "a key advantage for Mesh businesses is the use of rich information to personalize products and services. There are several ways to achieve this. Products can be designed to adjust easily to different users, but in a way that is not time-consuming or expensive, and doesn't compromise the product's primary functionality...If a product design is modular, different modules can be added or subtracted from the basic structure."
Throughout her lively narrative, Gansky explains
o What the Mesh business model is...Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
As the author says "The Mesh difference is that with GPS-enabled mobile web devices and social networks, physical goods are now easily located in space and time. It has become very convenient to find a ride back from your meeting with someone heading to your neighborhood, or get a great deal for drinks close by, or locate an available home in a home exchange while traveling, or discover a new "popup gallery" near the dinner you're attending."
Other examples of course include the classic "timeshare"- condos. In fact I just stayed at one during a rather nice trip to Disneyworld. It was lovely and worked perfectly for us.
Gansky argues against the modern American "throwaway culture" and shows us that "The Mesh" will bring in more products that are "Durable, flexible, reparable and sustainable." " "When stuff became cheap, and then credit became cheap, we filled our lives with stuff - not the things we really care about. "
This is a fascinating concept and very cutting edge. What I found interesting is that it really sounds so obvious once the author points it out, and I agree we are headed that way more and more.
The book also contains more than 50 pages of "Mesh" businesses and references, and even more at the book's/author webpage.
This is Lisa's first book, she was the founder of several internet companies and is a well known entrepreneur.
Gansky obviously knows a thing or two about starting businesses. No question. She has done it before and she'll do it again no doubt. The thing is, her big idea doesn't go quite as far as she wants it to, or as she wants you to think it will. The big idea: if you can find a way to monetize having people share, you'll be able to open new business opportunities. She's got some insights: the idea of a baby clothes exchange definitely shows that sharing-based models aren't just limited to big-ticket items. But she overextends by suggesting that any type of business will be able to work this way. I would imagine that if you live in rural North Dakota on a farm, you can't exactly share your harvester in a Zipcar kind of network. You need it at exactly the same time as your neighbors. And I don't care how many shirt-sharing services you can think of, there's just no way I'm sharing shoes or underwear, and I'm sure I'm not alone. I am always more impressed when a book acknowledges the limits of its hypotheses. If you read this book, there's no reason everything can't work with sharing. If you think about the world, you know that can't be true.
There's also something so very "farmer's market" about starting a web-based business based upon sharing. There's nothing new about sharing. Rural communities have done it for years. I made the harvester/Zipcar example for a reason: rural communities have *always* shared big-ticket items and purchses. They've just never made it a business. Barn raising, crop harvesting, etc. aren't at all new and noteworthy and Gansky doesn't talk about them. Why not? My theory: because they don't send the right semiotic. There's nothing hip about them, because urban hipsters don't raise barns or harvest crops. Extended families have shared clothing for hundreds of years but there's two differences between that and what Gansky praises: (1) these people all know each other so there's no need for the Internet to help put them together, and (2) no one charges anyone any money, so there's nothing new-economy about it.
I'll also acknowledge that I may be wrong. For example, Best Buy has just started (as of this review date: February 2011) a program where you can agree that when you buy your electronics, you can bring them back when you're done and get trade-in. But I see this as more of a vendor lock-in, less of a true sharing service (they haven't started a service to allow you to buy the used products when they come back, for example). If they go that extra mile, that starts to parallel the hope Gansky has here about Walmart starting a sharing-based business. Time will tell.
But at the end of the day, I look at this book as being an interesting but flawed hypothesis. More limited in scope, it would have stood up to investigation. But because it overreaches, it falls.
It'll take an hour to get her point, and then you'll see it over and over, everywhere you look.
economical and environmentally conscious ways. This is the grid and will become a driver of future economic values. It is a must
read if you want to survive the digital transition that we are living through. It will impact every business and every individual.
If you want to stake out your role and figure out the eco system that you contribute to. I am recommending this to all my
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