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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era Hardcover – May 5 2008


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Product details

  • Hardcover: 304 pages
  • Publisher: Wiley; 1 edition (May 5 2008)
  • Language: English
  • ISBN-10: 0470191384
  • ISBN-13: 978-0470191385
  • Product Dimensions: 16 x 2.7 x 23.6 cm
  • Shipping Weight: 499 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,638,906 in Books (See Top 100 in Books)
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Product description

Review

"The award-winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention".(The Bookseller, Friday 14th March 2008)

"If you need a Christmas gift for an insomniac geek, look no further." (ComputerWeekly.com, September 30, 2008)

From the Inside Flap

In the beginning, there was Bill Gates. Then were born Windows, Office, Internet Explorer, Xbox, and assorted other progeny. There were billions in revenue and tens of thousands of employees worldwide.

And above all, there was power.

But challenges arose. There were antitrust suits and rumors of more. The Internet star grew brighter. Google and AJAX and open-source technology threatened to unseat the master. Suddenly, there were murmurs of discord in Redmond paradise. Yet despite it all, the idea of Microsoft without its creator at the helm seemed unthinkable.

On July 1, 2008, the unthinkable becomes reality as Bill Gates retires from his daily responsibilities at Microsoft. From her 25 years of studying the company, Mary Jo Foley has developed sharp insight and a unique perspective on what the future might hold for Microsoft minus Gates.

This is a remarkably incisive look at leadership, potential products, management and product development styles, licensing issues, and other signposts. Who are the rising stars? What does the business model look like? Does the brass ring lie with consumer products or business solutions? What's ahead for Ray Ozzie, Steve Ballmer, and Steven Sinofsky? How will Microsoft digest future acquisitions during its "2.0" phase?

Whether you're a customer, competitor, business buff, or garden-variety consumer, this look at the next generation of one of America's corporate monoliths is riveting reading.

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Amazon.com: 3.8 out of 5 stars 14 reviews
Dan tdaxp
3.0 out of 5 starsA so-so book from a fantastic blogger
May 15, 2011 - Published on Amazon.com
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Howard Kapustein
4.0 out of 5 starsWorth the read
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Bryan Kuro
3.0 out of 5 starsNot for Tech News Geeks
September 16, 2008 - Published on Amazon.com
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David Friedel
4.0 out of 5 starsMore for Microsofties, but very very good
September 12, 2008 - Published on Amazon.com
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Maxim Masiutin
4.0 out of 5 starsValuable information for an analyst
August 12, 2008 - Published on Amazon.com
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