- Hardcover: 800 pages
- Publisher: TASCHEN; Multilingual edition (April 25 2012)
- Language: English
- ISBN-10: 9783836528344
- ISBN-13: 978-3836528344
- ASIN: 3836528347
- Product Dimensions: 25.9 x 8.1 x 35.3 cm
- Shipping Weight: 6.4 Kg
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: #787,099 in Books (See Top 100 in Books)
Mid-Century Ads, 2 Vol. Hardcover – May 2 2012
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"If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection."
About the Author
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
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Most helpful customer reviews on Amazon.com
So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising. Some of these ads also showed up in the series of pocket-sized books in the Taschen Icons line.
Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue. These two volumes, and the variations referred to above provide an endlessly fascinating introduction to two very different decades, and the allure of their inimitable style.