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Mindless Eating: Why We Eat More Than We Think Mass Market Paperback – Dec 28 2010

4.2 out of 5 stars 16 customer reviews

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Harry Potter and the Cursed Child
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Product Details

  • Mass Market Paperback: 304 pages
  • Publisher: Bantam; Reprint edition (Dec 28 2010)
  • Language: English
  • ISBN-10: 0345526880
  • ISBN-13: 978-0345526885
  • Product Dimensions: 10.6 x 1.8 x 19.1 cm
  • Shipping Weight: 118 g
  • Average Customer Review: 4.2 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: #90,559 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Very good book, lots of actual scientific information about the physiological and psychological reasons we eat the way we do, plus insight into how food manufacturers get us to work against our own best interests.Has helpful tips that you can actually use to eat healthier
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Format: Mass Market Paperback
Stanford-educated director of the Cornell Food and Brand Lab Dr. Brian Wansink knows food. Moreover, he knows the psychology of food: why we eat what we eat and why what we eat sometimes seems out of our control. In his amazing, entertaining and often scary book, Wansink navigates through some of the 200 food choices we make each day and illuminates the ease with which we mindlessly consume extra calories.

"Mindless Eating" shares the results of many fascinating modern food experiments: people will eat more popcorn, even if it’s stale and tasteless, when they receive it in larger buckets; people think wine tastes better when it boasts a fancier label or comes ostensibly from California as opposed to North Dakota; that, in pitch darkness, people eating chocolate-flavoured yogurt can be tricked into thinking it tastes like strawberry, and that people will eat fewer candies when they have to walk to the dish compared to when the dish sits within easy reach.

Taking these results outside the laboratory, Wansink can help a person "mindlessly" lose about 20 lbs per year. The key lies in eliminating the 100-200 calories a day that he calls the "mindless margin." How? Use smaller plates and tall, skinny glasses. Put all food on a plate instead of eating out of a box or bowl. Put junk foods somewhere inconvenient. Eat slowly and don’t multitask while you’re eating.

Even those convinced they know better can fall victim to mindless eating. Wansink finishes his book with a simple plan anyone can use to lose weight mindlessly as well as a description of the most common mindless eating patterns. This wise and interesting book proves that "the best diet is the one you don't know you're on."
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Format: Paperback
With all the increasing worry about obesity in North America and its spinoff effects on health and economics, this book is timely and cautionary. The author is a food researcher and he explains (with some great wit and one-liners) many of the experiments conducted on the psychology of eating. It's a breezy, informative read, which also has some advice on using our "mindlessness" to work in our favour when trying to lose weight.
The only disappointment I had with this book was that it did not directly address the wider social issue of why people's eating patterns are so different now than in previous generations. When did "snacks" become mini- (or not-so-mini) meals? Why do people feel compelled to eat constantly in certain situations? Why is there a constant move toward larger sizes and portions? What are the ramifications?
Despite that, this book has lots of meaty (pardon the pun) information and will open the reader's eyes to the many subtle cues and manipulations we all face when doing that most mundane of daily activities -- eating.
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Format: Mass Market Paperback Verified Purchase
This book is for those who are interested in the psychology behind eating and food, this is a great supplementary for people who are looking to clean up their eating habits, but those who are only interested in ideas that are "useful" (as in, some kind of diet book) will not get much out of this book. For those who own a kindle, using the sample would be a wise move before you buy.

As for me, i found this book incredibly interesting, so i gave it 5 stars.
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Format: Mass Market Paperback
very interesting research presented in a highly accesible way.

I saw one of the researchers mentioned in the book speak at a nutrition conference I attended and very much appreciated the research on thepsychology behind food and why we eat.
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Format: Mass Market Paperback Verified Purchase
Some good tips then the book goes into all these studies that were carried out and the conclusions of the studies. Not so many tips after versus first part of book.
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Format: Kindle Edition Verified Purchase
It was interesting. I loved all the anecdotes. And can't wait to implement the three changes into my every day.
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Format: Paperback
This book was timely and concise and also provides short synopsis of a number of different studies, tests and conclusions that prove when food is placed in front of people we are unable to avoid it. The book represented numerous situations that can cause unwanted snacking and provides clear understanding as to how "BIG COMPANIES" pray on the inability of consumers to say no to food. The books an easy read and I found it very enjoyable as I did not like I had to read it cover to cover. The compartmentalization of the chapters allowed you to "snack" on the book as you choose.

Brian Wansink has done a great job using his food lab and various test subjects to portray the picture of how mindless eating has brought our country to where it is today.
Enjoy
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