The Mirror Test: Is Your Business Really Breathing? Hardcover – May 5 2010
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About the Author
JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.
Top Customer Reviews
Originally from American cowboy country and successful entrepreneur with his own businesses, Jeffrey applies those lessons of hard work and street smarts to the rapidly changing face of marketing, advertising and branding today. He has not been caught up in the 'social media' is the answer to everything in terms of engaging and selling to customers - yes it is a very useful and exciting tool, but it's just another option - he is still a huge advocate of the benefits of targetted direct mail and print.
In fact while many people might know him from the Celebrity Apprentice or a red carpet appearance or two, my interactions with him have been via social media, where is is reputed to be one of the top 10 C-level tweeters. He was responsive, engaging and enetertaining and he walked the talk, resulting in my decision to make a purchase from his company. An almost larger than life character, but authentic and honest, he is the real deal and a stronger personal brand for it.
A good read, some great enetertaining stories and quotes, with real life examples and solutions, this book should certainly be on the shelf of any good marketing person and certainly one for the small business owner to heed.
Just my toonies worth.
Most Helpful Customer Reviews on Amazon.com (beta)
This is a MUST read book!
Well worth the read!