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The Modern Cafe Hardcover – Dec 30 2009

3.6 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 560 pages
  • Publisher: Wiley; 2 edition (Dec 30 2009)
  • Language: English
  • ISBN-10: 047037134X
  • ISBN-13: 978-0470371343
  • Product Dimensions: 22.7 x 3.8 x 28.5 cm
  • Shipping Weight: 2.1 Kg
  • Average Customer Review: 3.6 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #245,116 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

The Modern Café

As consumers become ever more informed, more sophisticated, and more pressed for time, the modern café must adapt to meet its customers' needs. Operating a successful café requires the chef to be a master of many trades with a deep understanding of quality, refinement, and business strategy. Today's café might offer breakfast baked goods, artisan breads, desserts, cakes, savory items, chocolates and confections, beverages, packaged retail items, and frozen desserts, and The Modern Café is the first book to address them all. Pastry chef and CIA Assistant Professor Francisco Migoya examines these major categories in information-packed chapters covering everything from recipes to pricing, displays, and packaging. Chef Migoya provides wonderful recipes for many popular café standards as well as some imaginative, colorful, and eclectic recipes that are sure to delight a wide variety of palates. Chapters include:

The Bakery: This is typically a low-cost/high-profit area, where most sales come from volume production. Migoya covers the seven key ingredients and provides master recipes for brioche, croissants, Danish, pound cake, muffins, scones, biscuits, and breads, with multiple variations for each.

The Pastry Shop: This area requires special skills and a certain level of expertise to prepare cakes, individual desserts, tarts, and specialty cookies. Migoya includes contemporary recipes with ingenious twists and provides tips throughout to increase efficiency.

The Savory Kitchen: With a focus on soups, salads, small plates, side dishes, entrées, and hot, chilled, and warmed sandwiches, this section in a café requires a particular attention to speed and prompt service, and à la minute preparation is key. Migoya provides dozens of mouthwatering recipes and he covers the most cutting-edge equipment available for today's savory kitchen.

Beverages: Most people walk into a café to buy coffee, tea, and other hot drinks. Successful cafés prepare them well and serve them at the proper temperature. Migoya covers all the essential techniques for hot and cold beverages, as well as beer and wine sales, which can be a great way to improve any café operation's bottom line.

The Retail Shelf: House-made chocolates; confections; jams, marmalades and jellies; spices; salts and other condiments; and special-occasion items are just a few of the options for expanding sales and extending the café's reach through the retail shelf. This chapter includes tips and considerations for packaging and display, along with dozens of imaginative recipes.

Migoya's modern, refined recipes require precise execution, attention to technique, and the highest-quality ingredients. The art and craft of the baker, pastry chef, and chef are evident in every recipe. With stunning photography, real-world advice, and expert instruction on the launch and management of a café, this book is a pioneer in the field of modern café operation.

From the Back Cover

The Modern Café
Francisco J. Migoya E The Culinary Institute of America

The first comprehensive, must-have bible for anyone looking to turn a café business into something truly special

Filled with gorgeous photographs and delicious recipes, as well as invaluable information on everything from café production to choosing the right equipment, The Modern Café is the only book to address every aspect of managing a casual, upscale modern café. Whether you want to know the secret to a perfect croissant or the best way to package a truffle, this volume holds the answers. Written by a former executive pastry chef at Thomas Keller's The French Laundry, Bouchon Bistro, and Bouchon Bakery who has run The Culinary Institute of America's own café, the Apple Pie Bakery Café, since 2005, this book is an essential guide for novices and veterans alike.

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December 15, 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 32 reviews
SF Bay Area
3.0 out of 5 starsGeared for current café owners.
September 29, 2015 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
Ashley F.
3.0 out of 5 starsNot what I expected
November 27, 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Robin Ward
5.0 out of 5 starsFive Stars
September 5, 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
Cyndee Shaw
5.0 out of 5 starsThe Modern Cafe
February 10, 2010 - Published on Amazon.com
Format: Hardcover|Verified Purchase
3 people found this helpful.
VesMag
5.0 out of 5 starsIt is great.
January 31, 2016 - Published on Amazon.com
Format: Hardcover|Verified Purchase

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