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The Modern Cafe Hardcover – Dec 30 2009

3.7 out of 5 stars 3 customer reviews

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Product Details

  • Hardcover: 560 pages
  • Publisher: Wiley; 2 edition (Dec 30 2009)
  • Language: English
  • ISBN-10: 047037134X
  • ISBN-13: 978-0470371343
  • Product Dimensions: 22.7 x 3.8 x 28.5 cm
  • Shipping Weight: 2.3 Kg
  • Average Customer Review: 3.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #116,443 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

The Modern Café

As consumers become ever more informed, more sophisticated, and more pressed for time, the modern café must adapt to meet its customers' needs. Operating a successful café requires the chef to be a master of many trades with a deep understanding of quality, refinement, and business strategy. Today's café might offer breakfast baked goods, artisan breads, desserts, cakes, savory items, chocolates and confections, beverages, packaged retail items, and frozen desserts, and The Modern Café is the first book to address them all. Pastry chef and CIA Assistant Professor Francisco Migoya examines these major categories in information-packed chapters covering everything from recipes to pricing, displays, and packaging. Chef Migoya provides wonderful recipes for many popular café standards as well as some imaginative, colorful, and eclectic recipes that are sure to delight a wide variety of palates. Chapters include:

The Bakery: This is typically a low-cost/high-profit area, where most sales come from volume production. Migoya covers the seven key ingredients and provides master recipes for brioche, croissants, Danish, pound cake, muffins, scones, biscuits, and breads, with multiple variations for each.

The Pastry Shop: This area requires special skills and a certain level of expertise to prepare cakes, individual desserts, tarts, and specialty cookies. Migoya includes contemporary recipes with ingenious twists and provides tips throughout to increase efficiency.

The Savory Kitchen: With a focus on soups, salads, small plates, side dishes, entrées, and hot, chilled, and warmed sandwiches, this section in a café requires a particular attention to speed and prompt service, and à la minute preparation is key. Migoya provides dozens of mouthwatering recipes and he covers the most cutting-edge equipment available for today's savory kitchen.

Beverages: Most people walk into a café to buy coffee, tea, and other hot drinks. Successful cafés prepare them well and serve them at the proper temperature. Migoya covers all the essential techniques for hot and cold beverages, as well as beer and wine sales, which can be a great way to improve any café operation's bottom line.

The Retail Shelf: House-made chocolates; confections; jams, marmalades and jellies; spices; salts and other condiments; and special-occasion items are just a few of the options for expanding sales and extending the café's reach through the retail shelf. This chapter includes tips and considerations for packaging and display, along with dozens of imaginative recipes.

Migoya's modern, refined recipes require precise execution, attention to technique, and the highest-quality ingredients. The art and craft of the baker, pastry chef, and chef are evident in every recipe. With stunning photography, real-world advice, and expert instruction on the launch and management of a café, this book is a pioneer in the field of modern café operation.

From the Back Cover

The Modern Café
Francisco J. Migoya E The Culinary Institute of America

The first comprehensive, must-have bible for anyone looking to turn a café business into something truly special

Filled with gorgeous photographs and delicious recipes, as well as invaluable information on everything from café production to choosing the right equipment, The Modern Café is the only book to address every aspect of managing a casual, upscale modern café. Whether you want to know the secret to a perfect croissant or the best way to package a truffle, this volume holds the answers. Written by a former executive pastry chef at Thomas Keller's The French Laundry, Bouchon Bistro, and Bouchon Bakery who has run The Culinary Institute of America's own café, the Apple Pie Bakery Café, since 2005, this book is an essential guide for novices and veterans alike.

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Top Customer Reviews

Format: Hardcover Verified Purchase
Great dessert book for sure but was expecting more on the business then it being a kitchen book, still glad I bought it as I believe it will help me in the long run.
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Format: Hardcover Verified Purchase
I thought this book will contain lots of information regarding the business aspects of opening a shop; however, there are only about 3 pages for each section that mention about the business- Bakery shop, pastry shop, savory kitchen, beverage, and retail shelf. It is basically a book of recipes!
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Format: Hardcover Verified Purchase
This was good, i love my book but I didn't like the delivery. They put the box in one side of the door that is easily accesible from the street so anybody could have taken my book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9e9706e4) out of 5 stars 29 reviews
33 of 35 people found the following review helpful
HASH(0xa0454144) out of 5 stars Made for a commercial business Jan. 3 2010
By Austin - Published on Amazon.com
Format: Hardcover
Francisco Migoya has done it again, a wonderful book on a variety of pastries, entremets(cakes), savories, and more. It is divided into sections of business such as the pastry shop, bakery, etc. Mainly made for commercial use with servings of 6 cakes to 20 individual portions and special supplies. There are some mistakes in the components of some recipes such as 12 cake layers instead of 2 but if you read through the recipe first you'll be prepared. Overall it is nice but geared toward larger sizes and specialized machines so it might not be suited for the avid home baker but a good book.
18 of 18 people found the following review helpful
HASH(0xa0454198) out of 5 stars Excellent tips for new cafe owners March 26 2010
By Love 2 Bake - Published on Amazon.com
Format: Hardcover Verified Purchase
As a graduate of the CIA's baking and pastry program at Greystone, I've chosen to go the entrepreneurial route toward business ownership rather than working my way up in the pastry field. This book provides relevant, practical information that will help readers run their kitchens and cafe businesses. It includes such tips as what products you can freeze (and for how long) without compromising quality, the best ways to position items in your display cases, how to handle to-go requirements properly, and much more. Yes, as other reviewers have mentioned, the content includes some special equipment and ingredients that many of us will not purchase for our kitchens, and some of the recipes will not suit everyone's setting. Still, the components and ideas presented provide a palette (pun intended!) to use as each reader sees fit, and that is a gold mine. As I am currently in the process of purchasing a small neighborhood cafe/bakery, this book is both inspirational and practical and was released at the perfect time.
12 of 13 people found the following review helpful
HASH(0xa0454474) out of 5 stars Fascinating textbook on how to design and prepare food offerings at your Cafe. July 14 2010
By Craig Matteson - Published on Amazon.com
Format: Hardcover
As a person who has been cooking for about 2 years and become even more fascinated with food, this textbook on the food aspects of running your own Café is like a trip through wonderland. Not that I am ever going to have my own eatery. However, I found it fascinating to see what a person putting together a Café as a business has to plan for and consider.

Just as an example, in the introduction the author points out that your Café has to have at least three and probably more from the following categories of items on offer: breakfast items, artisan breads, pastries, savory items, confects and chocolates, packed shelf-stable foods, ice cream and other frozen desserts, and beverages.

The book spends most of its time presenting recipes for items and dishes that you might want to sell but more likely use in creating your own offerings. The recipes are for the larger quantities a professional Café would want to prepare rather than for us home cooks. And we can't just simply divide. You have to carefully adapt them and it will likely require experimentation. Plus, there is equipment required most of us do not have. The recipes are all designed for professional preparation and being ready to finish and serve in a few minutes when the item is ordered. Interesting techniques for us home cooks. However, how many homes have thermocirculators?

Not to fear, the author lists resources for foods and equipment you will require for certain recipes in the back of the book. That being said, outfitting your Café with large pieces of equipment such as stoves, broilers, ovens, mixers, freezer, refrigerators and the like must be covered in another book and another course. It is not covered here.

Since this is a textbook, the author presents the recipe instructions in great detail and with great specificity. You will learn by making these recipes. The photographs that accompany the recipes are fabulous and even awe inspiring. Some make me want to try and make those things and others leave me too daunted to try.

I love the pages with the brown boxes that present information you will need to consider and choices you will have to make when setting up your Café and deciding which items to prepare and serve.

Fascinating stuff.

Reviewed by Craig Matteson, Saline, MI
4 of 4 people found the following review helpful
HASH(0xa0454990) out of 5 stars the modern cafe June 13 2010
By Susana Paulin Ugarte - Published on Amazon.com
Format: Hardcover Verified Purchase
This is a great book not only for receipe ideas but for validating a cafe project. The receipes are given to serve 20 and over - great help. I was only a little disappointed with the lack of "tips" for organizing the space/display of the cafe - I had thought there would be more....the tips on conserving and preparing are great. Overall an excellent reference.
3 of 3 people found the following review helpful
HASH(0xa0454258) out of 5 stars The Modern Cafe Feb. 10 2010
By Cyndee Shaw - Published on Amazon.com
Format: Hardcover Verified Purchase
I purchased this book to use as a reference for a project that I was doing for my baking class in culinary school. It is a gorgeous book. The author has broken the book down into chapters giving you an idea how how a "Modern Cafe" is started, a list of menu items and desserts and retail products. I will admit that some of the recipes contain specialized ingredients that are not available at your local grocery store, however the author does give you information on were to get any of the special ingredients and/or equipment. I am really looking forward to making some of items in this book!!