- Publisher: Zhejiang University Press (March 1 2014)
- ISBN-10: 7308128253
- ISBN-13: 978-7308128254
- Average Customer Review: Be the first to review this item
Modern Consumer Psychology (third edition)(Chinese Edition) Paperback – Mar 1 2014
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Language:Chinese.Pub Date :2014-03-01 Publisher: Zhejiang University Press describes the basic principles of consumer psychology. and according to the latest results of the new changes in consumer psychology and consumer research contemporary psychological theories. into a number of new content on the combination of theory and practice. to illustrate the various psychological characteristics of consumer behavior and laws. Theoretical analysis of the book both in simple terms. there are specific and vivid case discussions. financial theory. practicality and maneuverability in one. In accordance with the law selectively absorb teaching academia. research and practical achievements and experience in the business community at home and abroad. so that the contents of the textbooks highlight wide. new. real features. and in line with China's national conditions. Contents: The firs...
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