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Money Magnet: How to Attract Investors to Your Business Hardcover – Jul 14 2008

5.0 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: Wiley (July 14 2008)
  • Language: English
  • ISBN-10: 0470155752
  • ISBN-13: 978-0470155752
  • Product Dimensions: 16 x 2.5 x 23.5 cm
  • Shipping Weight: 590 g
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #308,442 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

  • Describes how to meet venture capitalists and fund managers.
  • Introduces the different types of PE investors (e.g., angels, venture capitalists, fund managers and institutional investors)
  • Shows how to make a convincing pitch to an investor.
  • Reveals what makes investors cringe and what makes them open up their cheque book.
  • Provides strategies to deal with the four brutal questions all investors ask.
  • Explains in detail the deal process and the deal sheet.
  • Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.
  • Includes detailed checklists of what an investor wants to know about you and your business.

From the Back Cover

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

Money Magnet is the solution to your money worries. It's the complete how-to guide to attracting private investors—debt and private equity—for business founders and owners. It reveals what private investment is and how it works, the benefits and pitfalls, how and where to find it, and how to be successful in attracting it.

Praise for Money Magnet

"Every ambitious private business owner should understand the role of investors and how to attract them. Money Magnet is an indispensible guide to the process."
Austen Beutel, Chairman and CEO, Oakwest Corporation Ltd.

"Don't put another nickel into your business until you have read this book. Money Magnet is Financing 101 for entrepreneurs and owners who want to grow their business."
Greig Clark, Entrepreneur (College Pro Painters and Arxx Building Products) and Venture Capitalist (Horatio Enterprise Fund)

"Money Magnet begins with a startling proposition: some businesses succeed more than others simply because they know how to raise money. By sharing these processes, tools and secrets, Loewen is daring Canadian entrepreneurs to dream bigger than they've ever dreamed before."
Rick Spence, Entrepreneurship Columnist for the National Post and PROFIT Magazine

For more information, please visit www.loewenpartners.com

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 2 reviews
4.0 out of 5 starsexcellent source of Private Equity Investor information
on January 16, 2015 - Published on Amazon.com
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5.0 out of 5 starsThis book is needed....now!
on December 24, 2008 - Published on Amazon.com
Format: Hardcover

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