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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company Paperback – Feb 20 2007
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From Publishers Weekly
Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for entrepreneurial success. The key messages here are similar to those of his previous books (The E-Myth Revisited, etc.): that "knowing how to do the work of a business has nothing to do with building a business that works"; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too. These principles are sound and practical, but Gerber's articulation of them is often cloying. His book relies heavily on Platonic dialogues with his 'student' Sarah, the ever misty-eyed owner of a business called All About Pies. But the quasi-romantic tenor of their conversations is irritating. Equally distracting is Gerber's impassioned mid-book confession detailing how even as he was succeeding as a small business guru, he was being sued for fraud, teetering on the brink of bankruptcy and seriously not in control of his own far-from-excellent small company. While this confession lends credibility to his knowledge-he has personally been to the brink of small business failure and back-it may plant seeds of doubt within skeptical readers. But, ultimately, those who overlook this skepticism and plow through the soul-searching assignments that make up the first 66 pages of the book will be rewarded. For Gerber's volume provides a wealth of practical guidelines, charts, forms (available online) and instructions on how to run, improve and manage a business of any size. And, by the end, readers will feel as though they've been given a full course of one-on-one coaching sessions with Gerber. For all its flaws, this is a book with a business plan that anyone could implement...and should want to.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
How can any executive or wannabe executives determine which book offers the best advice? Gerber focuses on the philosophy that netted him big bucks: don't work in your business, work on it. He extends this idea by way of the example of Sarah, owner of All about Pies, who has hit a roadblock with her business. Reenergizing, he says, means a reconnection with the original passion and vision, usually adopting a different scenario, and that leads to his analysis of seven disciplines that help make a world-class company: leadership, marketing, finances, management, client fulfillment, lead conversion, and lead generation. So, here is, if not the only source of good advice, at least an important source. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Now, I am in the midst of starting another business and I've come back to this book with enthusiasm and appreciation for the info contained within. The first part of the book deals with the mindset that must be present to create a business that expresses your vision and excites your passion.
The second part of the book is the work that you must do in order to create a successful business that can adapt with today's rapidly changing economy. And trust me, there is a lot of work. This is not a quick-fix business book or entrepreneurship for dummies. This is all about making it big and making it work.
I think that in order for you to follow-through with all the work that is required, you must define your vision and unleash your passion. Only then will you be able to finish all the grueling planning and system building required to build, as Gerber calls it, "A World-Class Company."
This book has helped me define my vision, unleash my passion, and has given me the framework for building a World-Class Company. I hope it can do the same for you.
The first 75 pages of the book are a gruelling read. It's not the kind of book that draws you back again, but instead is one that you hae to force yourself to go back to because you've paid the money for the book and you want to get some kind of return on your investment. It does get a bit better after this but it is definetly no gem. It seems like Mr. Gerber took the opportunity to add a lot of superfluous fluff around some concrete ideas and exercises in order to make a bigger book. It is one of those books that you wish you could shift through all the junk to reveal the nuggets of useful information.
This book may work for those with unending patience but there are more useful ways to spend your time.
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