The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – Oct. 14 2004
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- Item Weight : 216 g
- Paperback : 288 pages
- ISBN-10 : 9780887307287
- ISBN-13 : 978-0887307287
- Dimensions : 13.49 x 1.65 x 20.32 cm
- ASIN : 0887307280
- Publisher : Harper Business; 1st edition (Oct. 14 2004)
- Language: : English
- Best Sellers Rank: #3,980 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from Canada
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Taking a step back, anyone outside of business can apply this to anything. Looking back at my career, there were times I systematized and times when I should have but failed. Looking at my personal life, I systematize many things, which make me a lot more productive.
The first half of the book, really interesting insight. Unfortunately, the whole book is tainted by an author who loves his own voice and is desperate for us to recognize that he's as brilliant as he thinks he is.
The stories about Sarah are self-serving nonsense that can easily (and should be!) excised. The book would gain focus and effectiveness.
Reading it has transformed the way I think about running a business, and instilled in me a confidence to go out and do it!
Top reviews from other countries
This has been a life changing book for me.
It first taught me that I don't want to own a job, I want to own a business. Since that moment, I've learned to work on my businesses, not just in them.
This book provides the material to help change the mindset of any technician (be they in IT, bakery, floristry on any business!) and offers practical advice on how to systemsise your business.
I can't recommend this book enough for anyone who runs a business.
The second section was completely turning the self-employed business to franchise model which I can call it as so…so for me as I was expecting more illustration apart from restaurant franchise.
Giving it 4 stars just because the name of the book is quite appealing but the recipe in the book is not that spicy.
It is a must buy if you are or want to be in franchise business model.
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Gerber's method is basically saying the same thing. You need to plan out how your business is going to work, document it and make sure everyone in your organisation follows the plan. This is a fine idea and one that small and fledgeling companies need to be reminded of. The problem is that the book surrounding the idea sounds like an evangelical speech made at a conference, complete with overly schmaltzy anecdotes and a large dollop of opinion.
The primary opinion raised frequently in the book is one that I wholeheartedly disagree with and judging by internet opinion I'm not alone, with reports and articles calling Gerber out for the same point. He states that you need to organise your business around employing unskilled staff willing to follow a system to the letter. This ONLY works if you come to the conclusion that 'The E-myth Revisited' is an instruction manual in how to design and sell a turnkey franchise business. Gabe Newell, boss of the successful software company Valve, professed the opposite, stating that you should only hire people who are better than you at the task you're hiring them for. A sensible point of view for those wishing to improve the performance and quality of their company, services and goods, but not a good point for those wishing to sell a business plan to franchisees.
With that point in mind, the rest of the book takes on more of the tone of a snake oil salesman, making it difficult to accept some of the points because the cynicism shield has been well and truly erected. The clumsy anecdotal story scattered throughout the book feels like the shill offering to buy the professor's marvellous tonic. This is unfortunate, since the latter sections of the book is where the really helpful information is.
Basically, Gerber has tried to take the 'How to Sell a Franchise' training courses and seminars his company creates and tried to distil them into a single volume. However, he then wraps it all up in inappropriate advice for the general business owners the book purports to be for. A shame.
The E-Myth Revisited is an accessible and thought-provoking read - definitely a book I will be returning to.
ps. Make sure you read past the Acknowledgements at the end of the book too as there are a couple more chapters to go.