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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Paperback – Oct 14 2004

4.5 out of 5 stars 181 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: HarperBusiness; 1 edition (Oct. 14 2004)
  • Language: English
  • ISBN-10: 9780887307287
  • ISBN-13: 978-0887307287
  • ASIN: 0887307280
  • Product Dimensions: 13.5 x 1.7 x 20.3 cm
  • Shipping Weight: 249 g
  • Average Customer Review: 4.5 out of 5 stars 181 customer reviews
  • Amazon Bestsellers Rank: #1,053 in Books (See Top 100 in Books)
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Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

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<P>"Gerber loves to exhort people to develop powerful visions for theircompanies." -- <I>Fortune</I>

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