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The Myths of Innovation Hardcover – May 14 2007

4.4 out of 5 stars 5 customer reviews

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Product Details

  • Hardcover: 192 pages
  • Publisher: O'Reilly Media; 1 edition (May 14 2007)
  • Language: English
  • ISBN-10: 0596527055
  • ISBN-13: 978-0596527051
  • Product Dimensions: 14 x 2.1 x 21.6 cm
  • Shipping Weight: 318 g
  • Average Customer Review: 4.4 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #232,988 in Books (See Top 100 in Books)
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Product Description

Review

"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kawasaki, author of The Art of the Start "Insightful, inspiring, evocative, and just plain fun to read it's totally great." - John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

About the Author

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.

Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover
Scott Berkun's latest book demystifies creativity. American culture is fond of myth: the myth of the lone hero, the myth of good triumphing over bad, the myth of clear moral choice. A huge crevasse separates those myths from reality. The same goes for innovation and creativity. The business press is full of books on innovation, and Berkun hints at why this might be: creative thinking is at odds with scientific management, which seeks to regiment, systematize, and quantify aspects of production. The trouble is that not all business is manufacturing, and creativity, by its very nature, cannot be systematized. Executives raised in the scientific management tradition can easily lose sight of what it takes to nurture new ideas in their workplaces.

For me, the best aspect of this book is that it says clearly that innovation is available to every person and that it requires persistence and hard work. The media love the idea of the overnight success or the one brilliant idea, but the fact is that all great ideas that turn into great products or services are mixed in a fiery crucible over a period of years, and have many dead-ends as brethren. The idea is to get started and not be intimidated by the process of creating something new. Try, even if you fail, and keep going.

He draws on a vast range of sources, old and new, as guideposts for exploring our most inhibiting preconceptions about good ideas. In some respects, the book reads like a survey of the literature, which isn't a bad thing.

There is one aspect of the book that I found distracted from its message, and that has more to do with the execution than the ideas or content. The proof-reading and fact-checking is inadequate; it is replete with mis-spellings and word omissions.
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Format: Paperback
Scott takes you in a journey over the ideas you probably well known but was not aware of details. He goes though the history of innovation,
shows us some interesting examples and provides with entertainment. I lack better proven, well formed references thou ' especially when it comes to Philosophy ' I think Scott's analogies are to shallow in few places. On the other hand, this book should entertain you ' it's obvious you will not get an answer how to create good idea. One of my teachers told us a joke once ' how to build financial empire? Well it's simple, create popular product and logo ' like Coca-Cola ' and you are set. That's more or less the book is about. It shows how great inventions were created, how they were born and brought to us by inventors who were quite often rejected by others. Descrates wrote once: 'it is necessary to reject everything that raises doubts in order to left only pure truth'. I think, this idea remains somewhere in the background throughout all the book. If you really want to be outstanding person, you can't think like others do ' you have to reject what you have been told, and do your things. Then, with little luck, you might become real inventor.
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Format: Hardcover
"The myths of innovation" is a witty, easy-to-read book that looks at what innovation is and how it came to be. Scott Berkun gives examples from many different aspects of innovation including business, history, culture and technology. I highly recommend this book to people how interested in innovation and change management.
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Format: Paperback Verified Purchase
Needed this book for school, however it ended up being a good book on innovation.
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Format: Paperback
If the metric for determining if you enjoyed a book is the number of post-it-notes left on pages after the read, then The Myths of Innovation can be ranked as a good read. I consumed the book over a few weeks during my morning commute to work. The lipstick on your collar approach (it is there but washes out real easy) the company I work for, has made to innovation motivated me to explore the topic. The authors description of innovation as "significant positive change" resonated with me. Unfortunately the fallout from the read was a trail of post-it-note supporting commentary that my corporate innovation reality sucks.
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