The Myths of Innovation Hardcover – May 14 2007
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"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kawasaki, author of The Art of the Start "Insightful, inspiring, evocative, and just plain fun to read it's totally great." - John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion
About the Author
Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.
Top Customer Reviews
For me, the best aspect of this book is that it says clearly that innovation is available to every person and that it requires persistence and hard work. The media love the idea of the overnight success or the one brilliant idea, but the fact is that all great ideas that turn into great products or services are mixed in a fiery crucible over a period of years, and have many dead-ends as brethren. The idea is to get started and not be intimidated by the process of creating something new. Try, even if you fail, and keep going.
He draws on a vast range of sources, old and new, as guideposts for exploring our most inhibiting preconceptions about good ideas. In some respects, the book reads like a survey of the literature, which isn't a bad thing.
There is one aspect of the book that I found distracted from its message, and that has more to do with the execution than the ideas or content. The proof-reading and fact-checking is inadequate; it is replete with mis-spellings and word omissions.Read more ›
shows us some interesting examples and provides with entertainment. I lack better proven, well formed references thou ' especially when it comes to Philosophy ' I think Scott's analogies are to shallow in few places. On the other hand, this book should entertain you ' it's obvious you will not get an answer how to create good idea. One of my teachers told us a joke once ' how to build financial empire? Well it's simple, create popular product and logo ' like Coca-Cola ' and you are set. That's more or less the book is about. It shows how great inventions were created, how they were born and brought to us by inventors who were quite often rejected by others. Descrates wrote once: 'it is necessary to reject everything that raises doubts in order to left only pure truth'. I think, this idea remains somewhere in the background throughout all the book. If you really want to be outstanding person, you can't think like others do ' you have to reject what you have been told, and do your things. Then, with little luck, you might become real inventor.
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