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National Medical Colleges Marketing Professional Series textbook: Medical services marketing(Chinese Edition) Paperback – Jan 1 2000


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Paperback, Jan 1 2000
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Product details

  • Paperback
  • Publisher: Economic Management Press (Jan. 1 2000)
  • ISBN-10: 7509608015
  • ISBN-13: 978-7509608012
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Product description

Paperback. Pub Date: 2010 Pages: 349 Language: Chinese in Publisher: Economic Management Press medical services marketing is the branch of the National Medical Colleges markets marketing professionals textbook series. Medical services marketing as the basis of the theoretical basis of the basic principles of the marketing and service marketing. particularity in the field of medical services. combined with practice and case studies. systematic exposition of the basic theory of medical services marketing. marketing strategy and organization The implementation of the method. Medical services marketing framework can be summed up in three parts: the first part overview of marketing theory and practice of medical services at the same time. also specifically describes the prospects for the medical marketing industry trends and employment opportunities. The second part focuses on th...


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