- Paperback: 224 pages
- Publisher: McGraw-Hill Education; 1 edition (Dec 17 2001)
- Language: English
- ISBN-10: 0071380396
- ISBN-13: 978-0071380393
- Product Dimensions: 14 x 1.7 x 21.3 cm
- Shipping Weight: 322 g
- Average Customer Review: 21 customer reviews
- Amazon Bestsellers Rank: #1,322,765 in Books (See Top 100 in Books)
Net Words: Creating High-Impact Online Copy Paperback – Nov 26 2001
|New from||Used from|
Customers who bought this item also bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
From the Back Cover
Bells and whistles may grab a customer's attention, but words make the sale
"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."Christopher Locke, author ofGonzo Marketing: Winning Through Worst
Practices, and co-author of The Cluetrain Manifesto.
"The best book I've seen on writing for the Web."Dr. Ralph F. Wilson, Web Marketing Today
"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet and Nick knows copy."
John Audette Founder & Publisher, The Adventive Knowledge Exchange
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:
- attract customers and hold their attention
- differentiate your business from its competitors online
- dramatically increase sales from your site
- build customer loyalty
- breathe new life into your customer services
Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The conventional wisdom is, of course, to increase your marketing budget; spend more money to drive customers to that same site where 1 or 2 out of 100 becomes a customer, signs up for your mailing list, or requests more information. Your marketing agency, your media reps, and the sales folks at those CRM and software companies will reassure you that more visibility and more technology will be just what you need. Before you spend another dollar, buck the conventional wisdom and snap up a copy of "Net Words" before it sells out.
Simply put, Net Words will help you develop a competitive advantage, the ONLY competitive that your competitors cannot immediately copy or match with a big enough budget. That advantage, oddly enough is a voice, the words you use to connect with your customers; the words you use to touch, comfort, reassure, and connect with your audience. Can it really be that simple? Absolutely!
Nick covers online copywriting like no one else. While others have written about one to one marketing and the vast potential the web offers for this ideal, Nick shows you how to get there. He provides simple examples that clearly illustrate every inch of the process. You will learn simple methods for increasing the conversion rate on your site, improving the response to email marketing campaigns, and truly building relationships with your audience.
Net Words is simple, honest, and maybe even obvious, too obvious. You remember the emperor who had no clothes, well; the online emperor has no c-l-o-s-e. Large and small companies alike, Net Words will help you change that.
If you're an experienced copywriter or someone who knows their way around, don't waste your money on this book.
I found it amusing how Usborne said that hyperlinks on the web page distract the visitor and should not be used while the author of Persuasive Online Copywriting by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis is all for it.
In fact, there are no hard and fast rules and we copywriters are not at all sure which way works. My personal belief is that each site is different and that hyperlinks can and do work if you write your scan words just right. But neither book addresses this issue.
A novice would be, I think, better served by reading Bob Bly.
He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.
It can be a revelation for people to discover that the number one activity on the Web is reading. How are you going to be different online? As Nick points out, "Only words will set you apart."
This is an invaluable book for those involved in web content. It is highly readable and very practical. Nick Usborne knows his stuff. He is a professional, and every page of Net Words is full of clear, crisp ideas. After you've read it you will have learned truly useful things about how to make your content make that sale.
Want to see more reviews on this item?
Most recent customer reviews