CDN$ 33.02
  • List Price: CDN$ 39.99
  • You Save: CDN$ 6.97 (17%)
FREE Shipping on orders over CDN$ 35.
Only 1 left in stock (more on the way).
Ships from and sold by Gift-wrap available.
Neuro Web Design: What Ma... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Neuro Web Design: What Makes Them Click? Paperback – Dec 23 2008

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 33.02
CDN$ 20.52 CDN$ 21.09

Unlimited FREE Two-Day Shipping for Six Months When You Try Amazon Student
click to open popover

Frequently Bought Together

  • Neuro Web Design: What Makes Them Click?
  • +
  • How to Get People to Do Stuff: Master the art and science of persuasion and motivation
Total price: CDN$ 54.72
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Paperback: 168 pages
  • Publisher: New Riders; 1 edition (Dec 23 2008)
  • Language: English
  • ISBN-10: 0321603605
  • ISBN-13: 978-0321603609
  • Product Dimensions: 17.8 x 1.3 x 22.9 cm
  • Shipping Weight: 227 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #277,232 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description

From the Back Cover

“While you're reading Neuro Web Design, you'll probably find yourself thinking ‘I already knew that…' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.
— Steve Krug, author of Don't Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

About the Author

Susan M. Weinschenk, PhD, has over thirty years of experience as a behavioral scientist. She is a speaker, a teacher, and the author of several books, including 100 Things Every Presenter Needs to Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What Makes Them Click?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars 55 reviews
30 of 32 people found the following review helpful
4.0 out of 5 stars Is this book for you? Feb. 2 2010
By O. Prusak - Published on
Format: Paperback Verified Purchase
Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.

Overall the book is an easy read (132 pages of content) and makes some excellent points.

Should you get this book?

If you're just getting started with the psychological side of creating web sites, then YES!

On the other hand, if you've been reading the following books then it's basically a re-cap of the their content from the persepctive of creating a web site:
How We Decide
Influence: The Psychology of Persuasion (Collins Business Essentials)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Made to Stick: Why Some Ideas Survive and Others Die

What I found lacking from the book was any mention or even acknowledgement of the "graphic design" side of creating web sites.

If you want to truly improve the performance of your web site you need to read books like Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition and Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads which complete the picture.
6 of 7 people found the following review helpful
5.0 out of 5 stars Sales 101 updated for Web 2.0 Nov. 17 2009
By atmj - Published on
Format: Paperback Verified Purchase
This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.

The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.

The chapters are:

1. Designing Web sites for Persuasion and the Unconscious mind
2. Wanting to Belong: The power of Social Validation
3. Feeling Indebted: How to build in Reciprocity and Concession
4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.
5. Choosing carefully: Given too many choices we freeze (and then we don't choose at all)
6. It's all about You: Speaking to the Self-Centered, Unconscious mind.
7. Building Commitment: We want to think we are consistent
8. Using Similarity, Attractiveness and Association: Are we the Same?
9. Afraid to Lose - How our fear of loss trumps our Anticipation of Victory.
10. Using Pictures and Stories - The best way to talk to our unconscious mind
11. We're Social Animals - Finding the next big thing by Making it Social

I'm sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.

The chapters (listed above) and sub sections can be seen in the "Look inside" section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.
2.0 out of 5 stars If we don't have access to our subconscious how can ... June 16 2016
By Ty2433 - Published on
Format: Kindle Edition Verified Purchase
If we don't have access to our subconscious how can the author know it is causing us to buy things?
4 of 5 people found the following review helpful
5.0 out of 5 stars Web Design at a Deeper Level Sept. 23 2009
By J. Braaten - Published on
Format: Paperback Verified Purchase
Dr. Weinschenk does herself and persuasive design a huge credit with Neuro Web Design: What Makes Them Click? It can be very easy for an expert of her tenure to gloss over important details or worse, go into too much detail for those looking to learn more about the importance of web design.

Dr. Weinschenk also employs a skillful use of citation in her book. She'll explain a complex function of our minds, share the results of a compelling study and then talk about the implications of web design.

This book will provide value for anyone, from a usability pro to a novice. Highly recommended!
2 of 4 people found the following review helpful
4.0 out of 5 stars Good book. Wealth of information Sept. 14 2009
By MJS Web Solutions - Published on
Format: Paperback Verified Purchase
This book has been very beneficial. I like how she (the author) complied a lot of surveys/studies into the book and expand on those with real life situations. My personal 'ah ha' was the report on 'Reward Vs Reciprocity' where "visitors in the Reciprocity Condition (vistiors could immediately access the information) were twice as likely to fill out the form than those who experienced the Reward Condition (visitors could access info only by filling out the form first)". I own a website design and search engine optimization firm and we just built a login form for our customer that lets users access to the good stuff only if they fill out the form. Now we're doing A/B testing to see if we get more sign ups if users get the good stuff first and then we ask them to fill out the 'Thank you' form.

I gave it four stars instead of 5 was because the book (or at least my copy) was printed very cheaply. The pictures were black and white and grainy. The book is only about 130 pages that included big pictures. Copy could have been expanded upon. I was expecting more.