Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – Jun 3 2014
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Advance Praise for Never Eat Alone
"Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!"
—Tim Sanders, author of Love Is the Killer App: How to Win Business and
Influence Friends and leadership coach at Yahoo!
"Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style."
—Jon Miller, CEO, AOL
“I’ve seen Keith Ferrazzi in action and he is a master at building relationships and networking to further the interests of an enterprise. He’s sharing his playbook for those who want learn the secrets of this important executive art.”
—Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
“A business book that reads like a story—filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.”
—James H. Quigley, CEO, Deloitte & Touche USA LLP
"Keith has long been a leading marketing innovator. His way with people truly makes him a star. In Never Eat Alone, he has taken his gift and created specific steps that are easily followed, to achieve great success."
—Robert Kotick, Chairman and CEO, Activision
“Keith’s insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it."
—Jeffrey E. Garten, Dean, Yale School of Management
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
TAHL RAZ has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
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In this book, you learn that the fundamental key to all success is the people around you. The people who give a damn about you. The people who believe in you.
When I was young, I thought the environment I was born into (my family, the kids down the block) was the only only pool to select your lifelines from. But after reading Never Eat Alone, I began to understand that it's okay -- scratch that -- it's necessary for you to reach out to others, others who inspire you, others who you want to help, others who you feel a deep connection with. It's okay to go out of your comfort zone to events and conferences and make new like-minded friends. It's not about connections, it's not about networking -- it's about caring about other people and getting to know them on a personal level.
It's not the quantity of your relationships, it's the quality.
The quality of your life is directly related to the quality of people in your life -- so if you want to live the life of your dreams -- you need to foster the relationships of your dreams. Never Eat Alone shows you how.
The book begins with attempting to overcome the reluctance to reach out that many people have. The author mentions many times that he offered to help people newly starting out in their fields with job interviews, introductions or internships, only to be rebuffed because the recipients of his generosity didn't want to feel indebted to him. He goes on to stress the importance of creating connections precisely so that you will be able to help those who need it when you seen an opportunity to do so -- without "keeping score." Although he does also frequently mention how he "keeps up" with how young people he's helped are doing in their careers . . .
Once you have accepted that you need to increase your personal and/or professional network, strategies are offered that will help achieve this. He advises how to "do your homework" to make connections as well as keep a list of "aspirational names" of business leaders that you hope to meet one day. He also gives advice on how to make the dreaded "cold call" to make connections and how to get around gatekeepers that are employed precisely to protect their bosses from people like us! This new edition of the book has also been updated to include information on how to network, market yourself and gain followers on the newer social platforms.
One thing I found amusing was the chapter titled, "Never Give in to Hubris," because on nearly every page there is reference to the awards the author's been given, the celebrities he's worked with, the many young people who are clamoring for his knowledge, and generally how important he is. It felt like a lot of bragging and name-dropping and honestly took away from the message of the book. He should re-read his anti-hubris chapter before the next edition comes out! If you can overlook all the self-congratulation, there are some good messages to take from the book about building connections and helping yourself by helping others.
Disclaimer: I received this book for free from Blogging for Books for this review.