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The New Community Rules: Marketing on the Social Web Paperback – Jul 17 2009


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Product details

  • Paperback: 370 pages
  • Publisher: O'Reilly Media; 1 edition (July 17 2009)
  • Language: English
  • ISBN-10: 0596156812
  • ISBN-13: 978-0596156817
  • Product Dimensions: 17.8 x 2.2 x 23.3 cm
  • Shipping Weight: 658 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,562,965 in Books (See Top 100 in Books)
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Product description

Review

...a heck of a book.

-- Chris Brogan,

...a heck of a book.

-- Chris Brogan, --Chris Brogan

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has 'been there, done that' can save a substantial amount of resources, money and shorten the time to get up to speed.

-- Lee Odden, --Lee Odden

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.

-- Steve Cunningham, --Steve Cunningham

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.

-- Armando Roggio, --Armando Roggio

About the Author

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.


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Amazon.com: 4.4 out of 5 stars 35 reviews
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