CDN$ 29.11
Save an extra CDN$ 13.12 (44%). Buy the Kindle Edition instead.
FREE Shipping on orders over CDN$ 35.
In Stock.
Ships from and sold by Gift-wrap available.
The New Relationship Mark... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web Hardcover – Oct 25 2011

5.0 out of 5 stars 1 customer review

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
CDN$ 29.11
CDN$ 26.48 CDN$ 0.54

See more ▸ Deals on Books

click to open popover

Frequently bought together

  • The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
  • +
  • The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best
Total price: CDN$ 48.91
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 272 pages
  • Publisher: Wiley (Oct. 25 2011)
  • Language: English
  • ISBN-10: 1118063066
  • ISBN-13: 978-1118063064
  • Product Dimensions: 16.5 x 2.5 x 23.6 cm
  • Shipping Weight: 227 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #377,768 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

From the Inside Flap

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.

In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. This book will help you understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. You will learn:

  • How to become a significant "center of influence" for your customers and prospects

  • The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away

  • How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms

  • What you can automate and delegate to build your social media persona, yet still retain the personal touch

Relationships are the "new currency" in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.

From the Back Cover

Praise for The New Relationship Marketing

"A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old-fashioned people skills." —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

"My relationship marketing strategy is quite simple: 1. Be yourself. 2. Be the best self you can be. 3. Share the best parts of yourself with the world. That strategy, while quite effective, leaves the novice with many unfilled blanks. This book is the best way I know to fill them." —Mark Joyner, Founder of Simpleology

"The New Relationship Marketing shows you how to quickly and consistently boost your sales and income with the best social media techniques ever discovered." —Brian Tracy, author of The Psychology of Selling

"The New Relationship Marketing fuses traditional and online relationship building strategies into a loyalty-generating success system." —John Jantsch, author of Duct Tape Marketing and The Referral Engine

"This is not just a theoretical look at how social media works but exactly what you need if you're stuck and want to know what to do to be successful. I fully endorse the author and recommend the book without reservation." —Michael Port, New York Times bestselling author of Book Yourself Solid

"Mari Smith GETS what social media is all about. More than any other technology, it's changing the face of business, communication, and maybe even human nature. Everything successful boils down to relationships, and Mari will show you how to leverage social media for your success." —Ali Brown, entrepreneur, mentor, and philanthropist featured on ABC's "Secret Millionaire"

See all Product description

1 customer review

5.0 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-1 of 1 reviews

September 6, 2015
Format: HardcoverVerified Purchase

Most helpful customer reviews on 4.7 out of 5 stars 34 reviews
Janette Fuller
5.0 out of 5 starsPeople Before Business is Key to Success
October 25, 2011 - Published on
Format: HardcoverVerified Purchase
3 people found this helpful.
5.0 out of 5 starsA must for anyone who wants to succeed marketing in this relationship economy.
April 23, 2012 - Published on
Format: HardcoverVerified Purchase
One person found this helpful.

Where's My Stuff?

Delivery & Returns

Need Help?