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No Logo: Taking Aim at the Brand Bullies Paperback – Dec 4 2000

3.8 out of 5 stars 97 customer reviews

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Product Details

  • Paperback: 512 pages
  • Publisher: Vintage Canada; 1 edition (Dec 4 2000)
  • Language: English
  • ISBN-10: 0676972829
  • ISBN-13: 978-0676972825
  • Product Dimensions: 17.8 x 2.8 x 22.8 cm
  • Shipping Weight: 953 g
  • Average Customer Review: 3.8 out of 5 stars 97 customer reviews
  • Amazon Bestsellers Rank: #200,670 in Books (See Top 100 in Books)
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Product Description

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Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement. Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.


Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book

"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."—GQ

"Articulate, entertaining and illuminating."
The Globe and Mail

"Klein's [writing] is as seductive as the ad campaigns she dissects."
The New York Times Book Review

"Positively seethes with intelligent anger."
The Observer

“Powerful and passionate.”
National Post

“[This book is] a call for critical thinking.”
Toronto Star

“A movement bible.”
The New York Times

“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
Eye Weekly (Toronto)

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Customer Reviews

Top Customer Reviews

Format: Paperback
Whether you're a high schooler just taking interest in the plight of today's Multinational Corporations, or a member of the black-bloc fighting the front lines in Quebec City, this book is a must read. Klein takes aim at the brand phenomenon by dividing her book into four effective parts; NO SPACE, NO CHOICE, NO JOBS, and NO LOGO, going deep into the brief, yet storied history of the brand phenomenon, telling us why "superbrand" corporations dominate our economy today. Klein has basically taken everything you need to know about the anti-corporate movement, sprinkled it with some personal experience and great writing style, and has jammed it into one book that needs to be read by anyone even slightly concerned with the growing dominance of today's Multinational Corporations. While the book is quite lengthy and tends to get quite extensive in terms of detail, her anecdotal use is magnificent. The use of superbrand corporations in those anecdotes, such as McDonalds, Wal-Mart and Nike will keep the average reader interested, instead of the theory x/theory y business which I tend to find quite tedious to read. It will be well worth it to invest your time in reading this book.
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Format: Paperback
Pro-globalization or anti-globalization? Do we have to choose? This seems to be the central question, & this question is being discussed & looked at from all sorts of different angles, the last couple of years.
I have a good friend who is an anti-globalization activist. He also happens to be a communist, & has been going to all the big protests: his last one was in Genoa. I, on the other hand, haven't joined him in these protests, so far. It's not that I don't agree with much of what he's saying. It's just that I disagree with many of the means used to achieve the goal. I also disagree with the "them: bad, us: good" mentality. I find it very simplistic.
My friend & I have been having long, heated discussions, & we always seem to find common ground on some things...we also always disagree on other things. The important thing is that we always DISCUSS these things & try to see the other's point of view. This is one thing that made me skeptical about Naomi Klein's book. Where is the discussion? Where are the arguments that others use? It's a well known fact that to properly fight an opinion differing from your own, you have to really know a lot about this other opinion. You have to respect it, listen to it, & THEN fight it.
There are two ways to argue a point: you either start from a basic axiom which you want to defend, & find everything you can, in order to defend it. This, in my opinion, is a lot like religion: you either believe or you don't. Naomi Klein deeply, passionately believes in anti-globalization: so she gathers all arguments that support her view. These arguments are persuasive, & some of them are definitely fair ones. But I think this way of arguing is wrong, it's deeply flawed.
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Format: Paperback
In No Logo, Klein tidily dissects her exploration of the abuses of corporations who have foregone products in favor of brands into four sections: no space, no choice, no jobs, and finally--you guessed it--no logo. The first three sections give us ample evidence why we have every right to be sick and tired of being marketed to and what the consequences of it have been for us: instrusive advertising we can't even escape from in public restrooms, branded schools and universities where kids are forced to watch commercials on [TV] and athletes are forced to be moving billboards for [shoe company], the loss of local businesses as mega-corporations like [national video chain] and [national retailer] take over, the loss of some of our freedom as corporations begin to dictate what we can and can't view, read or hear, and finally, the loss of jobs as companies abandon US workers in pursuit of sweatshop labor. Make no mistake: this book will make you mad, and by section four, in which Klein proposes solutions, you'll be more than ready to entertain her ideas.
This is a really good introductory text if you're interested in the down-side of globalization and want a good overview of the causes and conditions as well as what can be done. Klein's book is well researched, organized and presented and she makes her points without being overly pedantic. My only complaint about this book is that certain parts of it are very long-winded and could have easily been clipped from the text without losing anything, particularly Klein's exhaustive examination of sweatshops. Good if you don't mind skimming or skipping long passages....
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Format: Paperback
I believe the most important thing about this book, is that it does not simply rehash the "brands are evil" sort of anti-corporate dirt that has already received attention in recent publications. 'No Logo' does not, as is suggested in a review below, merely outline how scary and powerful the multinational corporations are. Rather, Klein's 'No Logo' takes this sort of discourse one step further, by outlining the wider democratic implications of globalisation. This also allows Klein to avoid a sense of futility in her descriptions of corporate earth - her humourous and incisive tone inspires the reader to become active, which I feel is particularly important in this critical economic crossroads, rather than pessimistic or suicidal.
'No Logo' is infinitely readable, entertaining and inspiring. It's one of those books that would, I feel, make the world a better place if everyone read it. That's my current mission, anyhow - it will be the default birthday present of the majority of my friends for the next year, at least.
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