No Logo: Taking Aim at the Brand Bullies Paperback – Dec 4 2000
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Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement. Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.
Winner of the National Business Book Award
Finalist for the Guardian First Book Award
20 weeks on The Globe and Mail bestseller list
18 weeks on the Toronto Star bestseller list
12 weeks on the National Post bestseller list
A Globe and Mail Best Book
"Klein undertakes an arduous journey to the centre of a post-national planet—part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic."—GQ
"Articulate, entertaining and illuminating."
—The Globe and Mail
"Klein's [writing] is as seductive as the ad campaigns she dissects."
—The New York Times Book Review
"Positively seethes with intelligent anger."
“Powerful and passionate.”
– National Post
“[This book is] a call for critical thinking.”
“A movement bible.”
—The New York Times
“Four stars.… [W]ith its far reaching vision and clear presentation, No Logo is a well-conceived primer on the machinations of the modern consumer world–required reading for anyone who thinks people should not be treated like machines.”
—Eye Weekly (Toronto)
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Top Customer Reviews
I have a good friend who is an anti-globalization activist. He also happens to be a communist, & has been going to all the big protests: his last one was in Genoa. I, on the other hand, haven't joined him in these protests, so far. It's not that I don't agree with much of what he's saying. It's just that I disagree with many of the means used to achieve the goal. I also disagree with the "them: bad, us: good" mentality. I find it very simplistic.
My friend & I have been having long, heated discussions, & we always seem to find common ground on some things...we also always disagree on other things. The important thing is that we always DISCUSS these things & try to see the other's point of view. This is one thing that made me skeptical about Naomi Klein's book. Where is the discussion? Where are the arguments that others use? It's a well known fact that to properly fight an opinion differing from your own, you have to really know a lot about this other opinion. You have to respect it, listen to it, & THEN fight it.
There are two ways to argue a point: you either start from a basic axiom which you want to defend, & find everything you can, in order to defend it. This, in my opinion, is a lot like religion: you either believe or you don't. Naomi Klein deeply, passionately believes in anti-globalization: so she gathers all arguments that support her view. These arguments are persuasive, & some of them are definitely fair ones. But I think this way of arguing is wrong, it's deeply flawed.Read more ›
This is a really good introductory text if you're interested in the down-side of globalization and want a good overview of the causes and conditions as well as what can be done. Klein's book is well researched, organized and presented and she makes her points without being overly pedantic. My only complaint about this book is that certain parts of it are very long-winded and could have easily been clipped from the text without losing anything, particularly Klein's exhaustive examination of sweatshops. Good if you don't mind skimming or skipping long passages....
'No Logo' is infinitely readable, entertaining and inspiring. It's one of those books that would, I feel, make the world a better place if everyone read it. That's my current mission, anyhow - it will be the default birthday present of the majority of my friends for the next year, at least.
Most recent customer reviews
This book did not live up to all the hype I had heard..... But then again it is much better than here latest book "This Changes Everything" which is a disaster. Read morePublished 17 months ago by G Tran
I found myself reading No Log on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it... Read morePublished on Feb. 23 2014 by Amazon Customer
This book is excellent in every aspect. Informative, eye opening and even if you are not involvefd in Advertising it is a good read just for the education of media overall.Published on Oct. 22 2013 by LauraC
erm...(to quote Rorschach)...An author's name is their brand, their logo. This is why the size of the author's name grows and the size of the title shrinks as an author becomes... Read morePublished on June 6 2011 by Rumplepuff
I expected to learn about the rise of branding and logo placement etc but was sadly disappointed. Klein's writing style is far too wordy, full of meaningless padding. Read morePublished on Jan. 26 2006 by Alan Chard