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Non-Obvious: How to Think Different, Curate Ideas & Predict The Future by [Bhargava, Rohit]
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Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Kindle Edition

4.0 out of 5 stars 2 customer reviews

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Product Description


"Insightful blend of visual thinking and business strategy." ---Sunni Brown, author of Gamestorming


“Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.”
Author of To Sell Is Human and Drive

“Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.”
NY Times bestselling author of How The World Sees You

“There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.”
SVP Global Head of Digital & Marketing Transformation at VISA and author of Social Media Marketing For Dummies

“Non-Obvious should be called oblivious since that’s how you’ll be if this book isn’t on your shelf. I actually wish some of Rohit’s predictions won’t come true (‘Selfie Confidence’!? Nooo!) ... but usually they do. He’s the best at this, and this book shows you why.”
Four time Best-Selling Author, including 2014 Sales Book of the Year: UnSelling

“This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read.”
Author of the bestseller The Power Of Habit

“For the last four years, Rohit has helped make the non-obvious obvious by spotlighting trends to help anyone prepare their business for the future. It gets better every year so if you haven’t been reading, it’s time to start.”
Author of Trust Me I’m Lying and Growth Hacker Marketing

“The aim of many business books is to give a man a fish. Rohit generously goes one better―not by simply telling us what’s working, but by showing us how to apply his thinking for ourselves.”
Bestselling author, award-winning blogger & keynote speaker

“Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way ― plus a powerful argument for how curation can change your organization.”
Chief Digital Officer, The Metropolitan Museum of Art Host, “@Sree Show” podcast on CBS @Playit network

“Rohit provides a goldmine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.”
Chief Evangelist of Canva Author of The Art of the Start, 2.0

“Seeing things that others don’t is perhaps the highest form of creati- vity that exists. Unlock the Non-Obvious approach and you can write your ticket to success in any field.”
Author of Duct Tape Marketing and Duct Tape Selling

Rohit Bhargava collects ideas the way frequent fliers collect miles. His infectious enthusiasm for trends and strategy is a recipe for success for your enterprise. In Non Obvious, he provides the solution to a problem

business owners, entrepreneurs, heads of marketing, and CEOs have struggled with for years ―how do you identify where the market is hea- ded and be there first, ready to take advantage of it. Artfully lacing stories together to pull out simple, yet powerful trends, Rohit offers a blueprint for making trend identification a key component of your busi- ness strategy. The format of his book makes it easy for the novice to adopt these principles, and for the expert to glean pearls of wisdom. While the title is Non Obvious, your next step should be obvious ―read this book today!
Chief Experience Composer at Design Symphony

“Lots of books tell you to “think different” but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss
―Non-Obvious can help you succeed. I’ve already purchased copies for my entire team.”
New York Times best-selling author and social strategist

“Very few people understand the world of digital business better than Rohit and I have introduced my clients to his ideas for years. His new book is a must-read resource for learning to see patterns, anticipate global trends, and think like a futurist every day!”
Author and Keynote Speaker Basel / Switzerland

“It doesn’t take a crystal ball to predict that digital is the future. Rather than tell you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!”
Chief Marketing Officer, SAP

“In Non-Obvious Rohit shares valuable tips, tricks, methodologies and insi- ghtful curated trends to help readers navigate the future. Recommended!”
Chairman, Future Exploration Network

“Non-Obvious is a powerhouse ‘must read’ for corporate executives, marketeers and product and service developers. Rohit Bhargava provi- des valuable, entertaining and easily understood sideways insights into critical trends shaping the near future. He lifts the lid on the myths surrou- nding the dark arts of trend prediction and offers very practical guidance on how to spot, curate and capitalize on Non Obvious trends.”
Global Futurist and CEO Fast Future Research

“The best books approach their topic with a spirit of generosity. Rohit’s new book offers insight into the business and cultural trends that matter. And why they do. And what actions they might inspire. But more than that, it also generously teaches you how to develop your own process, for evaluating the trends that matter and those that don’t. Also, it’s well-writ- ten. Which makes it a joy (and not a chore!) to read!”
Chief Content Officer, MarketingProfs

“A lot of books promise to help you see things differently but Rohit’s book actually delivers. His insightful blend of visual thinking and business stra- tegy shows you how to find meaningful patterns that others miss. A real mind-opener.“
Author, Gamestorming and The Doodle Revolution

Product Details

  • Format: Kindle Edition
  • File Size: 2865 KB
  • Print Length: 252 pages
  • Publisher: Ideapress Publishing (Feb. 6 2015)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00TB1TE0Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #64,495 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
We all want a glimpse into the future. What does the business landscape look like for next year? Are the tools, strategies, and technology you're investing in still going to be relevant? Are the tools, strategies, and technologies you aren't investing in going to be a requirement?

For years, Rohit Bhargava has been busily predicting the future with his Trend Reports. And the best part of this book, for me, is that he explained the curation process that he's been using, so we can use it ourselves. It examines the 60 previous trends from 2011 to 2014 -- what was right, what was wrong, and what that means -- and gives you the methodology so you can think different and have at least a slightly better chance of predicting tomorrow.

This book gave me the opportunity to think outside of the box and challenge the standard ways of thinking about the future. And for me, that was more than worth the read.
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Format: Kindle Edition
Non Obvious is simply an enlargement on various consultant-speak concepts, like “Think outside the box.” It is a handbook for sharpening a brand and customers’ “relationship” to it. It all began in 2004 when Barghava ran out of ideas for his blog – after the first one. It was a Guy Kawasaki moment that changed his life to constantly being on the lookout for content to repurpose. He took it farther, though. He synthesized multiple sources to determine a new “trend”.

The book has three parts. First: how to determine trends. Clip articles and look at them later for commonalities. Then think of a fabulous name for what you determined, never more than two words. Make one up if you have to (eg. Shoptimizing). Part two: 15 trends for 2015. Every one of them could have been 2014 and every one could also be 2016. And many aren’t trends at all. Third: how to run workshops to sharpen your brand. There is nothing innovative about workshops, and this is little more than a very long, repetitive shopping list.

From the title, the most interesting part should be part two, trends for 2015. This is what I came here to learn, since they are non obvious. But it is easy to argue with them, and they became tedious. Just two examples should suffice:

Chapter 9, Reluctant Marketer, proposes there is a trend where Chief Marketing Officers are abandoning their titles as marketing becomes content oriented. They are supposedly backing away from marketing duties in favor of content strategies. This is absurd to any real CMO, who knows that the more media you employ, the better the result. Content marketing is not replacing other marketing, it is an additional tool. You leverage them all in integrated marketing. It is not a “trend”.
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Most Helpful Customer Reviews on (beta) 4.1 out of 5 stars 120 reviews
37 of 41 people found the following review helpful
3.0 out of 5 stars Interesting but perhaps not overly strategic March 13 2015
By Tom Sales - Published on
Format: Kindle Edition Verified Purchase
When first starting to read "Non Obvious," it struck me as a fresh and innovative way to look at the world and a better way to see where we're all headed. This was also a timely read for me, as I'm on several teams working to integrate the best practices of several acquired companies into several differentiated brands. Our goal is to change the way consumers think about sleep as they choose mattresses. I was meeting during the day comparing our practices and training approaches, while reading "Non Obvious" during the evenings.

Bhargava starts with an excellent description of his methodology and--from that--introduces the 15 trends he has curated for 2015. This juxtaposition of a work project and recreational reading at first seemed to suggest some unique ways for us to tie our store, selling and delivery experiences to some of the trends Bhargava was describing. This reminded me of a way a previous employer back in the 80's tried to tie its new line of fashion products to trends they saw each year. They researched what was hot in the culture and married slides of those trends with music to introduce our products to retail buyers. This seemed very much in line with what Bhargava describes as his research method.

Unfortunately, this process doesn't seem to be as effective for us in our present effort. As other reviewers have noted, there is redundancy and some blurriness between these current trends. Where Bhargava bases his predictions on his unique way of scanning magazines and other cultural indicators, I'm not sure typical business people think this way. They are more apt to make decisions based on past stories and experiences they've had within the business. To his credit, though, Bhargava finishes with several chapters on how he works with clients to help them consider trends in their typical analysis processes. But I wonder how well the facilitators could emulate what Bhargava does himself in his own workshops.

I was suspicious in investing time in reading a Kindle that was offered for only one dollar. The return on that minimal investment is certainly there in opening one's mind to thinking in terms of trends. Bhargava's introduction gets you wondering whether best practices are the things we do that work most effectively or are they really just the experiences we offer that most accommodate how our customers are changing. I think trends are good for interesting reading, cocktail conversations and being "in the know," but I'm not sure they can be used as a primary foundation for structuring your business processes and customer experiences.
20 of 21 people found the following review helpful
5.0 out of 5 stars Finally, a trend spotting book that actually teaches a others how to spot trends and benefit immensely. Feb. 10 2015
By SkiUtah1112 - Published on
Format: Kindle Edition Verified Purchase
I had never heard of Rohit Bhargava, although I now wonder why not. Apparently the author of " Non Obvious " has been writing trend or forecast types of books for years. As a business owner and business book collector, I admit to being often jaded towards the latest book claiming to pick trends, be it in tech, social media or other areas. It was comforting to see early on in the book, a chapter titled " Why ( Most ) Trend Predictions are Useless ". A self policing, humble trend picker? Could it be? The answer is yes. In this tremendously well written book, I learned that traits such as " being curious " and open minded can lead an average business owner like me to be able to spot trends. It doesn't take a crystal ball or a rolodex of insiders passing information to accurately assemble one's own trend forecast. Indeed, as I was reading Non Obvious, I wrote down a trend I see coming throughout 2015 and into 2016 that will likely alter my business and just by being prepared, I expect I'll have an insurmountable edge over my nearest competitors. Everyone should read this book ( except my competition! )
23 of 25 people found the following review helpful
5.0 out of 5 stars Applied ideas - not just theory Feb. 10 2015
By Jshah - Published on
Format: Kindle Edition
I've been reading Rohit's Non-Obvious trends for the last two years so buying this book was a no-brainer. As a strategist at one of the world's top marketing and communication agencies, I come across many trend reports but they always leave me scratching my head. Either they are so blue-sky that their only purpose is to give you a few great soundbytes or they are so obvious that you'd be embarrassed to mention them to clients. What Rohit has done masterfully is break down trends into how they can be applied in the context of brands.
The case-studies that illustrate each of these trends are also well analyzed. We've all seen the Coca Cola Make a Friend, Share a Coke machine but what was the human insight behind it and why did it have the kind of impact that it did? The trends do a great job of breaking it down and distilling what worked and why.

I highly recommend this book.
9 of 10 people found the following review helpful
5.0 out of 5 stars a must-have primer on trends and business innovation Feb. 16 2015
By L. Schenone - Published on
Format: Kindle Edition Verified Purchase
Rohit Bhargava combines an amazing ability to filter through the information universe and distill vital insights with the most lucid and clear writing voice you can find on the business shelf. This is a must-have book for anyone in business or who wants to understand how commerce and society interact. The combination of showing the importance of trend analysis with a deep dive into Rohit's trends shifts into a new framework for making business decisions. Non-Obvious contains more actionable, reliable information that you'll find in twenty business books. Grab it, keep it, use it over and over. I know I will.
10 of 12 people found the following review helpful
5.0 out of 5 stars Rohit has nailed it once again! This book will exercise your brain in twisted ways like never before. Feb. 9 2015
By Gautam Gulati - Published on
Format: Kindle Edition Verified Purchase
Rohit has nailed it once again. After reading his non-obvious reports, what I have come to learn is "I don't know what I don't know". Just when I thought I had a grasp on the key market trends, Rohit has shown me time and again that there is more than meets the eye. Not only is every one of his trends eye-opening, but his ideas will exercise your brain in twisted ways like never before. And for the first time, he reveals his secrets to uncovering the process behind curating non-obvious ideas. His style is casual, conversational, and humorous, making this book an easy and engaging read. . I highly recommend it!