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Nonprofit Fundraising Strategy, + Website: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations Hardcover – Apr 4 2013

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Product Details

  • Hardcover: 452 pages
  • Publisher: Wiley; 2 edition (April 4 2013)
  • Language: English
  • ISBN-10: 1118487575
  • ISBN-13: 978-1118487570
  • Product Dimensions: 16 x 3.9 x 23.6 cm
  • Shipping Weight: 726 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #600,379 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

Nonprofit Fundraising Strategy


With increased scrutiny of nonprofits from government, the media, and the public, it's critical that charities not only abide by the highest ethical standards, but also avoid even the appearance of impropriety. Simply put—without public trust, fundraising can't happen. Written for practitioners by practitioners, Nonprofit Fundraising Strategy deals with the importance of ethics to the fundraising profession and addresses the ethical decisions boards and fundraisers make and the ethical dilemmas they face.

Featuring chapters written by highly experienced members of the Association of Fundraising Professionals (AFP) International Ethics Committee or senior members in the field of philanthropy, Nonprofit Fundraising Strategy offers a wealth of practical tools to help fundraising practitioners, board members, nonprofit leaders, and donors implement the book's concepts. It covers:

  • Conflict of interest from organizational and individual perspectives
  • Coverage of new ethics standards
  • The rights of donors through the use of the Donor Bill of Rights
  • Compensation as an ethical dilemma
  • Ethical decision making
  • Ethics assessment inventory
  • New business practice codes
  • Using donations as intended
  • Honesty and full disclosure
  • Ethics from a global perspective
  • The moral framework of philanthropy as a public practice and philanthropic fundraising as a vocation or calling

Nonprofit Fundraising Strategy is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, new and mature, local and international. The insightful guidance and case studies found within these pages will help fundraising and nonprofit professionals understand how to address specific issues and leaves plenty of food for thought and discussion.

From the Back Cover

Praise for Janice Gow Pettey's books

"This volume, edited by one of today's respected and prominent fundraising professionals, serves as an excellent resource for fundraising practitioners as well as their bosses and boards. As a compilation of writing by key leaders, particularly those who have been involved in ethics discussions and service on the AFP ethics committee, provides practical advice in accessible ways and can serve as a much-needed, useful 'go to' volume. Ethics questions confront fundraisers and nonprofit teams on a regular basis, and the advice in this volume is thoughtful, useful, current, and well crafted."
—Dr. Lilya Wagner, CFRE, Director, Philanthropic Service for Institutions; Faculty, Indiana University Center on Philanthropy and The Fund Raising School

"This collection from many experienced and good fundraising-related professionals is a thorough review of the non-negotiable nature of ethics in the profession. The AFP standards, the global benchmark for ethical behavior in fundraising, is supplanted, examined, and made practical here. Kudos to Janice Gow Pettey, an expert in this area, for providing such a helpful text."
—Bob Carter, President, Bob Carter Companies and Chair, AFP

"What a timely publication! Here are the luminaries in the field of ethics in fundraising, a topic that all professional fundraisers must engage with in order to build the trust and confidence of the giving public."
—Dr. Sue-Anne Wallace, FAICD, MFIA, CEO, Fundraising Institute Australia; International Observer, AFP's Ethics Committee

"[This book] is an invaluable collection of essays based on the rich experience of philanthropic leaders. The book is full of cases, anecdotes, codes, and other hands-on material as well as wise reflections on the central role of ethics in fundraising."
—Michael O'Neill, Professor of Nonprofit Management, University of San Francisco

"The case studies alone make this book a valuable contribution to the work of fundraisers and nonprofit board members. The authors' applications of ethics codes and standards to the case studies offer a bonus. Part Two of the book puts on the table a few of the most vexing challenges the nonprofit sector faces—superb."
—Timothy L. Seiler, Director, Public Service and The Fund Raising School, The Center on Philanthropy at Indiana University

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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars 2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars What a waste of paper and time - Really?? Aug. 14 2013
By D. C. Dreger - Published on
Format: Hardcover
Who needs a diatribe on ethics? We all know what's right, don't we? We all know right from wrong, good from bad, clear pathways to doing the right thing. Let me suggest it's not that simple - or easy - to discern appropriate ethical behavior in a multitude of settings and situations.

Written under the editorship of Janice Gow Pettey, long-time chair and member of the AFP Ethics Committee, this book collects best practices written by leaders in the fundraising profession - Paul Pribbenow, Dianne Lister, Audrey Kintzi, Robert Fogal, Carleen Rhodes, Andrew Watt and others. Here's a sample from the chapter the Rhodes writes under a subheading titled "Ethics needs to be viewed as a bottom-line issue for nonprofits and foundations alike":

"Aspiring to ethical principles is not just the right thing to do, it is a business necessity...." She follows that challenge with ways in which organizations can actively practice ethical principles, educate board members and staff, and understand that we are part of a larger nonprofit world that includes global membership.

Appendices give a mother-lode of information and help place you and me in the context of a global expansion of fundraising and our need to be trustworthy, transparent and open in our deliberations, negotiations and decisions: all for the benefit of the people we serve.

A waste? No way!
5.0 out of 5 stars Kindle version was quick and easy to download Aug. 10 2014
By Jason Tamanaha - Published on
Format: Hardcover
Kindle version was quick and easy to download, allowing me to have the required reading and assignments done in time for my MBA class. Excellent experience!