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Now Foods Ultra Omega 3, Fish Oil Soft-Gels, 180-Count

4.3 out of 5 stars 4 customer reviews

Price: CDN$ 27.60 (CDN$ 27.60 / count)
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  • Cardiovascular support
  • Supports cognitive function
  • Serving size: 1 softgel
  • Servings per container: 180

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Product Details

  • Product Dimensions: 7.6 x 7.6 x 13.7 cm ; 336 g
  • Shipping Weight: 249 g
  • Item model number: NOW1114/351/1501
  • ASIN: B000SE5SY6
  • Date first available at Amazon.ca: Oct. 2 2012
  • Average Customer Review: 4.3 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #10,160 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Product Description

The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea or reflux from other fish oils should find this enteric coated, odor controlled softgel easier to tolerate. From the FDA's website: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.


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Customer Questions & Answers

Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Verified Purchase
I bought this for my joints some months ago, and after a week or so there seemed to be some improvement in my joints. However what I noticed most is what it did for my brain. For me it was a bit like being on caffeine - my brain seemed to be humming along faster; so fast however that it was interfering with my sleep even when I took just one pill in the morning. So, like caffeine, I ultimately had to stop taking it. Interesting to note however: I purchased Now's Organic Flaxseed Oil a few weeks ago to season our new cast iron grill and for kicks I tried some. Oddly it doesn't appear to have the same caffeine like effect as the Now Omega-3 from fish oil.
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Exellent quality product.
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NOW is a reliable brand
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These pills are like suppositories when it comes to size, I am wondering where should I insert it?
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa7b1c090) out of 5 stars 606 reviews
616 of 633 people found the following review helpful
HASH(0xa7049ee8) out of 5 stars Cheapest per unit of EPA+DHA July 1 2011
By Jack Ryan - Published on Amazon.com
Verified Purchase
Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.

On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.

When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.

So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.

Cost per gram of EPA + DHA:

Nordic Naturals Omega-3 Formula, 180-Count: $0.39

Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30

Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47

Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15

Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10

First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.

Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.

So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).

One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.

I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.

In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.

Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.
232 of 238 people found the following review helpful
HASH(0xa706a408) out of 5 stars Now Ultra Omega-3 vs Nine Leading Omega-3 Fish Oil Supplements June 10 2013
By RWM - Published on Amazon.com
****
This is a side-by-side comparison of ten leading omega-3 fish oil supplements: OmegaVia Pharma-Grade Fish Oil, Nutrigold Triple Strength Fish Oil Omega-3 Gold, Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula, Norwegian Gold Ultimate Fish Oils Super Critical Omega, Nordic Naturals Ultimate Omega, Omapure Pharmaceutical Grade Omega-3 Fish Oil, Now Ultra Omega-3, UnoCardio 1000 + Vitamin D 1000, Innovix Triple Strength Omega-3, and Nordic Naturals Ultimate Omega 2X.

There are three major components of omega-3 in these products: EPA (which is good for your heart, circulatory system, lowering triglycerides, depression and mood orientation, and is a powerful anti-inflammatory for soothing joint pains), DHA (which is good for your mental acuity, or if you are pregnant, nursing an infant, or for children), and "other." Other omega-3s, like DPA and SDA, are types of fatty acids which are easily converted to EPA in the body. In most fish oils, the amount of these other fatty acids is low, but in highly concentrated oils, it can be a significant amount. The important components are EPA and DHA.

BREAKDOWN: Here is a breakdown of these supplements.

OmegaVia Pharma-Grade Fish Oil (See, OmegaVia Pharma-Grade Fish Oil, 1300 mg Enteric Burp-Free Capsule (1105 mg Omega-3/pill) 60 Capsules)
*****
Ethyl Esters form
Not certified Kosher or Halal
$28.89 for 60 1300 mg gel caps on Amazon
Recommended Serving: 1-4 gel caps
Price per gel cap = $.48 (using Amazon's price)
Price per 1000 mgs omega-3 = $.44 (using Amazon's price)
One 1300 mg gel cap contains a total of:
EPA = 780 mgs
DHA = 260 mgs
EPA/DHA ratio = 3 to 1
Other Omega-3 = 65 mgs
Total Omega-3 = 1105 mgs
Percentage Omega-3 per gel cap = 85%
No soy
No GMOs
No cholesterol
No mercury
Supercritical Dual-Process CO2 Technology
Enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Phone Number: (800) 270-4010
Manufactured in the U.S.A.
Ingredients: pharmaceutical grade fish oil (from sustainably sourced anchovy, menhaden, sardine, and mackerel from Peru and the U.S.A., gelatin, vegetable glycerin, purified water, plant-derived natural food glaze (enteric coating), natural sunflower tocopherols (antioxidant), and rosemary extract (antioxidant).

Nutrigold Triple Strength Fish Oil Omega-3 Gold (See, Nutrigold Triple Strength Omega-3 Gold (1,060 mg Omega-3s per softgel), 1250 mg, 180 softgels)
*****
Ethyl Esters form
Not certified Kosher or Halal
$83.50 for 180 1250 mg gel caps on Amazon
Recommended Serving: 1 gel cap
Price per gel cap = $.46 (using Amazon's price)
Price per 1000 mgs omega-3 = $.44 (using Amazon's price)
One 1250 mg gel cap contains a total of:
EPA = 750 mgs
DHA = 250 mgs
EPA/DHA ratio = 3 to 1
Other Omega-3 = 60 mgs
Total Omega-3 = 1060 mgs
Percentage Omega-3 per gel cap = 85%
Soy allergen free
No GMOs
No cholesterol
No mercury
Molecularly distilled
Not enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Phone Number: (800) 476-3542
Manufactured in the U.S.A.
Ingredients: purified fish oil (from MSC-certified sustainable, wild-caught, US whitefish such as Alaska Pollock and/or North Pacific whiting or hake from deep Alaskan ocean waters), softgel capsule (bovine gelatin, non-GMO vegetable glycerin, purified water), and natural mixed tocopherols

Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula (See, Garden of Life - Minami MorEPA Platinum, Plus Vitamin D3 Supercritical Omega 3 Fish Oil, Orange, 30 softgels)
****
Triglycerides form
Not Certified Kosher
Certified Halal
$19.83 for 30 1218 mg gel caps on Amazon
Recommended Serving: 1 gel cap
Price per gel cap = $.66 (using 6mazon's price)
Price per 1000 mgs omega-3 = $.61 (using Amazon's price)
One 1218 mg gel cap contains a total of:
EPA = 756 mgs
DHA = 228 mgs
EPA/DHA ratio = 3 to 1
Other Omega-3 = 96 mgs
Total Omega-3 = 1080 mgs
Percentage Omega-3 per gel cap = 89%
Contains soy
No GMOs
No cholesterol
No mercury
Supercritical Dual-Process CO2 Technology
Not enteric coated
Not Vegetarian
Vitamin D3 = 300 I.U.
IFOS Rating = Not rated
Phone Number: (866) 465-0051
Manufactured and Encapsulated in Belgium
Ingredients: pharmaceutical grade fish oil (from anchovies, sardines, mackerel, and herring), gelatin, glycerin, purified water, natural orange flavor, soy lecithin, mixed tocopherols

Norwegian Gold Ultimate Fish Oils Super Critical Omega (See, Norwegian Gold Super Critical Omega, 30-Count)
****
Ethyl Esters form
Not certified Kosher or Halal
$16.97 for 30 1200 mg gel caps on Amazon
Recommended Serving: 1-2 gel caps
Price per gel cap = $.57 (using Amazon's price)
Price per 1000 mgs omega-3 = $.61 (using Amazon's price)
One 1200 mg gel cap contains a total of:
EPA = 800 mgs
DHA = 124 mgs
EPA/DHA ratio = 5 to 1
Total Omega-3 = 924 mgs
Percentage Omega-3 per gel cap = 77%
Lipase = 4 mgs (fat digesting enzyme)
No soy
No GMOs
Contains cholesterol
No mercury
Supercritical Dual-Process CO2 Technology
Enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Vitamin D3 = 1000 I.U.
Phone Number: (800) 830-1800
Manufactured in Canada
Ingredients: fish oil (from anchovies and sardines), fish gelatin, glycerin, beeswax, natural orange flavor, natural caramel color, sunflower lecithin, mixed vitamin E tocopherols (natural flavor protectors), and enteric coating

Nordic Naturals Ultimate Omega (See, Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels)
****
Triglycerides form
Not certified Kosher or Halal
$53.50 for 180 1000 mg gel caps on Amazon
Recommended Serving: 2 gel caps
Price per gel cap = $.30 (using Amazon's price)
Price per 1000 mgs omega-3 = $.46 (using Amazon's price)
One 1000 mg gel cap contains a total of:
EPA = 325 mgs
DHA = 225 mgs
EPA/DHA ratio = 1.5 to 1
Other Omega-3 = 90 mgs
Total Omega-3 = 640 mgs
Percentage Omega-3 per gel cap = 64%
No soy
No GMOs
No cholesterol
No mercury
Molecularly distilled
Not enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Phone Number: (800) 662-2544
Encapsulated in the U.S.A.
Ingredients: fish oil (from anchovies and sardines), softgel capsule (gelatin, glycerin, water, natural lemon flavor), d-alpha tocopherol, and rosemary extract (a natural preservative)

Omapure Pharmaceutical Grade Omega-3 Fish Oil (See, OMAPURE Pharmaceutical Grade Omega-3 Fish Oil (1 Bottle; 120 softgels))
*****
Ethyl esters form
Certified Kosher
$29.95 for 120 900 mg gel caps on Amazon
Recommended Serving: 2-4 gel caps
Price per gel cap = $.25 (using Amazon's price)
Price per 1000 mgs omega-3 = $.38 (using Amazon's price)
One 900 mg gel cap contains a total of:
EPA = 425 mgs per gel cap
DHA = 173 mgs per gel cap
EPA/DHA ratio = 2.5 to 1
Other Omega-3 = 52 mgs
Total Omega-3 = 650 mgs
Percentage Omega-3 per gel cap = 72%
No soy
No GMOs
No cholesterol
No mercury
Molecularly distilled
Not enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Phone Number: (877) 662-9872
Manufactured in the U.S.A.
Ingredients: fish oil (from sardines and anchovies fished in South American waters), gelatin, glycerin, water, beeswax, natural lemon oil, caramel, and mixed natural tocopherols

Now Ultra Omega-3 (See, Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count)
****
Ethyl Esters form
Not certified Kosher or Halal
$20.88 for 180 1000 mg gel caps on Amazon
Recommended Serving: 1-2 gel caps
Price per gel cap = $.17 (using Amazon's price)
Price per 1000 mgs omega-3 = $.16 (using Amazon's price)
One 1000 mg gel cap contains a total of:
EPA = 500 mgs
DHA = 250 mgs
EPA/DHA ratio = 2 to 1
Total Omega-3 = 750 mgs
Percentage Omega-3 per gel cap = 75%
Contains soy
No GMOs
No cholesterol
No mercury
Molecularly distilled
Enteric coated
Not vegetarian
IFOS Rating = Not rated
Phone Number: (888) 669-3663
Encapsulated in the U.S.A.
Ingredients: fish oil concentrate (from sardines, anchovies and mackerel from Peru), softgel capsule (gelatin, glycerin, water, and enteric coating) and Vitamin E (as natural d-alpha tocopherol), and vitamin E from soy

UnoCardio 1000 + Vitamin D 1000 (See, UnoCardio 1000 + Vitamin D 1000)
*****
Triglycerides form
Not certified Kosher or Halal
$43.95 for 60 1266 mg gel caps on Amazon
Recommended Serving: one gel cap
Price per gel cap = $.73 (using Amazon's price)
Price per 1000 mgs omega-3 = $.64 (using Amazon's price)
One 1266 mg gel cap contains a total of:
EPA = 645 mgs
DHA = 400 mgs
EPA/DHA ratio = 1.5 to 1
Other Omega-3 = 105 mgs
Total Omega-3 = 1150 mgs
Percentage Omega-3 per gel cap = 91%
No soy
No GMOs
No cholesterol
No mercury
Supercritical Dual-Process CO2 Technology
Not enteric coated
Pescovegetarian
No ingredients sourced from China
IFOS Rating = ***** (five stars, top rating)
Vitamin D3 = 1000 I.U.
Phone Number: (480) 999-5710
Manufactured and encapsulated in Belgium
Ingredients: pharmaceutical grade fish oil (from sardine, herring, mackerel, and anchovy), fish gelatin, water, glycerin, natural flavor, rosemary leaf, and tocopherol

Innovix Triple Strength Omega-3 (See, Innovix Labs Triple Strength OMEGA-3. Concentrated Fish Oil, 900 mg Omega-3 per Pill. Enteric Coated, Odorless & Burp-Free, 200 Capsules.)
*****
Ethyl Esters form
Not certified Kosher or Halal
$29.99 for 200 1200 mg gel caps on Amazon
Recommended Serving: 1-2 gel caps
Price per gel cap = $.15 (using Amazon's price)
Price per 1000 mgs omega-3 = $.17 (using Amazon's price)
One 1200 mg gel cap contains a total of:
EPA = 552 mgs
DHA = 288 mgs
EPA/DHA ratio = 2 to 1
Other Omega-3 = 60 mgs
Total Omega-3 = 900 mgs
Percentage Omega-3 per gel cap = 75%
No soy
No GMOs
No cholesterol
No mercury
Molecularly distilled
Enteric coated
Not vegetarian
No ingredients sourced from China
IFOS Rating = ***** (five stars, top rating)
Phone Number: (888) 799-7627
Manufactured in the U.S.A.
Ingredients: fish oil (from sustainably sourced pollock and whiting from Alaska), gelatin capsule, glycerin, natural enteric coating, and mixed natural tocopherols

Nordic Naturals Ultimate Omega 2X (See, Nordic Naturals - Ultimate Omega 2x, 60 Count)
*****
Triglycerides form
Not certified Kosher or Halal
$42.46 for 60 1250 mg gel caps on Amazon
Recommended Serving: two gel caps
Price per gel cap = $.71 (using Amazon's price)
Price per 1000 mgs omega-3 = $.66 (using Amazon's price)
One 1250 mg gel cap contains a total of:
EPA = 562 mgs
DHA = 438 mgs
EPA/DHA ratio = 1.3 to 1
Other Omega-3 = 75 mgs
Total Omega-3 = 1075 mgs
Percentage Omega-3 per gel cap = 86%
No soy
No GMOs
No cholesterol
No mercury
Molecularly distilled
Not enteric coated
Not vegetarian
IFOS Rating = ***** (five stars, top rating)
Phone Number: (800) 662-2544
Manufactured in the U.S.A.
Ingredients: pharmaceutical grade purified deep sea fish oil (from anchovies and sardines), soft gel capsule (beef gelatin, water, glycerin, natural lemon flavor), d-alpha tocopherol, and rosemary extract (a natural preservative)

IFOS: The International Fish Oil Standards Program ("IFOS") (Google "IFOS consumer reports") is an independent third party omega-3 testing organization that provides batch-specific summaries of a product's IFOS testing results. The reports include a 5-star rating for each product containing greater than 60% concentration of EPA and DHA per gram of fish oil, allowing consumers to compare fish oil products based on their safety, purity and quality. Some of this testing now includes radiation testing as a result of the Japanese Fukushima accident. Most of the highly rated omega-3 fish oil products are listed. Now Ultra Omega-3 is not listed as a five star omega-3 fish oil product.

LABEL DESCRIPTION: I am favorably impressed when a company understates its product's omega-3 content on the label. OmegaVia Pharma-Grade Fish Oil typically understates its product's potency on its labels. I have seen IFOS batch test results which place OmegaVia Pharma-Grade Fish Oil's omega-3 potency as high as 94%, far higher than what is stated on its label. Omapure Pharmaceutical Grade Omega-3 Fish Oil and Barlean's Ideal 3 Omega also typically understate their products' omega-3 content on their labels.

POTENCY: UnoCardio 1000 + Vitamin D 1000 (91%) has the most omega-3 potency of those in the comparison; followed by Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula (89%); followed by Nordic Naturals Ultimate Omega 2X (86%); followed by Nutrigold Triple Strength Fish Oil Omega-3 Gold (85%); followed by Norwegian Gold Ultimate Fish Oils Super Critical Omega (77%); followed by Now Ultra Omega-3 (75%) and Innovix Triple Strength Omega-3 (75%); followed by Omapure Pharmaceutical Grade Omega-3 Fish Oil (72%); and followed by Nordic Naturals Ultimate Omega (64%), which has the least omega-3 potency of those in the comparison.

PRICE PER PILL: UnoCardio 1000 + Vitamin D 1000 ($.73 per gel cap) is the most expensive per pill of those in the comparison; followed by Nordic Naturals Ultimate Omega 2X ($.71 per gel cap); followed by Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula ($.66 per gel cap); followed by Norwegian Gold Ultimate Fish Oils Super Critical Omega ($.57 per gel cap); followed by OmegaVia Pharma-Grade Fish Oil ($.48 per gel cap); followed by Nutrigold Triple Strength Fish Oil Omega-3 Gold ($.46 per gel cap); followed by Nordic Naturals Ultimate Omega ($.30 per gel cap); followed by Omapure Pharmaceutical Grade Omega-3 Fish Oil ($.25 per gel cap); followed by Now Ultra Omega-3 ($.17 per gel cap); and followed by Innovix Triple Strength Omega-3 ($.15 per gel cap), which is the least expensive per pill of those in the comparison.

PRICE PER 1000 MGS OMEGA-3: Norwegian Gold Ultimate Fish Oils Super Critical Omega ($.61 per 1000 mgs omega-3) is the most expensive per 1000 mgs omega-3 of those in the comparison; followed by Nordic Naturals Ultimate Omega 2X ($.66 per 1000 mgs omega-3); followed by UnoCardio 1000 + Vitamin D 1000 ($.64 per 1000 mgs omega-3); followed by Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula ($.61 per 1000 mgs omega-3); followed by Nordic Naturals Ultimate Omega ($.46 per 1000 mgs omega-3); followed by OmegaVia Pharma-Grade Fish Oil ($.44 per 1000 mgs omega-3) and Nutrigold Triple Strength Fish Oil Omega-3 Gold ($.44 per 1000 mgs omega-3); followed by Omapure Pharmaceutical Grade Omega-3 Fish Oil ($.38 per 1000 mgs omega-3); followed by Innovix Triple Strength Omega-3 ($.17 per 1000 mgs omega-3); and followed by Now Ultra Omega-3 ($.16 per 1000 mgs omega-3), which is the least expensive per 1000 mgs of omega-3 of those in the comparison.

PILL SIZE: OmegaVia Pharma-Grade Fish Oil (1300 mgs) is the largest pill of those in the comparison; followed by UnoCardio 1000 + Vitamin D 1000 (1266 mgs); followed by Nutrigold Triple Strength Fish Oil Omega-3 Gold (1250 mgs) and Nordic Naturals Ultimate Omega 2X (1250 mgs); followed by Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula (1218 mgs); followed by Norwegian Gold Ultimate Fish Oils Super Critical Omega (1200 mgs); followed by Nordic Naturals Ultimate Omega (1000 mgs), Now Ultra Omega-3 (1000 mgs), and Innovix Triple Strength Omega-3 (1000 mgs); and followed by Omapure Pharmaceutical Grade Omega-3 Fish Oil (900 mgs), which is the smallest pill of those in the comparison. In terms of size, all of these pills are manageable for most folks.

SOY CONTENT: OmegaVia Pharma-Grade Fish Oil, Nutrigold Triple Strength Fish Oil Omega-3 Gold, Norwegian Gold Ultimate Fish Oils Super Critical Omega, Nordic Naturals Ultimate Omega, Omapure Pharmaceutical Grade Omega-3 Fish Oil, UnoCardio 1000 + Vitamin D 1000, Innovix Triple Strength Omega-3, and Nordic Naturals Ultimate Omega 2X do not contain soy. Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula and Now Ultra Omega-3 contain soy.

GMO CONTENT: None of these supplements contain GMOs.

CHOLESTEROL CONTENT: OmegaVia Pharma-Grade Fish Oil, Nutrigold Triple Strength Fish Oil Omega-3 Gold, Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula, Nordic Naturals Ultimate Omega, Omapure Pharmaceutical Grade Omega-3 Fish Oil, Now Ultra Omega-3, UnoCardio 1000 + Vitamin D 1000, Innovix Triple Strength Omega-3, and Nordic Naturals Ultimate Omega 2X do not contain cholesterol. Norwegian Gold Ultimate Fish Oils Super Critical Omega contains cholesterol.

EPA/DHA RATIO: A high EPA to DHA ratio (more EPA than DHA) is beneficial for mood, inflammation, arthritis, heart and those concerned about their LDL cholesterol. A low EPA to DHA ratio (more DHA than EPA) is beneficial for pregnant/nursing women, children, those concerned about eyes, brain, memory, and those recovering from stroke or brain injury. DHA is mostly valuable for brain development in children 4 and under. After 5 years of age, the higher EPA portion is more important for focus, concentration, and behavior issues like ADHD.

ENTERIC COATING: OmegaVia Pharma-Grade Fish Oil, Norwegian Gold Ultimate Fish Oils Super Critical Omega, Now Ultra Omega-3, and Innovix Triple Strength Omega-3 are some of the few omega-3 fish oil products that are enteric coated. Enteric coating is used to prevent fish oil capsules from being digested in the stomach, which can cause a "fishy reflux." However, this problem is limited to only low grade, poorly manufactured fish oil products. Highly purified fish oil supplements that are manufactured to maintain freshness do not generally produce this fishy reflux, especially if the product is taken with food as recommended. Further, the only people who experience fishy burps from even high quality fish oil supplements are those with sensitive GI tract issues, for whom enteric coating may provide some relief from fishy burps, but may also interfere with absorption of the key nutrients in the supplement.

There is some evidence that suggests that enteric coating is not required and may actually hinder or impede proper absorption of omega-3 fish oil. In my view, however, this body of evidence is not conclusive.

Bottom line, if you have sensitive GI tract issues and experience fishy burps from omega-3 fish oil supplements, you may want to consider an enteric coated product.

FISHY BURPS/ODOR: I have not noticed any fish burps or odor caused by any of these supplements, although I do not have GI tract issues so I'm probably not the best one to judge this aspect.

SUPERCRITICAL DUAL-PROCESS CO2 TECHNOLOGY: OmegaVia Pharma-Grade Fish Oil, Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula, Norwegian Gold Ultimate Fish Oils Super Critical Omega, and UnoCardio 1000 + Vitamin D 1000 are not molecularly distilled. They use a proprietary Supercritical Dual-Process CO2 technology which concentrates omega-3s, yielding unique selectivity of one of the most biologically active omega-3 fatty acids - EPA. Using less heat, less repeat processing, and natural carbon dioxide as a solvent, allows these products to reach peak concentrations approximating 100% EPA, omitting superfluous fats and fillers. 400% less heat than molecular distillation is used during the entire process, with no oxygen exposure. Natural CO2 is used as an alternative to organic solvents and protects the final product from oxidation. In my opinion, Supercritical Dual-Process CO2 technology is superior to molecular distillation.

VITAMIN D3: Norwegian Gold Ultimate Fish Oils Super Critical Omega and UnoCardio 1000 + Vitamin D 1000 contain 1000 I.U. of Vitamin D3. Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula contains 300 I.U. of Vitamin D3. I don't believe this is terribly significant, as Vitamin D3 can be purchased for very little money, and lots of folks who take it consume more than 1000 I.U. daily.

LIPASE: Norwegian Gold Ultimate Fish Oils Super Critical Omega contains 4 mgs of Lipase, which is a fat digesting enzyme. Most omega-3 fish oil products do not contain Lipase. However, the human body produces more than adequate amounts of Lipase and, therefore, Norwegian Gold Ultimate Fish Oils Super Critical Omega's reference to its benefits might be somewhat enthusiastic.

OMEGA-3 INDEX TEST: Anyone who is interested in having their omega-3 index tested can do so. The company I would recommend is WHC Nutrogenics. See, http://www.omega-3-index.com

MEALS: Any ethyl esters based and triglycerides based omega-3 fish oils are best taken with a meal containing some fat, as they are more efficiently absorbed when taken with food.

OPINION: Now Ultra Omega-3 is a good product. It has a reasonably high omega-3 potency (75%), it is molecularly distilled, it is GMO free, it is cholesterol free, it is mercury free, it is enteric coated, and it is inexpensive. On the other hand, it is not IFOS five star rated, it contains soy, it is not vegetarian, and it is not certified Kosher.

RATING:

I rated OmegaVia Pharma-Grade Fish Oil five stars because it is IFOS five star rated, it has one of the highest omega-3 potencies on the market (85%), it uses Supercritical Dual-Process CO2 technology, it is soy free, it is GMO free, it is cholesterol free, it is mercury free, and it is enteric coated. On the other hand, it is moderately expensive, it is not vegetarian, and it is not certified Kosher or Halal.

I rated Nutrigold Triple Strength Fish Oil Omega-3 Gold five stars because it is IFOS five star rated, it has one of the highest omega-3 potencies on the market (85%), it is molecularly distilled, it is soy free, it is GMO free, it is cholesterol free, and it is mercury free. On the other hand, it is not enteric coated, it is not vegetarian, and it is not certified Kosher or Halal.

I rated Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula four stars because it has one of the highest omega-3 potencies on the market (89%), it is a triglycerides form of omega-3 fish oil, it uses Supercritical Dual-Process CO2 technology, it is GMO free, it is cholesterol free, and it is mercury free. On the other hand, it is not IFOS five star rated, it contains soy, it is not enteric coated, it is not vegetarian, it is not certified Kosher or Halal, and it is expensive and over-priced.

I rated Norwegian Gold Ultimate Fish Oils Super Critical Omega four stars because it is IFOS five star rated, it has a reasonably high omega-3 potency (77%), it uses Supercritical Dual-Process CO2 technology, it is soy free, it is GMO free, it is mercury free, and it is enteric coated. On the other hand, it is not vegetarian, it is not certified Kosher or Halal, and it is expensive and over-priced.

I rated Nordic Naturals Ultimate Omega four stars because it is IFOS five star rated, it is a triglycerides form of omega-3 fish oil, it is molecularly distilled, it is soy free, it is GMO free, it is cholesterol free, it is mercury free, and it is reasonably priced. On the other hand, it is not enteric coated, it is not vegetarian, it is not certified Kosher or Halal, and it has a relatively low omega-3 potency (64%).

I rated Omapure Pharmaceutical Grade Omega-3 Fish Oil five stars because it is IFOS five star rated, it has a decent omega-3 potency (72%), it is molecularly distilled, it is soy free, it is GMO free, it is cholesterol free, it is mercury free, it is certified Kosher, and it is reasonably priced. On the other hand, it is not enteric coated and it is not vegetarian.

I rated Now Ultra Omega-3 four stars because it has a reasonably high omega-3 potency (75%), it is molecularly distilled, it is GMO free, it is cholesterol free, it is mercury free, it is enteric coated, and it is inexpensive. On the other hand, it is not IFOS five star rated, it contains soy, it is not vegetarian, and it is not certified Kosher or Halal.

I rated UnoCardio 1000 + Vitamin D 1000 five stars because it is IFOS five star rated, it has one of the highest omega-3 potencies on the market (91%), it is a triglycerides form of omega-3 fish oil, it uses Supercritical Dual-Process CO2 technology, it is blister packed (each pill is individually wrapped for freshness), it is soy free, it is GMO free, it is cholesterol free, it is mercury free, and it is pescovegetarian. On the other hand, it is not enteric coated, it is not certified Kosher or Halal, and it is expensive.

I rated Innovix Triple Strength Omega-3 five stars because it is IFOS five star rated, it has a reasonably high omega-3 potency (75%), it is molecularly distilled, it is soy free, it is GMO free, it is mercury free, it is cholesterol free, it is enteric coated, and it is very inexpensive. On the other hand, it is not vegetarian, and it is not certified Kosher or Halal.

I rated Nordic Naturals Ultimate Omega 2X five stars because it is IFOS five star rated, it has one of the highest omega-3 potencies on the market (86%), it is a triglycerides form of omega-3 fish oil, it is molecularly distilled, it is soy free, it is GMO free, it is cholesterol free, and it is mercury free. On the other hand, it is not enteric coated, it is not vegetarian, it is not certified Kosher or Halal, and it is expensive and over-priced.

I have separately reviewed all of these products.

Prices current as of 07/21/2016.
45 of 49 people found the following review helpful
HASH(0xa706ab34) out of 5 stars Fantastic Potent Omega 3 Option! Nov. 28 2010
By Chase - Published on Amazon.com
Size: 90 Softgels Verified Purchase
I have been using NOW brand fish oil for a good while now to help supplement my diet with Omega 3's. Before the Ultra Omega was released, I used to have to take around 6 to 7 caps a day to reach the 2.0 gram minimum (EPA + DHA) that I was looking for. Now that these potent caps have been released, I can reach that number with only 3 caps per day.

I have never experienced any fishy burps with this product like I have with other fish oil brands. It is definitely quality made, and has VERY low mercury content because of the usage of small fish (mackeral, anchovies, sardines) instead of larger fish. I highly recommend this brand of fish oil to anyone who is interested in supplementing their diet with Omega-3's, which is one of the best things you can add to your diet. cheers!
78 of 91 people found the following review helpful
HASH(0xa70724e0) out of 5 stars Better Than Higher Priced Supplements Oct. 24 2010
By A. Rodgers - Published on Amazon.com
Size: 90 Softgels Verified Purchase
I was buying concentrated fish oil from a naturopathic pharmacy at three times the cost. These softgels pack the same amount of EPA and DHA (the important acids) in every capsule as the higher-priced alternative. Most fish oil softgels have a lot less concentration and you have to take 6 or more per day, but not with these. I've also found that these softgels are easy on my stomach, with no nausea or reflux, due to the enteric coating (which prevents digestion in the stomach and delays it until the softgel reaches the small intestine). I am delighted that good quality, concentrated fish oil is more affordable and thus more available, because the health benefits are amazing.
33 of 39 people found the following review helpful
HASH(0xa7072288) out of 5 stars No fishy smell or taste - hurrah! May 24 2012
By Rachel - Published on Amazon.com
Verified Purchase
I started taking fish oil after I read about it in The Depression Cure: The 6-Step Program to Beat Depression without Drugs by Stephen S. Ilardi PhD. One of the steps is to consume omega-3 fatty acids in the amount of 1000 EPA / 500 DHA per day. These pills contain 500 EPA / 250 DHA each, so I take two pills per day. It's recommended you take them with food.

I don't like the smell or taste of fish but I don't have to worry about that at all with these pills. Ilardi suggests storing the pills in the freezer to reduce the chances you will encounter any fishy smell/taste, but I don't and have not had any problems. They do not smell or taste different from any other gel coated capsule. So that's a big plus.

Ilardi also recommends finding a fish oil source that says "molecularly distilled" on the bottle, and this does. Apparently it's an indicator of higher quality fish oil.

That book has had a big impact on my life and these pills played no small part. Highly recommend.


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