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Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – Feb. 24 2009

4.3 out of 5 stars 637 ratings

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  • Nudge: Improving Decisions About Health, Wealth, and Happiness
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Review

"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics

"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness

"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball

About the Author

Richard H. Thaler, a pioneer in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
 
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
637 customer ratings
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Top international reviews

NinjaReader
1.0 out of 5 stars Tenta embarcar na onda de freakonomics...
Reviewed in Brazil on May 13, 2018
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Pan
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 29, 2016
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Giulia
5.0 out of 5 stars Divertente, illuminante ed adatto a chiunque.
Reviewed in Italy on December 18, 2017
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FLAVIO DEMATTE
5.0 out of 5 stars Bem vindo ao mundo do nudge
Reviewed in Brazil on December 29, 2017
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Javier.
5.0 out of 5 stars Obra fundamental de la economía del comportamiento.
Reviewed in Mexico on December 27, 2019
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Fabio Sandonnini Punzi
1.0 out of 5 stars così così...
Reviewed in Italy on March 30, 2018
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Vinicius Santana
5.0 out of 5 stars Livro incrivel
Reviewed in Brazil on December 8, 2017
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4 people found this helpful
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Sofia
4.0 out of 5 stars Fa riflettere
Reviewed in Italy on September 18, 2018
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Luciano Bondi
4.0 out of 5 stars Sembra facile far cambiare gli altri (e forse lo è)
Reviewed in Italy on April 25, 2016
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Marco Baiardo
5.0 out of 5 stars introduzioe all'economia cognitiva
Reviewed in Italy on February 24, 2018
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Lincon
5.0 out of 5 stars Um dos melhores livros que já li.
Reviewed in Brazil on August 22, 2018
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Humberto García
5.0 out of 5 stars Excelente Libro sobre la Arquitectura de las Decisiones
Reviewed in Mexico on July 10, 2018
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Lorenzo P.
5.0 out of 5 stars Ovvero: l'arte di rendere facili le scelte altrui
Reviewed in Italy on December 13, 2019
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João Bosco
2.0 out of 5 stars A book about "What Could Be Done" and "I Would Done Different".
Reviewed in Brazil on March 4, 2019
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vinicius teixeira
2.0 out of 5 stars Esperava bem mais!
Reviewed in Brazil on January 14, 2020
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