- Hardcover: 304 pages
- Publisher: Yale University Press; 1st (first) edition (April 8 2008)
- Language: English
- ISBN-10: 9780300122237
- ISBN-13: 978-0300122237
- ASIN: 0300122233
- Product Dimensions: 15.5 x 2.7 x 23.5 cm
- Shipping Weight: 612 g
- Average Customer Review: 23 customer reviews
- Amazon Bestsellers Rank: #15,572 in Books (See Top 100 in Books)
Nudge: Improving Decisions About Health, Wealth, and Happiness Hardcover – Apr 8 2008
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"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you—it will knock you off your feet."—Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness
"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."—Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."—Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker
"Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be—and yet it is truly both."—Roger Lowenstein, author of When Genius Failed
About the Author
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.
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Top customer reviews
It appears we all do things irrationally now and then, and here and then we need a small nudge to move us in the right direction. A small nudge can make a big difference in how we save $ or how many organ donors there are driving around in the country.
Mostly this book uses the example of public policy (where it can make a big difference)... but you can also overlap it and perhaps see in your own life... where do you need a nudge.
But, that does not mean the book and its concepts are not relevant. Thaler and Sunstein have worked on this field for decades and are experts on the field. So, they cannot be accused of trying to ride the waves. The book argues that "humans" are not able to make the best decisions for themselves, unlike "econs". And, it argues for "nudges" to help make these humans choose the optimal solutions that they always say they want to achieve but don't act on it. While all that is fine, I thought the abbreviation for these so-called nudges, which was N-U-D-G-E-S, appeared kind of forced. Nevertheless, the ideas are timely and relevant.
I have receommended this book to several others; I also dug up an earlier book from Cass Sunstein (the co-author) called "Why Society Needs Dissent" which I stongly recommend also.
The second part is about improving choices in very specific situations. Most of the examples given concern the USA. I'm from Québec and I felt it only highlited systemic problems in the USA that we do not face here. It didn't give me lots of good ideas on how to help people make better choices, but it did point out why the USA has so many problems. Too many people try to make money off other people. Limiting this predatory environment instead of trying to help people make better choices seems like a better way to help people.
Still, the first part was worth it. Lots of studies explaining why people make bad choices. It gives ammunition against libertarians and proponants of laissez faire capitalism.
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