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Nudge: Improving Decisions About Health, Wealth, and Happiness Hardcover – Apr 8 2008

3.6 out of 5 stars 23 customer reviews

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Product details

  • Hardcover: 304 pages
  • Publisher: Yale University Press; 1st (first) edition (April 8 2008)
  • Language: English
  • ISBN-10: 9780300122237
  • ISBN-13: 978-0300122237
  • ASIN: 0300122233
  • Product Dimensions: 15.5 x 2.7 x 23.5 cm
  • Shipping Weight: 612 g
  • Average Customer Review: 3.6 out of 5 stars 23 customer reviews
  • Amazon Bestsellers Rank: #15,572 in Books (See Top 100 in Books)
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Review

"[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to climate maintenance. The authors of Nudge . . . agree with economists who'd like to reduce greenhouse gas emissions by imposing carbon taxes or a cap-and-trade system, but they think people need extra guidance."—John Tierney, New York Times
 
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas—like energy consumption—where conformity is irrelevant. Thaler has documented the ways people act illogically."—Barbara Kiviat, Time
 
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."—David Leonhardt, The New York Times Magazine
 
"Engaging, enlightening."—George Scialabba, Boston Sunday Globe
 
"Sunstein and Thaler are very persuasive. . . . Great fun to read."—Dahlia Lithwick, Slate
 
"An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use."—John F. Wasik, Boston Globe
 
"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."—Benjamin M. Friedman, New York Times Book Review
 
"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"—George F. Will, Newsweek
 
"Save the planet, save yourself. Do-gooders, policymakers, this one's for you."—Newsweek
 
". . . an excellent rendition of how human beings view choices and make decisions."—Gurumurthy Kalyanaram & Sunanda Muralidharan, International Journal of Pharmaceutical and Healthcare Management Vol 5.4
 
"As important a book as I've read in perhaps 20 years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read."—Barry Schwartz, The American Prospect
 
"Nudge helps us understand our weaknesses, and suggests savvy ways to counter them."—Emily Bobrow, New York Observer
 
"This Poor Richard's Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th century predecessor."—Benjamin Gregg, Law and Politics Book Review
 
"As bookstore shelves fill up with works by parlor-room thinkers who would entertain us with their economic nonsense, an entertaining book that also deeply informs could get lost in the shuffle. That book is Nudge. . . . Thaler and Sunstein's . . . attempt to deal with difficult issues is always stimulating."—Gene Epstein, Barron's (One of this season's recommended page-turners on economic, financial and political-economic issues)
 
"Entertaining, engaging, and well written. . . . Highly recommended."—Choice
 
"I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well."—Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you—it will knock you off your feet."—Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness

"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."—Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."—Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker

"Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be—and yet it is truly both."—Roger Lowenstein, author of When Genius Failed

About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business. Cass R. Sunstein  is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.

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