- Paperback: 224 pages
- Publisher: Prion Books Ltd (March 5 2007)
- Language: English
- ISBN-10: 1853756156
- ISBN-13: 978-1853756153
- Product Dimensions: 18.4 x 1.6 x 24.1 cm
- Shipping Weight: 621 g
- Average Customer Review: 41 customer reviews
- Amazon Bestsellers Rank: #4,030 in Books (See Top 100 in Books)
Ogilvy on Advertising Paperback – Mar 5 2007
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Paperback. Pub Date :2007-03-05 Pages: 224 Language: English Publisher: Carlton Books A guide which explains how to create advertising that works. how to run an agency. how to write successful copy. and what the future holds for the advertising industry.
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Some of his ads are still recognizable long after the client's campaign ended. Ogilvy created the Hathaway Shirt Man (with eye patch) for instance. In this book he discusses his competitors on Madison Ave with admiration of ads that were executed brilliantly, for they teach lessons he always believed in. He himself loved print ads and today his firm's magazine ads look, well, wordy. But they worked because he believed in giving the customer accurate and honest information.
If the reader is interested in or studying advertising, graphic art, or marketing, this is standard text. And it does not hurt that Ogilvy is a witty and engaging teacher.
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