Onward: How Starbucks Fought for Its Life Without Losing Its Soul Audio CD – Audiobook, CD, Unabridged
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―Publishers Weekly [starred review]
—The Midwest Book Review
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A leader and commander for the people." -- Isaiah 55:4 (NKJV)
Company founders often have a unique vision of what they are trying to accomplish that's based in a set of values that are deserving of respect. Unless such a vision is experienced, appreciated, and consistently pursued, most organizations lose their way as the power of the vision wanes . . . to be replaced by merely accomplishing various goals that are unconnected to the vision. In the case of Starbucks, Howard Schultz had a life-changing experience in an Italian espresso bar that led to his vision for the company. After Schultz was no longer CEO (called ceo at Starbucks), the vision lost focus and faded in favor of meeting various expansion goals.
When what is now being called "The Great Recession" hit, Starbucks reeled as customers started spending a lot less for the first time. Such a downward spiral is hard to overcome, and Howard Schultz learned that the hard way as he returned to the ceo job.
Onward is the story of how Starbucks revitalized and created a better way to deliver Schultz's vision.
If you have only a casual interest in Starbucks, this story will be too long and detailed for you.
If you are a company leader who is looking to turn around the fortunes of an ailing retail concept, you'll find all of the detail helpful in avoiding pitfalls. Having worked with a number of companies seeking to make such improvements, I was struck that the perspectives and experiences of Mr. Schultz rang very true.Read more ›
Others have their own reasons for praising this book, Here two of mine. First, Schultz is a skillful raconteur and the dramatic narrative that he provides is compelling as he introduces various characters, develops a lively plot filled with crises as well as triumphs, and meanwhile examines several themes that invest the narrative with structure and direction. For example, how to accelerate but manage growth so that the company (however large it may become) retains its entrepreneurial spirit? As Starbucks expanded into new locations, states, and even countries, how to preserve the ambiance of an Italian café (i.e. coffeehouse) while take full advantage of modern technologies? This book is a great read because Schultz has a multitude of fascinating stories to share.
My other reason is that the book anchors in real-world situations, involving real people, a number of business principles that are relevant to all organizations, whatever their size and nature may be.
1. Don't 'fall in love' with loyal, devoted workers who longer measure up.Read more ›
Most recent customer reviews
Slow read. Didn't find it nearly engaging enough to keep my attention.Published 7 months ago by Amazon Customer
Loaded with lots of great info, it is a fascinating look into how a successful business operates. However, I felt that it was bloated with a lot of unnecessary fillers and repeated... Read morePublished 19 months ago by Tom
It gave me a new respect for Starbucks. They are not so different from my favourite local shop
Inspiring book! it starts just mild, but grows in intensity and finish in a great way (no spoilers here...)Published 22 months ago by Clovis
I have this book for my Kobo, and there are no apostrophes.
It says "shell" where it should say "she'll", "wed" in place of "we'd", and... Read more
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