Pantone's Guide to Communicating with Color Paperback – Oct 16 2000
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Top Customer Reviews
I teach color theory in my two-day Dynamic Graphics Training course and had always recommended another book that has a similar
approach--Designer's Guide to Color 5 by Ikuyoshi Shibukawa and Yumi Takahashi [Chronicle Books, San Fran]--but Eiseman's palettes are better, color-wise. And they use a more sophisticated presentation by having both a dominant color and surrounding secondary colors, as well as offering a more extensive library of palettes. And they not only give CMYK values like the Color 5 book, but also the PMS spot color and the hexachrome color values. And of course the beautiful layout and typography of the book add quite a lot to the book's seduction. It's utterly enticing! Well worth the investment.
This is a good guide for understanding colour and its uses for print and visual media. It discusses how the different colours interact, as well as what mixtures produce different kinds of depths and hues in the colour itself. There is a section that addresses the kinds of emotional responses people give to colours - why, for example, McDonalds had for a time such a predominance of the colour red in their stores, or why certain colours of cars are more or less likely to stand out among the others. Even subtle uses of colour are addressed - why does a teacher grading with a red pen become known as being more critical than the teacher doing the same commentary and correction with a green pen? But not all of these are obvious. For example, black in print and colour media often symbolises power, sophistication, style and elegance (think tuxedos) instead of more traditional 'dark' ideas. The guide states that 'In recent years, attitudes about black have changed more than any other colour with positive associations outweighing the negative.'
This book also gives some fascinating insights into the future of colour. Particularly where print media and personal photography is concerned, the use of colour has never been more possible. Illuminated manuscripts of old, which used to be the only full-colour texts, now have the modern full-colour-process productions as competition for grandeur; the typical Sunday comic pages has more colour that the typical production of almost any sort for centuries.Read more ›
What it IS: This is a lovely little book filled with colors, color combinations, moods, visuals, designs, ideas, and more color, color, color! I find it sparks reactions, starts dialogue, and fuels creativity for myself and for my clients. As a professional designer, I find this is great to use with clients to help them get VISUALLY into the their project so I can get out of them the things I need to create and produce an effective product that pleases the client AND fulfills its function. I also leave it out on the coffee table in my lounge (with my portfolio) so clients can look at it and they do.
What it is NOT: This is not a book about color theory or color management. Although it includes some basic text about how different colors are supposed to convery different things in the marketing and communications world, which may be somewhat useful on some ocassions, color can be so subjective to the individual, the culture, the times, that I wouldn't follow the text as absolute.
Recommended? Yes, if you want a fun, inspiring and useful little book that is also lovely to look at and helpful to share with your clients.
Also included are some basics on color theory, setting moods with color, and some useful advice in choosing appropriate colors for different projects.
Well written, easy to read, and to the point, this book has become a favorite on my desk!
Most recent customer reviews
This book is so interesting. I really enjoy reading about the blending and the meaning of color. I have recommended it to others.Published on July 19 2013 by LORNA PITTET
At the beginning of the book, the author offers a brief overview of psychological and emotional impact of individual colors (red, pink, oranga, yellow, brown, blue, green, purple,... Read morePublished on Dec 17 2011 by Laura De Giorgio
I love this book not only am I using it in graphic design. But I am also using it to pick out colors to decorate my house. I love it.Published on Feb. 7 2005
This is quite a practical book on how to express, how to talk with colours. You don't find cultural or history thoughts on it. Read morePublished on April 10 2004 by Rafael Lopez Callejon
As an owner of a graphic design studio, I have a huge library of design books. Your book is one of the best investments I have made since I opened my business. Read morePublished on Dec 1 2003 by LGreenwell, Dragonfly Design
Although I LOVE color, it's the mixing of color and how color effects people that baffles me. Read more
This book is quite nicely done. If you are looking for a manual or technical tome, then you would be better served by looking elswhere. This book is light on technical information. Read morePublished on Oct. 15 2003 by Yaderp