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War and Peace in the Global Village Paperback – Aug 2001

5.0 out of 5 stars 4 customer reviews

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Paperback, Aug 2001
CDN$ 33.00 CDN$ 17.12

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Product Details

  • Paperback: 192 pages
  • Publisher: Gingko Pr Inc; New edition edition (August 2001)
  • Language: English
  • ISBN-10: 1584230746
  • ISBN-13: 978-1584230748
  • Product Dimensions: 1.3 x 10.8 x 17.8 cm
  • Shipping Weight: 222 g
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #571,614 in Books (See Top 100 in Books)
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Product Description

From Library Journal

From the "I can't believe this went out of print" file come two of McLuhan's signature titles. Though a lot of this may seem like freaky rantings from the Sixties (LJ 6/1/67 and LJ 11/1/68, respectively), many of McLuhan's observations on technology, violence, etc., still ring true.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Top Customer Reviews

Format: Paperback
Media theorist Marshall McLuhan does a double take on the Massage by doubling his informative view of the media world splicing effect after effect after effect. Beginning locally in the village of small tribal cultures of oratory dominance demonstrating the break of the sensorium which created a tactile society. Moving through history as if fragmented in its own way recapitulating the effects of media which broke up the senses and amputated the limbs of our physical and psychical systems. Although written in 1968, McLuhan moves right into the present times understanding first, electricity as extension of the nervous system and lucidly stating that LSD, the psychedelics of the past are equal in effects to the modern day computer as a recomposure of our being. From our computer realities, one can easily define theirs as an integrated inter-net, linking one another through digital media that is light speed. McLuhan understood the implications of Einsteinian-ENIAC models of the world and distupted the passive television view with this commercial interuption to wake up the senses. Reccomended for McLuhan lovers and those who are still watching TV on a regular basis.
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By A Customer on Feb. 26 1998
Format: Paperback
If McLuhan hadn't been dead for almost twenty years, he could have written this book yesterday. He speaks to this moment in time. "We are all robots when uncritically involved with our technologies." He makes the point that we have met the enemy and they is us. He asserts that man has evolved beyond Darwin's limited concept of biological evolution, and we have evolved ourselves with our technology. The computer being an extension of our nervous system, which now senses the whole world. The pain of modern existence is to be found in the strain of this evolution, and therefor, to be for-warned is to be for-armed. "Unlike the animals, man has no nature but his own history. Electronically, this total history is now potentially present in a kind of simultaneous transparency that carries us into a world of what Joyce calls 'heliotropic noughttime.' We have been rapt in 'the artifice of eternity' by placing our nervous system around the entire globe." Tired of wondering why you think life sucks? There is some healing balm hear to be found.
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Format: Paperback
This is a stunning brilliant book. Much of it could be written today and still be presciently insightful. It is astounding that this was published in 1967. For everyone and anyone interested in social media, the digital environment this is full of insight. Highly recommend this book.
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By A Customer on Feb. 18 1999
Format: Paperback
Once again, McLuhan and Fiore team up to provide us with an excellent summation of all of the drastic effects of the transition to electric circutry as the prime form of media. I recommend reading The Medium is the Massage first.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa151bd98) out of 5 stars 9 reviews
14 of 16 people found the following review helpful
HASH(0xa1552a68) out of 5 stars Lousy title, great book. Feb. 26 1998
By A Customer - Published on Amazon.com
Format: Paperback
If McLuhan hadn't been dead for almost twenty years, he could have written this book yesterday. He speaks to this moment in time. "We are all robots when uncritically involved with our technologies." He makes the point that we have met the enemy and they is us. He asserts that man has evolved beyond Darwin's limited concept of biological evolution, and we have evolved ourselves with our technology. The computer being an extension of our nervous system, which now senses the whole world. The pain of modern existence is to be found in the strain of this evolution, and therefor, to be for-warned is to be for-armed. "Unlike the animals, man has no nature but his own history. Electronically, this total history is now potentially present in a kind of simultaneous transparency that carries us into a world of what Joyce calls 'heliotropic noughttime.' We have been rapt in 'the artifice of eternity' by placing our nervous system around the entire globe." Tired of wondering why you think life sucks? There is some healing balm hear to be found.
4 of 4 people found the following review helpful
HASH(0xa1552ed0) out of 5 stars DEEP SEA VERBOSITY Aug. 16 2006
By Worldreels - Published on Amazon.com
Format: Paperback
This classic, WAR & PEACE, attempts to awaken the reader to the realities of media that lie hidden in his own mind. These realities are composed of the everything in the current "electric world," of signs, of real words and nonsense sounds, of pictures, of stuff, of technologies, of clothes, of weapons, of food, and of chemicals, all of which McLuhan calls media and the extensions of man. Can the reader who knows nothing of the pre-electric world be awakened to perceive it? A difficult question since there are all kinds of readers from the primitive to the scientist to the computer programmer.

Indeed, McLuhan and Fiore take the reader on a impossible journey into the guts and gear works of the human brain. Did the Authors bridge any gaps or just create new, unknown ones? Everything about this book is difficult. This includes the often obscure passages on every other page from Joyce's FINNEGANS WAKE.

The Authors advance the notion that all behavior, war and violence, stems from man's search for his identity. "So that today war, as it were, has become the little Red Schoolhouse of the global village."(P. 125) War has become the educator and education becomes war. "No one has studied what degree of innovation is required to shatter the self image of a man or a society." And how can man understand himself when he is always engaged in "rearview mirrorism?" Man looks backward because he can't see forward.

In addition, all the media surrounding man is merely raw material for man's info processor, his brain. Thus man is hooked on his current media like a drug addict is hooked on that which alters his sensual input. Man, himself, is but a collection of information. Immersed in this sea of info, like a fish in water, how can man sort out those bits that beg for priority? By understanding the info that composes himself, can man escape his own senses, those that compose and shape his every move? One doubts it!
2 of 2 people found the following review helpful
HASH(0xa1552ef4) out of 5 stars Truer Now Than Then Even Nov. 1 2012
By Amazon Customer - Published on Amazon.com
Format: Mass Market Paperback Verified Purchase
I actually have a copy of War and Peace in the Global Village from when I was in college (back in the early seventies) however the binding was falling apart. I've become a McLuhan fan through the years mainly due to the fact that I find him more and more correct on what he said about the media back in the sixties. I find that his arguments and thoughts have stood the test of time and I would have to say that his forecasts, though I don't believe that was his intent have proven more correct than any of the forecasts I read that were published in the same era as McLuhan. It seems that many people are put off by the design of this book as well as his more famous title, "The Medium is the Massage" though for me that's part of why I like the book. It is what makes the book contemporary and bold for me. As a graphic designer I may enjoy this book all the more because of the visual treatment along with the quotes from "Finnegan's Wake". Perhaps this book and "The Medium is the Massage" could be considered the beginning of the graphic novel as well. I would have to study that more however since I am not that familiar with graphic novel history. Also, I do not consider this a fiction book.
HASH(0xa1552edc) out of 5 stars Not possible to read May 23 2015
By Jackal - Published on Amazon.com
Format: Paperback
This is the book that first used the term "global village". The book is written in another language. I have tried hard to understand it, but it just dows not work. The author must have been high when he wrote it. Remember it was written in 1968. I do not deny that there are some phrases that seems prescient, but as a book i is just not readable.
HASH(0xa1556354) out of 5 stars McLuhan Makes you Think April 15 2013
By Don S. - Published on Amazon.com
Format: Paperback
The funny thing about Marshall McLuhan is that whenever you read one of his chapters, you're never really sure just what he said - though he described it in a way that seems enlightened, meaningful and cogent to our times. I find myself falling back, re-reading the chapter again always feeling a bit off kilter.

That said, War and Peace In the Global Village does one thing well - it makes you think - and think at a higher level about our culture, its future and its propensity for change.

Cultural change causes identity crises at a level that pits the old vs. the new; agricultural vs. industrial, industrial vs. informational that eventually ends in war. Are nations really fighting each other, or, are we fighting the end of one societal view vs. another?

Given this hypothesis, McLuhan leads the reader down the chilling path of what our information society will hold in the future? The fact that he wrote this in 1968 is more prophetic now that we're entering the internet age. What conflicts will arise? How will the global economy change our perception of nations? War? Education?

A tough read - but, something that will make you ponder the future.


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