If you're doing a survey, do yourself a favour and read this engaging little book.
Annie Pettit is a leading Canadian survey methodologist, with awesome qualifications: she's got a PhD, and has been awarded the honour of Fellow of Canada's most prestigious market research and customer insight professional association, MRIA.
More importantly for us, her readers: She's realistic, humorous, and has a lovely simple writing style.
In this charming little book, she's put together lots of practical tips for designing a decent questionnaire that real people can answer accurately. You can easily read it in a couple of hours, and if you follow her advice you'll get much better results from your survey.
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Customer reviews
Top reviews from other countries
C. Jarrett
Short, practical, and based on solid experience
Reviewed in the United Kingdom on February 10, 2017Verified Purchase
John Turner
Shorter than expected
Reviewed in the United Kingdom on January 31, 2018Verified Purchase
William Hudson
Great book, very much to the point
Reviewed in the United Kingdom on June 21, 2017Verified Purchase
Zuzana Sekerova
Five Stars
Reviewed in the United States on October 19, 2018Verified Purchase