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Persuasive Technology: Using Computers to Change What We Think and Do Paperback – Aug 15 2011
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"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003
Defines an emerging field that studies the overlap of computers and persuasionSee all Product Description
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• Computers offer an advantage over traditional persuasive media because they are interactive.
• As a tool, computers can be persuasive by making target behavior easier to do.
• Leading a user through a process aids in persuasion.
• Persuasive technologies often perform calculations or measurements that motivate.
• As a medium, a computer will be persuasive if it allows users to explore cause-and-effect relationships.
• Computing technologies that help people rehearse a behavior can be persuasive.
• Persuasive technologies can provide users with vicarious experiences that motivate them to change their behavior.
• By rewarding people with positive feedback, computers act as persuaders.
• Persuasive technologies often model a target behavior or attitude.
• Computers that create a relationship with the user and provide social support are effective persuaders.
But the remarkable comprehensibility of this work should not be taken for a lack of substance. Make no mistake, there are many deep ideas herein and the ethics of using computers to influence behavior are given the same insightful treatment as the applied techniques surveyed throughout.
Yet beyond the specific findings of the studies reported on its pages (which will eventually be extended or superceded), Persuasive Technology offers a truly rich framework that defines the shape of an entirely new discipline. As such it will stand the test of time and serve as a guide to generations of scholars, designers, and developers in the years ahead.
This book should be required reading for anyone contemplating a high tech startup venture, developing a web presence for his or her organization, or studying such topics as Communications, Information Science, Marketing, and Computer Science.
"Persuasive Technology" is an in depth look at the cognitive and social factors surrounding computers as persuasive technology. Dr. Fogg takes several steps from research to practice by clearly organizing the research and theory into actionable frameworks and principles that help designers develop coherent strategies and products. His work on web credibility goes even further to provide very actionable metrics and specific factors that help improve or detract from a web site's credibility. It's refreshing to find someone in research that has pushed hard to assist the transition of ideas from research to practice.
His book is not a "how-to" cookbook of guidelines for creating persuasive software. Great design rarely proceeds from slavishly following lists of guidelines. It involves understanding the user and their behavior, the problem space and the media, and creating optimal solutions. "Persuasive Technology" provides the necessary fundamentals for design in this domain and stands with classics like "The Design of Everyday Things" by Don Norman in achieving this end.
Dr. Fogg ends by taking on the controversial topic of ethics in persuasive computing and steps forward as a champion of using persuasive computing for the benefit of users while acknowledging the darker side that exists.Read more ›
Most recent customer reviews
The approach of this book is interesting, but frequent technology references and examples from the 90's tend to diminish this books sense of relevancyPublished on Jan. 31 2014 by Nolan Sontag
Over the last five years I've read several web design and technology books but none compare to this exceptional publication. Read morePublished on April 1 2003 by Luis
Extremely well written, easy to grasp, and absolutely mesmerizing. Read this book to learn about this new discipline, and to change the way you view the world of computers. Read morePublished on March 16 2003 by Eric Martin
THis is a very good book on a very exciting topic that may help anybody involved in a design project think about its product in a different way. Read morePublished on March 12 2003 by 2pasc
This is a landmark book. Yes, it's easy to read and engaging (I expect that from any good book). But BJ Fogg's book goes farther than being just a "good book. Read morePublished on March 9 2003
BJ Fogg's book made me smarter. For me that's the bottom line: how much did I learn? Well, a lot! I now view computing technology in a new way, and I feel like I have a sense of... Read morePublished on March 5 2003
I found this book to be very intellectually stimulating and informative. It is very obvious that Dr. Fogg has put alot of thought into his research and findings. Dr. Read morePublished on March 4 2003 by Linda F. Phillips
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