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Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More Paperback – Mar 16 2013

4.8 out of 5 stars 5 customer reviews

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Product Details

  • Paperback: 336 pages
  • Publisher: Wiley (March 16 2013)
  • Language: English
  • ISBN-10: 1118488407
  • ISBN-13: 978-1118488409
  • Product Dimensions: 18.8 x 1.8 x 23.4 cm
  • Shipping Weight: 748 g
  • Average Customer Review: 4.8 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #40,238 in Books (See Top 100 in Books)
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Product Description

Review

an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work (ePHOTOzine, April 2013) An often taken for granted, but crucial part of becoming a professional photographer. Sound advice, well delivered. (Digital SLR Photography, July 2013) Including useful graphics, tables and photos, it s an informative, honest book. (What Digital Camera, January 2014)

From the Back Cover

A successful photography business is 20% photography, 80% business

What sinks so many photo studios? It's not the quality of their work. It's failure to recognize they're running a business. That's why this book is not about planning a shoot, choosing lenses, or using Photoshop. It's the essential, no-nonsense guide to running your photography business.

Lara White has a proven method for getting control of your business so it doesn't control you. Whether you're ready to step up from hobbyist to professional photographer or you're already in business and feeling overwhelmed, this photography course in a book will get you on track.

Learn to:

  • Choose your niche and your market
  • Gain experience and build your portfolio
  • Understand and craft the right photo business plan
  • Cover critical accounting, legal, and insurance functions
  • Develop your brand, identify the products you'll provide, and establish pricing
  • Determine your photography marketing strategy and make sales
  • Meet and exceed your clients' expectations

Find more resources at www.PhotoMint.com to help your photography business succeed

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Top Customer Reviews

Format: Paperback Verified Purchase
I learned so much from this book! I would highly recommend it to anyone wanting to go into the field of wedding photography or simply photography as a business.
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Format: Paperback Verified Purchase
Answered a lot of questions we had. If you want to start your own photography business this book is for you.
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Format: Paperback Verified Purchase
Good book. A must read for any photographer.
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By Rick on March 26 2015
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Very satisfied!
Thank You
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Format: Paperback Verified Purchase
Honest perspective
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