Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network Paperback – Oct 30 2012
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About the Author
JASON G. MILES is the author of "Pinterest Power" and "Instagram Power". Cofounder and marketer at Liberty Jane Clothing, he serves as vice president for advancement at Northwest University, where he is responsible for enrollment marketing, branding, alumni relations, and fund-raising.
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Most Helpful Customer Reviews on Amazon.com (beta)
One of the business-popular-tech magazines (Inc or Fast Company or Wired) covered the previous books about Pinterest a few months before Pinterest Power came out, and the reviews were all a bit dismissive. At that time, I held on to my money as a result. It may well be that Pinterest itself has matured and those books were premature. YMMV. I have followed Jason's pins and blog for a while and I like his approach. Tested, responsible, pragmatic, proven.
The book is easy, straightforward, and thorough, and if you're serious about using Pinterest to generate traffic, leads, and sales, you will be able to learn a lot. It's WAY cheaper than any of the on-line education I've seen, and covers at least as much if not a great deal more. More accessible, IMO, and bathtub friendly in a way anything online is simply not.
I'm not completely happy with the explanation of how US Copyright law intersects with Pinterest (in short, the authors punted with an "IANAL" clause). IMO, businesses are much more likely to be the target of a copyright challenge, because we have (at least in the eyes of the prosecution) the money. Copyright law is not difficult. If you're pinning for a business, you owe it to your business to understand how it works a little better than is explained here, although, I agree, the gist is correct: credit your sources (and, IMO, stay away from Tumblr).
I don't know whether the "don't pin from this site" functionality was available before the book was written; I wish it had been addressed. National Geographic is the most prominent site I have discovered using that code; stolen NatGeog images are all over Pinterest (and probably a few on my boards, although I have deleted some that I since came to recognize).
Somewhat minor quibble, unless your business is photography itself, which appears to have the most at risk.
Elsewise, you'll do well with Pinterest Power, you're bound to learn something, and follow Jason's blog and boards to stay up to date, because Pinterest is changing faster than paper can keep up with.
This is an excellent book for all experience levels: whether you've been using Pinterest for months or you're just getting started, and whether you have extensive online marketing experience or you're new to the world of social media marketing. This book focuses on the use of Pinterest for all types of businesses and organizations, and it provides specific examples for how to use the site.
You'll learn how Pinterest can be of use to service-based businesses, product-based businesses, and nonprofits. If you're an eBay seller, an Amazon author, or an Etsy seller, you'll learn how to integrate Pinterest into your marketing efforts. You'll also learn how to use Pinterest for your school, your church, your local sports team, or your community or government organization. This book provides clear examples on how all types of businesses and organizations can use Pinterest.
Pinterest Power will also show you how to run contests on Pinterest, how to drive traffic to your Pinterest profile, and how to drive traffic from Pinterest to your own website. It also provides suggestions for an integrated marketing approach, and explains how to add Pinterest to your online marketing strategy. You'll learn the difference between camptaigns and tactics, and how you can run marketing campaigns using Pinterest.
I've been using Pinterest for both personal and business reasons for about a year now, and I found this book to be incredibly useful. I see this book as the definitive guide to using Pinterest for business/organizations, and I've already been recommending it to friends and clients. I'm running an online course next year on using social media for business, and this book will be on my recommended reading list. It greatly exceeded my expectations, and I'll be purchasing a printed copy very soon, as I prefer to have my marketing and reference books in printed format.
I highly recommend this book to anyone who is building an online platform for their business or other organization, and who wants to add Pinterest to their list of profiles. Whether you're new to social media or an experienced user, you'll find this book to be very useful. Good luck!
Disclaimer: I received a complimentary ebook copy of this book from Net Galley in exchange for an honest review.
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