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Poor Richard's Internet Marketing and Promotions Paperback – Jan 2002

2.3 out of 5 stars 6 customer reviews

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Paperback, Jan 2002
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Harry Potter and the Cursed Child
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Product Details

  • Paperback: 352 pages
  • Publisher: Top Floor Pub; 2nd Revised edition edition (January 2002)
  • Language: English
  • ISBN-10: 1930082002
  • ISBN-13: 978-1930082007
  • Product Dimensions: 25.4 x 17.8 x 2.1 cm
  • Shipping Weight: 721 g
  • Average Customer Review: 2.3 out of 5 stars 6 customer reviews
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Product Description

From Amazon

Operators of small business have always been attracted to the Internet's seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard's Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of money.

What the authors present is a sort of guerrilla model for online business in which you use your apparent weaknesses to your advantage. You might, for example, exploit your woefully low traffic level by delivering an extraordinary level of attention to the customers you do have. The idea is that good news spreads, and the publishers of Web resources should provide lots of good things for their visitors to pass along. You can also go outside your customer base to attract visitors without buying banner ads--you can join a professional association or a Web ring, for example.

In addition to their particular brand of marketing advice, authors Peter Kent (who also wrote the excellent Poor Richard's Web Site) and Tara Calishain do a fine job of explaining more pedestrian technical subjects, such as how to prepare your pages for listing on search engines. --David Wall

Topics covered: Audience identification, basic page design and coding, registering with search engines, creating newsletters and other mailing lists, joining affiliate programs, filing press releases, and tracking reactions. --This text refers to an out of print or unavailable edition of this title.


"Fabulous how-to. Ingenious advice. High-density, goldmine of a book." -- Pathways

"This book offers readers the ability to discipline themselves and the resources they need to succeed. It's loaded! Highly recommended!" -- The Web Reviewer

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Customer Reviews

2.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".
The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from to to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.
This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.
Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!
To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.
This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!
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By A Customer on April 12 2004
Format: Paperback
Be sure you check before you take advice from just anyone. Most third party merchants do NOT allow you to "review" books for 30 days and return them. That covers most of your used and 2ndary Marketplace books-all but brand new books from Amazon itself. Amazon has a 30-day return policy but I'm sure it's not meant to be a "rent and return" as this person reviewing below seems to be telling you to do.
Tacky at the utmost.
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By A Customer on June 2 2001
Format: Paperback
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
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