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Power Friending: Demystifying Social Media to Grow Your Business Hardcover – Jun 10 2010

4.8 out of 5 stars 6 customer reviews

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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (June 10 2010)
  • Language: English
  • ISBN-10: 1591843286
  • ISBN-13: 978-1591843283
  • Product Dimensions: 18.6 x 13.5 x 2.3 cm
  • Shipping Weight: 295 g
  • Average Customer Review: 4.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #305,150 in Books (See Top 100 in Books)
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Product Description


What Amber Mac's friends are saying about Power Friending:

"With few equals, Amber has and continues to demonstrate a keen insight toward the continually evolving fabric of the social web."
-Steve Chen, cofounder of YouTube

"Amber is one of those rare people who actually lives this social movement, and I don't know about you, but I like listening to people who live it more than people who read about it."
-Gary Vaynerchuk, WineLibrary.TV, author of Crush It!

"Social media is here to stay, and Amber Mac's Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future."
-Jeremy Gutsche, chief trend hunter at and author of Exploiting Chaos

"It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets."
-Guy Kawasaki, cofounder of Alltop

"Amber took the time to deconstruct Digg and give me valuable web usability advice when we were a tiny three-person company. I always enjoy chatting with Amber as she understands social media and where things are going."
-Kevin Rose, founder of Digg and Revision3

"Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment."
-Don Tapscott, author of Wikinomics and Grown Up Digital

About the Author

Amber Mac is a new media journalist, speaker, and consultant. She is the cofounder of the web agency and the host of Webnation, Girls Gone Geek on Xbox LIVE, net@night on the network, and Amber Mac is also a columnist for Yahoo!, MSN, and American Express and has worked with Tony Robbins, Discovery Channel, and Microsoft. She lives in Toronto.

Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
Amber Mac takes all of the scary stuff out of learning how to use and apply many social media tools in both business and personal use. She refers to many websites that I have found extremely helpful and I would have never found them without the help of this book. It is short and concise.
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Format: Hardcover
I've been following Amber for many years on television and on her podcasts....and of media! She has always done an excellent job at explaining things in a way that everyone can understand them. Of course, that is still the case in this amazing book.

The book goes through everything you would want to know about social media. From examples of the good to the bad and WHY they were good or bad. The book also describes things from an overall perspective right down to specifics. Anything and everything that is related to the subject is clearly defined. You don't need any prior knowledge to pick this book up.

It's a great read whether you are a business or an individual. Don't miss this!
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Format: Hardcover
Amber Mac is a seasoned veteran in the internet social media space. She is a Toronto based media personality(CP24,CTV,Globe&Mail, [...]) and marketing consultant and had done keynote speeches on Social Media for a wide variety of organizations. What she has done in this book is answered the W5 of Social Media Who,What,When,Where and Why. Her overview of the social media landscape is comprehensive and she provides a number of case studies throughout the book to illustrate her points.This is a How-To book that will allow you to grow your business or practice and prosper. It gives you a step-by-step introduction to techniques such as podcasting, blogging and other social techniques.Power Friending As Malcolm Gladwell refers in his books, she is more than a maven she is also a great connector.
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