The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors Hardcover – Nov 1 1999
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From the Back Cover
How winning companies make their competitors irrelevant by changing the rules of the game. As the CEOs of leading companies explain in this singular book of proved corporate strategy-making, Michel Robert's Strategic Thinking turned their companies around. And, to their surprise, they learned to ignore the competition while they were developing their own success-making distinctive strategy.
What is the secret of this unusual approach? Unlike too many consultants who drain millions from today's companies with little or no positive effect, Robert and his staff meet directly with management and learn about a client's business from the inside out. Only then do they bring such concepts as "distinctive strategy" and "ultimate strategy" to bear on the problems and opportunities. The final process is a working collaboration that uses the powerful management tool of Strategic Thinking as a way of focusing on the specific capabilities and ambitions of a company.
Like Robert's many satisfied clients, you too can learn how to develop a distinctive strategy that will distinguish your company in the marketplace -- without making the fatal mistake of trying to imitate the competition. You will see how strategic thinking is the essence of competitive advantage. Robert shows how his breakthrough concept sheds new light on the dramatic success of such innovators as Michael Dell, Ted Turner, Sam Walton, Charles Schwab, and Craig McCaw. The Power of Strategic Thinking is your guide to using Robert's strategic thinking process in your own way to bring out your company's unique potential and recognize its signature driving force. You'll never again be satisfied with conventional business strategies
About the Author
Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.
Top Customer Reviews
But going further through the book becomes more and more exasperating. There too much annoying hype almost on every page and especially in business cases. Often they sound all alike. "We had problems and didn't know what to do. Then we called Robert and guys from DPI opened our eyes. And we started to use DPI Strategic Process ™ and DPI Decision Making ™ and DPI Keep It Simple Stupid ™ and made a lot of money. And we also lost 20 pounds in three weeks. Just call 1-800-Robert..." The author definitely has all rights to promote his company any way he likes but if he believes that his books are read not only by neurotic losers then he should cool down a bit. There is definitely a conflict between content and realization.
Probably as a result of all that hype the book is often repetitive. I believe it is based on a standard promotion presentation. This belief is supported by many silly pictures definitely copied and pasted from PowerPoint. The book is also structured as a presentation: "Tell them what we want to tell. Tell them. Tell them what you told them.Read more ›
Although by itself the book was good and I recommend it, I was disappointed that Robert didn't provide much new information over his previous book Strategy Pure and Simple II. In fact, Robert used many of the same case studies (already three years old in some cases) and the chapters were very similar to his previous book. I also got the sense that the complete methodology he proposes was missing, and his real intention was to have readers call his company for the missing links. For instance, one case study mentions their use of a decision analysis, and potential problem analysis taught by Robert. These seem to be valuable tools that anyone using his method would want to know. He also suggests taking a survey to test your strategic IQ but recommends you send the results to his company for an objective assessment. Great way to generate new business, but he could have been more complete.
I still think it's a good book because it gets you going in the right direction, and helps you organize your thoughts using a proven process. Unfortunately, you will only truly benefit from his process by hiring his firm.
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