Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Quantity:1
Powers of Persuasion: The... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See more of our deals.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Powers of Persuasion: The Inside Story of British Advertising Hardcover – Aug 1 2008


See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
CDN$ 35.95
CDN$ 15.27 CDN$ 0.77

Harry Potter Book Boutique
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.




Product Details

  • Hardcover: 304 pages
  • Publisher: Oxford University Press (Aug. 15 2008)
  • Language: English
  • ISBN-10: 0199228019
  • ISBN-13: 978-0199228010
  • Product Dimensions: 23.6 x 2.8 x 15.7 cm
  • Shipping Weight: 640 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,426,000 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description

Review

A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it. Paul Feldwick, Market Leader This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent. Tim Ambler, International Journal of Advertising Do go and buy this book. You'll enjoy it, and it's important to read it. brand-republic.com The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and reliable data, which makes the book both enjoyable for the general reader and solidly based. Financial Times A readable and racy inside story of the British advertising industry. Isabelle Szmigin. Times Higher Education. Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. Telegraph

About the Author

Winston Fletcher is Visiting Professor of Marketing at Westminster University, and Vice President of the History of Advertising Trust. He has worked in the advertising industry for many years, has spoken and lectured on marketing, marketing research, and advertising, has written extensively on advertisign in the media, and is author of several books, including Advertising Advertising (Profile, 1999).

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa6d332d0) out of 5 stars 1 review
HASH(0xa6c5e030) out of 5 stars A serious book about British advertising July 14 2009
By Rolf Dobelli - Published on Amazon.com
Format: Hardcover
During the second half of the 20th century, many experts saw British advertising as the world's best. That significant achievement raises the question: How did the British ad industry achieve world acclaim? Noted British adman Winston Fletcher presents a detailed history of British advertising starting with the Victorian period and moving to contemporary developments. This detailed book profiles the leading agencies, people, campaigns, and even the regulatory and communications developments that shaped the industry. Fletcher, a key industry figure, saw these events first-hand, so this history reads like a memoir. Non-Britons will be at a slight disadvantage reading certain sections because they may not be familiar with some of the award-winning ads he profiles. However, getAbstract believes that if you are looking for a solid, focused, serious history of British advertising, this is it.


Feedback