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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Hardcover – Oct 2 2009

4.7 out of 5 stars 12 customer reviews

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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (Oct. 2 2009)
  • Language: English
  • ISBN-10: 0071636080
  • ISBN-13: 978-0071636087
  • Product Dimensions: 15 x 2.5 x 21.6 cm
  • Shipping Weight: 717 g
  • Average Customer Review: 4.7 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: #44,607 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

WALL STREET JOURNAL BESTSELLER

Be forewarned: if you pick up this book, your presentations will never be the same again.
Martin Lindstrom, bestselling author of Buyology

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Now you can learn from the best both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.
Rob Enderle, The Enderle Group

" --This text refers to the Paperback edition.

About the Author

Carmine Gallo is the communications coach for the world s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including "The Innovation Secrets of Steve Jobs." Gallo has been featured in "The Wall Street Journal," "The New York Times," "Success" magazine, and on CNBC. Gallo s latest book, "The Power of Foursquare," reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com."


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4.7 out of 5 stars
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Top Customer Reviews

Format: Hardcover
Let's face it, few (if any) of those who read this book will then be "insanely great in front of any audience." That's not why Carmine Gallo wrote it. Rather, his purpose is to help his readers to present their ideas to anyone, anywhere, anytime "with the power of believing in themselves and in their story." Obviously, there are valuable lessons to be learned from what Steve Jobs does and how he does it. He brings so many resources to bear on each presentation. They include (1) a thorough understanding of the given subject, (2) a passionate interest in it, (3) rigorous and extensive preparation, (4) total self-confidence and physical presence that command attention, (5) brilliant insights that are thoroughly developed, and (6) sharp focus on what is most interesting and most important to the audience...and on nothing else. I have seen Jobs in action several times and can attest to the power and impact of what he says and how he says it.

Note: Visit [...] and upload his commencement speech at Stanford in 2005. Once you've seen and heard it, you will never forget it.

Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them.

1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson.

2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care." Disregard this question and you will lose the audience almost immediately.

3.
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Format: Hardcover
I have been doing presentations, mainly media training for the past 20 years, and through that time have read many books and articles in an effort to continuously improve. This book is without a doubt the most helpful one yet. It is well written, the information is sensible, and it inspires. I could go on but no time - I have to get busy rejiging my next presentation to incorporate what I have just learned - goodbye bullets, hello images. But one other thing before I run. While this book is a wonderful resource for anyone who makes presentations, there's also much value here for speechwriters. I can't imagine anyone regretting reading this book.
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Format: Hardcover
To me a bookshelf book is one that you want to keep close at hand - one that you can easily go back to for reference. This is one of those books.
I was a bit leery about buying a book I thought would be a pseudo-autobiography, after all, how interesting could it be to read about the presentations of one man. It was fantastic. It was both an incredibly easy read as well as littered with inspiration. I often jot notes, circle important items, underline things I want to further research when reading and this book is junked up with my hand writing. I would highly recommend it to anyone who wants to amp up their presentations. But I also think it's a great resource for anyone in communications. Pick it up & leave space on your bookshelf.
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Format: Hardcover
Best part is that it is a short and fascinating read. There are so many different real examples of Steve Job's actual presentations - throughout the book. This is fantastic, though it does break up the reading flow -and can get a bit distracting. That aside, it is great to have a reference with so many real examples. Also the whole book is based on the world champion in product demonstrations - Steve Jobs. If you just learn 3 things from him you are on a role (like making your presentation follow 3 acts).
Great read. Concise, to the point, and a super important subject to someone like me - who presents and represents his own company - constantly
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Format: Hardcover Verified Purchase
This is a good news, bad news book. The good news is that there are some great tips in this book. The bad news is that it shares that Steve Jobs spent about one hour of preparation time for each minute of presentation. I suspect that if we all did that, we'd all be half way to delivering great presentations without ever reading this book. So, if you're looking for a short cut, this book isn't for you. But, if you want to copy the best and put in the work, this book is very accessible and provides some great insights.
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Format: Hardcover
The book has some valuable information, but it all gets muddied by the almost idolatry of Steve Jobs.

I think the writer wanted to capitalize on the death of Steve Jobs. Steve Jobs was all over the news and, why not to use all that press to sell extra copy of the book.

I believe that the writer's 18 scenes to become a better speaker is very important information. It would have been a much easier to read and to understand the book if he would have reduced his love fest for Steve Jobs.
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