The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Hardcover – Oct 2 2009
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From the Back Cover
WALL STREET JOURNAL BESTSELLER
Be forewarned: if you pick up this book, your presentations will never be the same again.
Martin Lindstrom, bestselling author of Buyology
The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.
Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Now you can learn from the best both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.
Rob Enderle, The Enderle Group
" --This text refers to the Paperback edition.
About the Author
Carmine Gallo is the communications coach for the world s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including "The Innovation Secrets of Steve Jobs." Gallo has been featured in "The Wall Street Journal," "The New York Times," "Success" magazine, and on CNBC. Gallo s latest book, "The Power of Foursquare," reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com."
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Top Customer Reviews
Note: Visit [...] and upload his commencement speech at Stanford in 2005. Once you've seen and heard it, you will never forget it.
Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them.
1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson.
2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care." Disregard this question and you will lose the audience almost immediately.
3.Read more ›
I was a bit leery about buying a book I thought would be a pseudo-autobiography, after all, how interesting could it be to read about the presentations of one man. It was fantastic. It was both an incredibly easy read as well as littered with inspiration. I often jot notes, circle important items, underline things I want to further research when reading and this book is junked up with my hand writing. I would highly recommend it to anyone who wants to amp up their presentations. But I also think it's a great resource for anyone in communications. Pick it up & leave space on your bookshelf.
Great read. Concise, to the point, and a super important subject to someone like me - who presents and represents his own company - constantly
I think the writer wanted to capitalize on the death of Steve Jobs. Steve Jobs was all over the news and, why not to use all that press to sell extra copy of the book.
I believe that the writer's 18 scenes to become a better speaker is very important information. It would have been a much easier to read and to understand the book if he would have reduced his love fest for Steve Jobs.
Most recent customer reviews
Brilliant! Great lessons on how 'less is more' when it comes to PowerPoint presentations.Published 6 months ago by Jim Semple
it is like a cook book, easy to read and to follow. last but not least everybody can take the advices and improve his or her presentation skills. An absolute eye opener.Published on Aug. 18 2013 by Marcel
Not as good as the biography but we can learn a lot about Steve Jobs and his Technic.I strongly recommend that book.Published on Jan. 26 2012 by Victor