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Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance Hardcover – Apr 15 2009

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Product details

  • Hardcover: 288 pages
  • Publisher: AMACOM; 1 edition (April 15 2009)
  • Language: English
  • ISBN-10: 081441396X
  • ISBN-13: 978-0814413968
  • Product Dimensions: 15.2 x 2.5 x 22.9 cm
  • Shipping Weight: 544 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,091,435 in Books (See Top 100 in Books)
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Product description


"The biological approach lends a fresh aspect to the subject of employee performance enhancement, and the well-researched, entertaining presentation should make this is an appealing reference for progressive business leaders."
- Publishers Weekly
""This is a great book for any leader to read. Should be required reading for all CEOs.'
"Primal Management is an important book for managers at any level.'
Foreword This Week

From the Inside Flap

As human beings, we are fascinated by what makes us tick. For centuries, we’ve yearned to understand what drives us, what satisfies us, and most of all what makes us want to thrive and grow. We’ve known for a long time that mother nature gave us certain biological drives or appe­tites to make sure we survive—the need for air, food, water, warmth, and sex. But meeting those wants alone is not enough to ensure happiness and fulfillment. For the first time ever, scien­tists, and now managers, are realizing that people have biologic, hard-wired needs, or appetites, to innovate, achieve goals, master skills, work as part of a tightly bonded team, and feel protected. And just as we need to quench these five social appetites in life, we also need to satisfy them at work. Paul Herr explains these social appetites and how knowing about them will help you motivate your employees.

Very few employees are actually getting their primal needs met on the job. According to the Gallup Organization, only 31 percent of employees truly care about their work. This motivational drain is caused by impersonal workplaces that go against the grain of human nature. In this complex and challenging global economy, it is more important than ever that companies learn how to feed the social appetites and thereby create new atmospheres to make sure that their employees are inspired, fulfilled, and engaged.

However, the psychological and biological keys to motivating employees, to making them want to get out of bed and go to work in the morning, have been a mystery—until now. Primal Management is the first book to unravel the five motivational forces that move us as well as the laws of emotional “physics” that govern these forces, or social appetites (innovation, attaining goals, competency, cooperation, and self-protection). It provides, in other words, a comprehensive, biology-based technology for getting the very best from one’s employees. It reveals that to really drive performance, the workplace has to satisfy these primal appetites to be innovative and productive.

As a respected consultant, Paul Herr has helped companies large and small excel by satisfying the innate needs of their people. Here, he shows how to harness the emotional forces that drive us to create high-performance workplaces. He also explodes the common myth that emotions have no place on the job and explores how this belief actually harms employee performance.

Using examples of companies who have used the principles of primal management to great effect, he shows how you can:

• Understand the components of employee engagement

• Survey the emotional health of your company

• Help make your employees feel like experts

• Avoid fear-based management

• Eliminate backbiting, petty jealousies, and other forms of interpersonal warfare in the workplace

Cutting-edge and based on ground-breaking scientific research, Primal Management will revolutionize the way we inspire our people in the workplace and shows how happy, emotionally fulfilled employees will create thriving, healthy companies.

Paul Herr is a consultant who provides employee engagement services to businesses. He has an MBA from the University of Chicago and completed Ph.D.-level coursework in psychology as well as researched motivation for more than 30 years. He has developed a theory of social emotions that is endorsed by Dr. John Gibbons, a prominent researcher specializing in employee engagement, and he invented The Horsepower Metric™, an innovative tool for measuring the power of a company’s motivational engine.

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